wanted to be a muse, now they also want to make it as a superstar blogger, or more. P’Trique is showing us all how its done. When P’Trique took over as Social Media Manager for The Platform, the company behind the Youtube fashion videos, he placed the focus of the videos out there in the open. He collaborated with online retailer Nasty Gal and shot a campaign, even model Charlotte Free announced her new role as the face of Maybelline through his mode of influence. Placing yourself in the story is nothing new in fashion. 10 Magazine’s reviews of fashion week almost always contain the journalists acts of glamour pre and post show. And when the fashion blogger was invented in the early 2000’s it became all about the ‘I’ over night. We don’t just want a running commentary of the clothes anymore, we expect to find about about the hunger pains and sleep deprevation of the budding journalists also, which in reality gets a bit repetative. But with P’Trique, all of this is taken to the next level. It is his undeniable style that we are all attracted too, and he’s inventive descriptions are so gripping, we almost don’t need anyother form of review. He keeps us entertained with his constant tweets and posts on facebook, teaching others the way to interact with cosumers. Being ahead, knowing who to be seen with before anyone else is the art of his game. Collaborating with blogger Leandra Medine aka The Man Repeller
on one of his latest videos, P’Trique uses people and names in the same fashion Americans use product placement. He shares with us his make-up bag full on on-trend and also all time essentials, as well as each outfit being carefully chosen by his style curator (he doesn’t have a stylist.) He is making himself a glamorous hub and portal for brands to reach wider audiences with as he even appeals to non-fashion folk too. He is a one-man magazine, and the World Wide Web is his glossy page. Taking a look at his Twitter feed, it is clear to see which brands he is connected to. Tweeting about Mac products, Jeffrey Campbell shoes and recently he’s been trying to bring back the scrunchie – he may have caused #totesamaze to trend on twitter, but trying to bring back the scrunchie, the symbol of everything that was wrong in the 80’s and 90s might be too much. But it is this sense of humour that people fall in love with. A lot can be learnt from this fashion personality, and I’m sure many hoping to make it in this industry have already applied to intern with him. We suggest you do. All hail P’Trique.
All hail P’Trique. - 49 -