live life that is full
Helping people to continue being or
becoming physically independent
LANDSCAPE 61M
46%
1:3
Of the population have reache retirement age
Have mobility restrictions or require walking aid assistance
Feel depressed due to the lack of autonomy
live life that is full
THE PROBLEM
Beginning to experience decline in their physical and sensory capabilities
live life that is full
As the population ages and life expectancy rises, costs of senior care mainly sky rockets
Want ing to maintain their active lifestyles and independance
THE PRODUCT smart exoskeletons are non-invasive, easy to wear, customized and non apparent. They help people with a wide range of physical weaknesses and disabilities. They are based on biosensors technology and control theory to detect instabilities and balance them. Monitor users and collect data while providing a first response service for emergency situations.
live life that is full
HEROS A Hero is a survivor, an independent person that can carry one living a similar way of life without extra help. It helps one live a life that is full.
OUR HEROS
Seniors -will provide the little extra help to carry on their daily lives and routines due to atrophy and frailty
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People undergoing physiotherapy or limb reconstruction -will help support and monitor the patient and give accurate reports about the health and effect of therapy
People with physical disabilities -The provides support to their limbs and body so that they are empowered to be independent and participate more in society
an outfit and a companion
THE SERVICE is connected to the Hero Empowerment Centre (HEC) that helps Heros (XOOT wearers) in case of emergency and locate them using GPS sensors. The HEC is a monthly subscription service that tracks heros’ vital signs and suspicious movements (such as sudden stillness or apparent fall) to give support in real time and/or direct emergency services to the location.
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THE DATA BANK All the data from the sensors are uploaded to the firm’s cloud, where Heros and their loved ones can check their information and where they are also analyzed and digested by the strategy team. This data and carefully written analysis can be obtained or customized. Data collection and analytics for:
- Heros’ health records - Anonymized health records for the heroes’ insurance/paying entity - Research partners
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BUSINESS MODEL
Product sale - B to B (insurance, hospitals and long term health facilities) - Hero Empowerment Centre subscription: B to B (insurance, hospitals and long term health facilities) Service Anonymized data and analytics sale to partners
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Market Growth
Customer Experience
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Innovative Sales and Marketing
live life that is full
Strategy And Research Development
Outstanding Design
Product Development Excellence
STRUCTURE Dr. Abdelaziz Allabadi
Anthony Belen
Principal, Medical Affairs
CEO
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Karmel
Allabadi Principal, Engineering and Programming
Mariela Ferrer Principal, Design and Product Development
Project management
Medical experts
Sales
Textile experts
HR
Insurance company
External
Admin Financial
Electronic
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Strategy
Development
Cloud computing
Research Programming Engineering Marketing
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Design
COMPETITIVE ANALYSIS The exoskeleton industry challenged the wheelchairs companies, providing a supplement to the wheelchair, permitting disabled people to have some more mobility than they have now. Canada 4%
90% Of the market is within U.S.A, East Asia, and Europe
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USA 36%
Russia 2% Middle East 4%
East Asia 21%
Europe 33%
COMPETITOR MATRIX More sutile
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More Tech
Less Tech
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Less Sutile
MARKETING Senior population with mobility restrictions is the primary target market. Other age groups of people with mobility limitations and patients undergoing physical therapy and physical rehabilitation. Marketing strategy will address the end users (Heros) and the decision making people at our partners such as strategy and business development heads.
live life that is full
aims to: - Promote a Hero culture of empowerment and independence - Sponsor special physical events and contests for Heroes - Give partners a distinctive edge over competition - Highlight the benefits of XOOT solutions
BRANDING
Freedom
-Recover independence and autonomy of their time and life
Comfort
-Easy to use and comfortable device that seamlessly integrates into senior’s life
Peace of Mind
-Help provide peace of mind to our users by alleviating mobility challenges
Financials
Product --
$ 10K live life that is full
Hero Empowerment Center -Annual fee
$480
Data Reports -hourly rate of
$250 $2000 + a base of
UNIT SALES 8000 7000 6000 5000 4000 3000 2000 1000 0 year 1
year 2 XOOT
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year 3
year 4 HEC
year 5
EARNINGS VS EXPENDITURE 25,000,000 20,000,000 15,000,000 15,000,000 5,000,000 0 year 1 EBITDA
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year 2
year 3
year 4
Expected Expenditure
year 5
FUTURE STEPS Future product pipeline:
- Advanced Smart exoskeletons with more tech in biosensors - Automatic/ remote medication administration - Preventative measures to protect the body in case of an accident such as airbags - Segmented body part exoskeleton for specific needs. Future in product sale: B to C (advanced retail experience) - Rental of product: B to B & B to C short term rental for users in physical rehabilitation therapy - Financing plan: B to C create a fund to save for a for when needed
BECOME A HERO
RECLAIM YOUR INDEPENDENCE