1. Introduction
1. Parsons Design Thinking 2. Empathy & Discovery 3. Synthesize and Define 4. Blue Sky Ideation 5. Midway Presentation 6. Ideation & Co-creation 7. Prototype - Test - Iterate 8. Conclusion & Next Steps
1. Parsons Design Thinking 2. Empathy & Discovery 3. Synthesize and Define 4. Blue Sky Ideation 5. Midway Presentation 6. Ideation & Co-creation 7. Prototype - Test - Iterate 8. Conclusion & Next Steps
1. Parsons Design Thinking
PARSONS DESIGN THINKING
EMPATHIZE The ability to understand and share the feelings of others
DEFINE Scope of the project, thesis statement, goals and metrics
IDEATE Form ideas by thinking visually
PROTOTYPE Build models of various ideas to solve a given problem
TEST Learn the outcomes before a project or product is launched
PROJECT TIMELINE PROJECT TIMELINE FEBRUARY
TOWN HALL & START OF ‘BLACK OUT’ FEBRUARY 17
PARTNER WITH HARMAN APRIL 7 MARCH 12 PARTNER WITH AMAZON
INITIAL QUIRKY MEETING
TRADE SHOW RESEARCH COMPETITIVE TOWN HALL PERSONAS & FIELD CROWDANALYSIS & QUIRKY RESEARCH SOURCING TRANSITION EMPATHIZE
JOURNEY MAPS
MAY
APRIL 9 APRIL 16 END OF ‘BLACK QUIRKSHOP & OUT’ & MIDWAY PARTNER PRESENTATION WITH MATTEL
TRENDS CREATE ‘HOW IDENTIFY THE BLUE SKY WORKSHOP MIGHT WE’s OPPORTUNI- IDEATION TIES FOR ALL & TRENDS RESEARCH MATRIX DEFINE
ACQUIRE UNDERCURRENT APRIL 13
IDEATE
MIDWAY PRESENTATION
QUIRKSHOP
DEFINE
IDEATE & PROTOTYPE TEST CO-CREATE IDENTIFIED PROTOTYPES OPPORTUNI- IN FIELD TIES IDEATE
PROTOTYPE
TEST
1. Parsons Design Thinking 2. Empathy & Discovery 3. Synthesize and Define 4. Blue Sky Ideation 5. Midway Presentation 6. Ideation & Co-creation 7. Prototype - Test - Iterate 8. Conclusion & Next Steps
POWER USER
with buyers MODERATE USER& sellers
familiarity to newcomers LURKER
been around for 4 / 5 years
relatively active
submit once and never / rarely come back
are very active inventors manages facebook & twitter. / influencers / in forums manages the internal messaging
CHALLENGES; CHALLENGES; makes sure the community are on the same page both those of power & when Q doesn't live up to lurkers but not as extreme expectations POWER USER
knowing how they feel as don’t voice themselves
LURKER
2. Empathy & Discovery
ORITY been around for 4 / 5 years ORITY are very active inventors
?! / influencers / in forums
’TCHALLENGES; DO A GOOD ENOUGH COMMUNICATING THE when Q doesn't live up to S expectations
ORITY ORITY
“
MODERATE USER
aren’t active in community discussion forums CHALLENGES; layout
?!
N’T DO A GOOD ENOUGH
QUIRKYactive IS UNIQUE DUE TO OURsubmit ABILITY relatively onceTO andGATHER never / DATA FROM OUR COMMUNITYrarely GIVING CONSUMER come back
INSIGHT aren’t active in community
WECHALLENGES; NEED TO COMMUNICATE TO THE NEWCOMERS, CHALLENGES; THE INVENTORS, THE INFLUENCERS AND THE POWER both those of power & knowing how they feel as USERS THATS A BIG STRUGGLE lurkers but notAND as extreme don’t voice themselves
QUIRKY IS UNIQUE DUE TO OUR ABILITY TO GATHER DATA FROM OUR COMMUNITY GIVING CONSUMER INSIGHT WE NEED TO COMMUNICATE TO THE NEWCOMERS, THE INVENTORS, THE INFLUENCERS AND THE POWER
1st Meeting
Image Sources: https://www.themuse.com/companies/quirky/office
Four months ago we started off our case study with a visit to Quirky’s headquarters where we learned about their community, product lines, partnerships, marketing and company culture.
NY NOW
We kicked off our research by visiting NY NOW - the leading market for home and lifestyle products held twice a year in New York City. This marked the beginning of our deep dive into market research.
CROWDSOURCING MARKET TRENDS From our research we gained deep understanding of the crowdsourcing market and identified future areas of opportunity and growth.
1 2
BECOME MORE NICHE ORIENTED Graphic design, photography, SEO, academics etc
FOCUS MORE ON SPECIFIC SKILLS Jobs will require more specialized workers
Image Sources: 99designs, istock, Chegg, Trada, Gigwalk
3 4
CROWDSOURCING APPS Are still in it’s infancy, a lot of opportunity in this sector
HYBRID CROWDSOURCING Businesses will combine internal crowds with external crowdsourcing to get the best of both worlds
SWOT ANALYSIS The SWOT analysis enabled us to specify Quirky’s objectives and identify the internal and external factors that are favorable and unfavorable to achieve those objectives.
Strengths Quirky's community
Weaknesses
Threats Losing their community
SWOT ANALYSIS Opportunities Expand partnerships with makers spaces and potential growth of community
Organization chaos
CROWDSOURCING LANDSCAPE PROFESSIONAL
MANUFACTURING
CROWDSOURCING
GENERAL PUBLIC
Research Methods Workshop
Our studio held a workshop with Natalia Radywyl from Fjord in which we identified Quirky’s stakeholders and split them up into 5 main groups: web, product development, community, marketing, branding and sales.
Town Hall Meeting
Image Sources: http://www.ustream.tv/recorded/58936980
On February 17th Quirky held a Town Hall meeting announcing major changes to their business model and partnerships strategy. The announcements came as a surprise and posed a challenge to our initial approach to the case study.
Blackout Phase After the Town Hall Meeting announcements Quirky went through a period we called the “Quirky blackout phase” in which their main focus was in internal restructuring.
User-Centric Research During this period we focused on our user-centric research. We conducted 20 interviews and 3 surveys with 60 respondents in the entire open innovation / crowdsourcing space. We later on synthesized and applied our discoveries to Quirky’s case study.
INTERVIEW AND SURVEY DATA
PERSONAS
FULL TIME PRODUCT/ INDUSTRIAL DESIGNERS Who wants to experiment with ideas they can’t produce themselves
Images Source: gettyimages
ASPIRING PRODUCT DESIGNERS Who want to start their portfolio
INEXPERIENCED INVENTORS, IDEA MAKERS OR DESIGNERS Without the knowledge or skills needed to put their ideas into action
LOVERS OF DESIGN CREATION Influencers and collaborators
PRODUCT LOVERS AND TREND SPOTTERS Who enjoy knowing and buying the latest gadgets
JOURNEY MAP | INVENTOR We created 20 journey maps to depict our personas experiences while interacting with Quirky. Here are 5 inventor journey maps. Perception of Quirky’s site
HIGH
LOW
Opportunity to express ideas
Decides to submit inventions
Looks for information on how to submit ideas
Interacts with community for tips on submitting ideas
Goes through the invention submission process
Presents entire invention process through the site
Believes in Quirky’s core concept of crowd invention
Influences other inventions
Decides to submit another invention
Trends Workshop with trend analyst Zuzanna Skalska In this mind-opening workshop we looked at global trends in society, politics, economy, technology and the environment, and imagined how these trends would shape the future.
MEGA TRENDS We identified the mega trends that are relevant to the crowdsourcing market and could be applied to our Quirky case study. Obama’s incentives for start ups and the maker movement
Make WiFi accessible to everyone Glocal: empower regional community
All products will be personalized & tailored
Nostalgia as people start to long for simpler, less controlled, more social past
SOCIETY
Social media generation
Infrastructure: big problem, and will require serious investments
“The internet of Everything” + a more connected world and more globalized online economy
Crowdfunding (to replace the liquidity that banks usually provide)
Intensifying nationalism to preserve communities
Move away from materialism and towards happiness
Rising pollution in the developing world
Weakening of representative democracy (people believe more in companies than in their leaders)
New local clean energy sources
Automation
Chinese economy will be a consumer economy
ECONOMY
Persistent jobless growth; machines taking over jobs
POLITICS
Silver tsunami is a growing market in need of technology education
US economy will slow down
Socially responsible investing
Growing importance of health in the economies
India will turn to a manufacturing powerhouse economy
Emerging markets: Latin America and Southeast Asia
Immersive Internet
Gamification
ENVIRONMENT Curated community
3D printing
Extreme waste and toxic chemical management
New energy systems
TECHNOLOGY Connected : living, work, home and city
New power storage solutions
Build to last / Repair
New Air / Water systems
Local Farming / Materials
New Environmentally Friendly Materials
1. Parsons Design Thinking 2. Empathy & Discovery 3. Synthesize and Define 4. Blue Sky Ideation 5. Midway Presentation 6. Ideation & Co-creation 7. Prototype - Test - Iterate 8. Conclusion & Next Steps
Edu on tech Social media generation
All products l be personalised tailored
s people start simpler, less , more social ast
Support for non-tech silver tsunami
Products to solve civil issues - GLOCAL
Gov tax/edu incentives for startups/makers
incentives for Infrastructure: big problem & will, Sharing movement require invest
Supporting the Entreprenuer
Accessibility to info / internet / edu
Growing support of brands v.s. leaders
US eco
Growing workforce & aging pop of women New emerging markets in BRICK Inc nationalism (Made in XYZ Educational decay mindset)
S
3. Synthesize & Define
Sell 3D renderings
Inc trends inTinkering (Q to be protagonist? / partnerships made
Q could lead in new materials & packaging
Health is of primary concern and the market is growing
Peer to peer support networking
Inte
Sell services, not products "Only focusing on production keeps you in today's market"
Wink; employ new energy/new energy storage in smart home/products
Immersive internet
C
Automation
MEGA TRENDS
Obama’s incentives for start ups and the maker movement
Make WiFi accessible to everyone Glocal: empower regional community
All products will be personalized & tailored
Nostalgia as people start to long for simpler, less controlled, more social past
SOCIETY
Social media generation
Infrastructure: big problem, and will require serious investments
“The internet of Everything” + a more connected world and more globalized online economy
Crowdfunding (to replace the liquidity that banks usually provide)
Intensifying nationalism to preserve communities
Move away from materialism and towards happiness
Rising pollution in the developing world
Weakening of representative democracy (people believe more in companies than in their leaders)
New local clean energy sources
Automation
Chinese economy will be a consumer economy
ECONOMY
Persistent jobless growth; machines taking over jobs
POLITICS
Silver tsunami is a growing market in need of technology education
US economy will slow down
Socially responsible investing
Growing importance of health in the economies
India will turn to a manufacturing powerhouse economy
Emerging markets: Latin America and Southeast Asia
Immersive Internet
Gamification
ENVIRONMENT Curated community
3D printing
Extreme waste and toxic chemical management
New energy systems
TECHNOLOGY Connected : living, work, home and city
New power storage solutions
Build to last / Repair
New Air / Water systems
Local Farming / Materials
New Environmentally Friendly Materials
CROWDSOURCING LANDSCAPE PROFESSIONAL
MANUFACTURING
CROWDSOURCING
GENERAL PUBLIC
CROWDSOURCING LANDSCAPE PROFESSIONAL
MANUFACTURING
CROWDSOURCING
GENERAL PUBLIC
CROWDSOURCING LANDSCAPE PROFESSIONAL
MANUFACTURING
CROWDSOURCING
GENERAL PUBLIC
create
appeal to more individuality within skilled people the community to submit their inventions differentiate appeal to more skilled people to submit their inventions
ourselves from other crowdsourcing platforms
create
appeal to more individuality within skilled people the community to submit their inventions differentiate
appeal to more skilled people to submit their inventions
competitive edge and unique points for both create individuality within communities
the community
create a competitive edge and unique points for both create individuality within communities
appeal to more skilled people to submit their inventions
appeal to more skilled people to submit their inventions
the community In this stage of our case study we analyzed our research through generative visuals and ourselves from other asked questions that mapped the path into our crowdsourcing platforms ideation phase. create create a individuality within the community
appeal to more skilled people to submit their inventions differentiate
ourselves from other crowdsourcing platforms
appeal to more skilled people to submit their inventions
competitive edge and unique points for both appeal to more communities skilled people to submit their inventions appeal to more
create a competitive edge and unique points for both communities
skilled people to submit their inventions
create individuality within the community
INTERVIEW & SURVEY SYNTHESIS
16 INTERVIEWS 2 WORKSHOPS 3 SURVEYS WITH 60 RESPONDENTS
JOURNEY MAP | INVENTOR
Perception of Quirky’s site
Opportunity to express ideas
Decides to submit inventions
Looks for information on how to submit ideas
Interacts with community for tips on submitting ideas
HIGH
LOW
How might we improve information flow?
Goes through the invention submission process
Presents entire invention process through the site
Believes in Quirky’s core concept of crowd invention
Influences other inventions
Decides to submit another invention
How might we make the submission process more intuitive?
OPPORTUNITIES
COMMUNITY
USABILITY
INVENTORS
Encourage community engagement
Experiment with gamification
Enable more community engagement in the invention process
Make the community feel important
User interface should be beautiful and intuitive
Follow up with community and inventors
Synthesize information in visual guides
Consider decision fatigue especially when influencing
Newcomers still struggle to understand the site
Measure community engagement and use data for predictions
New platform should reflect company’s culture and values
New platform needs to be more user friendly for inventors
More transparency about how the ideas are being used
More intuitive invention submission process
Confusion about collaboration style and usage
Wariness about ideas security
OPPORTUNITIES
COMMUNITY
USABILITY
INVENTORS
Encourage community engagement
Experiment with gamification
Enable more community engagement in the invention process
Make the community feel important
User interface should be beautiful and intuitive
Follow up with community and inventors
Synthesize information in visual guides
Consider decision fatigue especially when influencing
Newcomers still struggle to understand the site
Measure community engagement and use data for predictions
New platform should reflect company’s culture and values
New platform needs to be more user friendly for inventors
More transparency about how the ideas are being used
More intuitive invention submission process
Confusion about collaboration style and usage
Wariness about ideas security
HOW MIGHT WE ... differentiate ourselves from other crowdsourcing platforms
create individuality within the community
incorporate gamification mechanics to better engage external community
increase our social presence
appeal to more skilled people to submit their inventions
broaden our demographics to create emerging markets
invest in a curated community to foster creative collaboration and generate trust and loyalty
be accessible anytime from any device
connect with our community offline
make it more engaging
reward our community to retain current users and attract new users
support an environment that cultivates knowledge exchange
1. Parsons Design Thinking 2. Empathy & Discovery 3. Synthesize and Define 4. Blue Sky Ideation 5. Midway Presentation 6. Ideation & Co-creation 7. Prototype - Test - Iterate 8. Conclusion & Next Steps
4. Blue Sky Ideation
In our blue sky ideation
we built upon our acquired knowledge of Quirky and the crowdsourcing market and brainstormed ways to further engage and retain Quirky’s community, improve platform usability and better cater to their inventors. There were no viability of feasibility barriers in this phase of our ideation.
land Defining a deeper community identity by converting the platform into a new country with its own characteristics. The community consists of its population and leaders. Quirky team are the administrators / facilitators. Quirky Constitution - values, rules, policies and best practices Quirky Passport - allows the community to travel between platforms. A virtual identity will create a stronger and more dedicated community.
COMMUNITY ENGAGEMENT & RETENTION
WHY GAMIFICATION
CREATE ENGAGEMENT
DRIVE PARTICIPATION
IMPROVE THE COMMUNITY SATISFACTION
INCREASE PERFORMANCE
Vendors claim that gamification strategies can lead to a 100% to 150% increase in engagement metrics.
COMMUNITY ENGAGEMENT & RETENTION
COMBINING THE VIRTUAL AND ANALOG WORLDS
Community members can find you anywhere in the World, on any device.
SOCIAL
LOCAL
MOBILE
SO
LO
MO
• Share • Connect • Convert
Image Sources: http://www.hospitalitynet.org/organization/17009097.html
• Locate Community Members, print shops and community events
• Information and interaction from anywhere at any time
COMBINING THE VIRTUAL AND ANALOG WORLDS
PARTNERSHIPS
Local government / schools
GE type partners Global retailers (online & offline)
BIG BUSINESS
Charities
Community like social media
Environmental organizations
PRODUCTION
Showrooms Raw materials
3D printing / maker space / co-working space
NON PROFIT / GOVERNMENT
1. Parsons Design Thinking 2. Empathy & Discovery 3. Synthesize and Define 4. Blue Sky Ideation 5. Midway Presentation 6. Ideation & Co-creation 7. Prototype - Test - Iterate 8. Conclusion & Next Steps
5. Midway Presentation
At the end of our discovery and ideation phase we were invited to present our findings and synthesis at Quirky’s headquarters. During the presentation we received valuable insights from Quirky which set us on our way for viable and feasible ideation. The “Quirky blackout phase” was over!
1. Parsons Design Thinking 2. Empathy & Discovery 3. Synthesize and Define 4. Blue Sky Ideation 5. Midway Presentation 6. Ideation & Co-creation 7. Prototype - Test - Iterate 8. Conclusion & Next Steps
6. Ideation & Co-Creation
Quirkshop
Our workshop at Quirky was instrumental in our co-creative process. Together with Quirky we were able to generate further insights and identify areas of opportunity that confirmed our assumptions and led us into our prototyping phase.
Mobile App | Key Insights
Simple, Intuitive, Fun.
New Features
Not smaller version of the website, but rather complement it.
!
Future Trends| Key Insights
Skill Share
Partnerships
Social Media
Trust and Loyalty| Key Insights
Transparency Transparency Transparency
Video Interviews by community, for community
Display core values, Preach mission statement
Quirky on the Road
Explain who Quirky is better through marketing
Live Streaming through the app/apps
Invite Community to things other than evals
Behind the scenes videos
1. Parsons Design Thinking 2. Empathy & Discovery 3. Synthesize and Define 4. Blue Sky Ideation 5. Midway Presentation 6. Ideation & Co-creation 7. Prototype - Test - Iterate 8. Conclusion & Next Steps
7. Prototype-Test-Iterate
PROTOTYPE - TEST - ITERATE
PROTOTYPE
TEST
x IDEAS 4
RELEASE 4
ITERATE
Based on our prior ideation and co-creative session with Quirky we focused on four topics in which to develop our prototypes. We believe that well executed ideas within these topics will build a resilient ecosystem for companies in the crowdsourcing market.
Trust & Loyalty
Network
Mobile
Trends
Trust & Loyalty You need trust to build a community
PROTOTYPING TRUST & LOYALTY
Minefield Team Building Activity
BUILD TRUST AND LOYALTY
What is Quirky doing to build Trust and Loyalty? Events Annual Report Website Sponsor Events Meetups Social Media
WHERE DO WE SEE THE OPPORTUNITY?
QUIRKY TV
12 interviews 2 prototypes 3 storyboards General Public Community Members Quirky Employees
100
million people take a social action on Youtube (likes, shares, comments, etc) every week .
41% ages of 18-24
59%
general user
Over 1 billion active users on Youtube.
millions of subscriptions happen each day, which allow you to connect with someone you’re interested in.
STORYBOARD
Network You need a network to enable the community to operate and co-create
1) DEFINITION OF NETWORK 2) WHY IS THIS IMPORTANT? 3) WHAT ARE THE PAIN POINTS IN THE CURRENT COMMUNITY? LACK OF ACTIVE USERS. (500 ACTIVE USERS VS 1 MILLION REGISTERED MEMBERS) LACK OF SKILLED AND KNOWLEDGEABLE COMMUNITY MEMBERS LACK OF STRATEGY OR TOOLKIT ON DEVELOPING SOCIAL MEDIAS
WHAT - WHAT IDEAS WE GET FROM PREVIOUS STAGES HOW - HOW WE NARROW DOWN FROM THE IDEAS WHY - WHAT WE FINALLY CREATE FOR PROTOTYPE
#
QUIRKY’S CURRENT SUBMISSION PROCESS
COMMUNITY SUGGEST PROBLEMS INTERNAL TAGGING
?!
LIKE, COMMENT, DON’T UNDERSTAND, EXISTS ALREADY
# ?!
BOOSTS COMMUNITY INTERACTION
COMMUNITY FEEDBACK PROBLEM GETS 500+ LIKES
? INTERNAL TAGGING
REACH OUT TO SCHOOLS
FEEDBACK EVENTS USER SKILL SHARING SELF GENERATING COMMUNITY
QUIRKY REVIEW & DEFINE CHALLENGE
COMMUNITY PITCH SOLUTIONS
REACH OUT TO UNIVERSITIES COLLABORATIVE MEETUPS MAKER SPACE COLLABORATIONS
IDEAS DEVELOP
SOLUTIONS SHARED COMMUNITY FEEDBACK ?!
?
SOLUTION GETS 500+ LIKES QUIRKY REVIEW & SELECT SOLUTION QUIRKY EVAL
SKILL SHARING EVENTS NETWORK EVENTS FEEDBACK EVENTS BOOSTS COMMUNITY INTERACTION SELF SUFFICIENT COMMUNITY
HELD IN HOMETOWN OF USER WHO’S SOLUTION IS SELECTED
#
NEW THE PROBLEM SUBMISSION PROCESS
COMMUNITY SUGGEST PROBLEMS INTERNAL TAGGING
?!
LIKE, COMMENT, DON’T UNDERSTAND, EXISTS ALREADY
# ?!
BOOSTS COMMUNITY INTERACTION
COMMUNITY FEEDBACK PROBLEM GETS 500+ LIKES
? INTERNAL TAGGING
REACH OUT TO SCHOOLS
FEEDBACK EVENTS USER SKILL SHARING SELF GENERATING COMMUNITY
QUIRKY REVIEW & DEFINE CHALLENGE
COMMUNITY PITCH SOLUTIONS
REACH OUT TO UNIVERSITIES COLLABORATIVE MEETUPS MAKER SPACE COLLABORATIONS
IDEAS DEVELOP
SOLUTIONS SHARED COMMUNITY FEEDBACK ?!
?
SOLUTION GETS 500+ LIKES QUIRKY REVIEW & SELECT SOLUTION QUIRKY EVAL
SKILL SHARING EVENTS NETWORK EVENTS FEEDBACK EVENTS BOOSTS COMMUNITY INTERACTION SELF SUFFICIENT COMMUNITY
HELD IN HOMETOWN OF USER WHO’S SOLUTION IS SELECTED
NETWORK | PROTOTYPE RESULTS
PROTOTYPE SURVEY RESULTS | 31 USERS INTERVIEWED Will "community suggested problems" make participation easier?
y es - 87% no - 7% other - 6%
Will community feedback narrow down ideas?
97%
say feedback will improve engagment
y es - 80% no - 7% other - 13%
What most excites you about the proposed ideas?
60%
feedback mechanisms
What engagement would help develop innovative solutions? 100% 80% 60% 40% 20%
THE COLLABORATIVE CREATION FUNNEL
Educational events / conferences Online lectures / tutorials / skillsharing Online collaborations In-person meet ups
Would the community interaction make you more likely to submit ideas
y es - 78% no - 11% Ma ybe - 11%
77%
would particievents
87%
would go to maker spaces / workshops
5%
can be used in resumes
20%
interaction to reach solutions
81%
think the new process is a great idea
15%
crowdsourced problems
COMMUNITY TOOL KIT 1) 'CONTENT IS KING' 2) EASY SHAREABLE LINKS 3) GET PEOPLE TO REFER A FRIEND 4) USING SOCIAL MEDIA TO BRING IN NEW PEOPLE 5) SEEK FEEDBACK WHEREVER POSSIBLE 6) FINALLY, USE THE ABOVE BUT STAY ACTIVELY IT
WHAT WE DID 1) ENHANCED THE FACEBOOK PAGE 2) INITIATED A TWITTER CAMPAIGN 3) USED SHAREABLE LINKS
NETWORK | TOOL KIT RESULTS
FACEBOOK, TWITTER AND EMAIL CAMPAIGNS RESULTS | DURATION OF 1 WEEK BUILT OUT FACEBOOK PAGE INITIATED A TWITTER CAMPAIGN USE OF SHAREABLE LINKS
700% increase in followers compared to the previous week
31 NEW FOLLOWERS
200% increase in content likes compared to previous week
50%
increase in monthly content shared
200% increase in content shared compared to previous week
32%
6 NEW SIGN UPS
increase in click through rates
12% increase in followers overall
12%
overall increase in shared content
ONLINE COMMUNITY GROWTH TOOL KIT
Mobile You need an app for the community to communicate effectively
PROTOTYPING | MOBILE
WHY A MOBILE APP? Enable the community to connect and collaborate Span from the online space to the offline space Be part of the users everyday life Seamless interaction
2014, mobile internet
91% of adults have their 81% of U.S. cell
usage overtook desktop internet usage
mobile phone within arms reach 24/7
phone users will have smartphones in 2015
PROTOTYPING | MOBILE
Prototype >
PROTOTYPING | MOBILE
MOBILE PROTOTYPE
30 INTERVIEWEES
19 MALE | 11 FEMALE
14 QUIRKY MEMBERS 16 NOT
PROTOTYPE ANALYSIS
22
Really liked the UI & said it was clean and easy to follow
5 Said that being able to access a more detailed profile was helpful
“Quirky absolutely needs this!” “I love this app, hope it’s free” “I would love to get notifications about events” “This app would make me more active on Quirky and participate more with the community”
6
were very enthusiast about the problem submission feature
9
Would like to be able to sign in with their Facebook login
I feel like it is a smart way to use my time and have some fun
I have tons of problems I would love to see solved, and I am sure I am not the only one
23
Would download the app
FUN ENTERTAINING SOCIAL INTERACTION
NETWORKING BEAUTIFUL INTUITIVE INTERACT WITH INVENTORS
I like that I can share these events with my friends that aren’t Quirky members, it is so convenient and fun
The information in this profile would help me select the right person for my team
I like this mix of things happening in the ‘latest’ feels more social
I would like to see videos of the inventions in action. It would be cool to learn something, too!
NEXT STEPS Customizable privacy settings Student portals that can be customized by school Make the app even more social, by providing more social feeds, community members would be able to share more about their work, interest and connexions Inspiration boards in which members can archive projects, ideas, articles etc and share with their friends. Boards could also be used as portfolios
PROTOTYPING | MOBILE
Early adoption of the Quirky way of thinking Offer kids with an invaluable way to express their opinions Discover new toys or inventions Kindle their inquisitive nature
Prototype >
Video >
PROTOTYPING | MOBILE
MOBILE PROTOTYPE
10 kids were interviewed
PROTOTYPE ANALYSIS
The app could have videos about cool inventions.
I like Benny. It would be cool if he could talk.
Are there any other Quirkyds or just Benny?
It would be cool if I could put together inventions in the app.
Nobody likes historical toys!
9/10
8/10
KIDS INTERVIEWED WERE FOCUSED AND INTERESTED
9 THEY DIDN’T NEED INSTRUCTIONS ON HOW TO USE THE APP
6
AGE 8
LIKED BENNY
7
KIDS HAD STRONG OPINION ABOUT THE TOYS THEY LIKED AND DIDN’T LIKE KIDS WERE ABLE TO MAKE THEIR DECISIONS BY LOOKING AT THE PICTURE AND SHORT DESCRIPTION
4/10
WANTED TO KNOW MORE ABOUT THE APP
7 Boys
WANTED TO WATCH VIDEOS
3 Girls
2/10
WANTED TO INVENT IN THE APP
NEXT STEPS Create video library on inventions, innovation and creativity targeting children Create educational invention animations using the Quirkyds as main characters Include an audio option for kids who can’t read or are learning how to read Include a vote meter as a visual indicator of how many votes are still needed for an invention to go to Eval
Trends By projecting future trends, Quirky will head in the right direction
TRENDS
8. Conclusion & Next Steps
It all comes down to people. People’s role in their communities. People’s interactions. People feeling fulfilled and happy.
Samar
Tina
Elliott Mariela
Sarah
Tucker Rhea
Susann
Caitlin Henriette
Quirkyans
THANK YOU!
Hyo Jin Cecilia
Yanqi Nika