Prototypes / In Progress
Marie Genevieve Cyr
I have partnered with Lamar, a US billboard company, and developed a series of prototypes. Lamar has helped through donating billboard ma terials of various size, textures and imagery. The billboards are not limited to being only a flat surface and are occasionally manipulated and draped into assemblage form to re-output and abstract the landscape yet once again. This initial research initiated on interest in the materiality of ad vertisement; exploring the physical aspect of marketing and branding.