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EAKNESSES
• Evidence from primary research some men aren’t aware of the brand Céline • Lack of advertisement and promotion • Brand identity for a larger demographic group • Evidence from primary research quite a lot of men only know the brand for their handbags, not a lot of promotion on clothing. • Could be seen as too expensive
T
HREATS
• Very competitive market • Competitive pricing • High street brands are replicating product range but selling it cheaper • Lack of promotion and advertising compared to some other luxury brands • Not selling online might limit the amount of consumers buying products
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