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V I SUA L S TA N DA R D S GU IDE
OUR LOGO IN COLORS To embody the heart of what the National Park Service does, we established three core colors. Depending on the application, the new colors are suitable for both light and dark backgrounds. Generally, the signature logo it its iconic colorway should be used in a professional setting such as a business system. Opposite of that, the reverse signature on color is best for product application. The logotype can be applied the same way such as reverse type on a single color or vice versa.
CHEERFUL YELLOW
SERENE GREEN
MAJESTIC PURPLE
Please refer to Our Color Palette in Chapter 03: Visual Identity for the specific color codes.
