Are there communication or marketing concepts that are important for agencies to be aware of? The key is to create interesting memorable themes and graphic approaches that can also educate and strengthen the brand, no matter what the medium used to deliver the message. I have always found that solid creative approaches embodied within interesting execution can accomplish those goals. Design and marketing have absolutely no value if they do not create interest for the audience while defining the main message. Too often marketers get hung up on the facts, ignoring the idea that there have to be some elements that will captivate the audience. Good marketing materials should inspire emotionally and inspirationally and/or challenge the reader to think and engage.
ABOUT DINO PAUL Dino Paul is a graduate of California State University, Chico in 1983 with a BA degree in Visual Communications and a BS in Business Administration. Dino founded Dino Design in 1994. He is responsible for maintaining the high level of creativity and quality work produced by Dino Design. He instills his philosophy of doing good work and providing excellent service to their clients. He works closely with each account and takes personal responsibility for the firm.
I THINK ONE OF THE BIGGEST OBSTACLES WHEN MARKETING AND PROMOTING SERVICE-LEARNING EVENTS OR TOPICS IS CREATING INTRIGUING YET CLEAR MESSAGES.
Dino’s work has garnered numerous local and national awards, and his projects have been featured in a variety of trade publications such as How magazine, Communication Arts magazine, Graphis, and Step by Step Graphics. In addition, his work has been published and featured in design hardbound books such as Graphis Logo 2, Typography 14, Art Directors Annual, The Workbook AR 100 Annuals, and the Logo Lounge Master Library series. Dino has been an active member of the American Institute of Graphic Arts (AIGA) for the past 18 years as well as the Society for Environmental Graphic Design (SEGD) for the past ten years.
Page 32