CONCEPT
Campaign concept
My idea is basically about having an interactive poster where customers can put their Body Shop used products and later the company recycle whats in. The idea is simple and straight forward, by dropping a product in the poster you are helping in achieving a green UK which is not only the brand wish but more of a national interest to achieve. If Body Shop considered talking about such a global issue it wont only be a part of the bigger image but also a role model for other brands to follow.