Brand Guidelines and Style Guide
By Margot WyllieMarch 2023
Table of Contents Brand Story Logo Suite Brand Colours Typography Brand Assets Social Media Assets 4 5 - 8 9 - 10 11 - 12 13 - 14 15 - 16 2
Brand Story
The Cosy Wood Co is the creative endevour of Callum McLeary, a carpenter in Revelstoke, BC.
After years of watching wood scraps go to waste on buidling sites, Callum felt the need to find ways for wood products to be reused and given a new life. He began making pieces out of repurposed scrap wood, then continued to seek alternate sources of wood.
Living close to the Okanagan, wine barrels became an accesible source of recyclable wood.
From here The Cosy Wood Co was born.
Shaping beautuful charcuterie boards and other small wood products enables Callum to create beautifully crafted, useful products while giving used wood a new life.
4
Logo Suite
Full Size Main Logo
Main logo to be used in rectangular form. Should be displayed at minimum 2.5 inches wide. Smaller than 2.5 inches, the logo wihtout with wine barrel shoould be used.
5
Logo with tagline
Logo can be used in a variety of sizes and brand clours
Square logo
Logo can be used in a variety of size and brand clours.
Model taken for social media profile pictures.
6
8
Colour Palette
Primary Colours Secondary Colours
Cerulean Blue Web
Hex: #0D698B
RGB: 13, 105, 139
Prin13
CMYK: 91, 24, 0, 45
Cosmic Latte Web
Hex: # F8F4E3
RGB: 248, 244, 227
CMYK: 0, 2, 8, 3
Raisin Black Web
Hex: #282224
RGB: 40, 34, 36
CMYK: 0, 15, 10, 84
French Gray Web
Hex: #BCBDC0
RGB: 188, 189, 192
CMYK: 2, 2, 0, 25
Persimmon
Orange Web
Hex: #E15B18
RGB: 225, 91, 24
CMYK: 0, 60, 89, 12
9
Shades
Shades to be used to create contrast, and as additional colours in social media templates.
Baby Blue Eyes
Lighter shade Web
Hex: #9DCCFB
RGB: 68, 193, 238
CMYK: 71, 19, 0, 7
Floral White
Lighter Shade Web
Hex: #FAF8F0
RGB: 250, 248, 240
CMYK: 0, 1, 4, 2
10
Typography 11
Logo Text Droid Serif Bold - with customisation
0123456789
27 point @ 35pt line height
Body Text
Propito - Regular
0123456789
18 point @ 21pt line height
Propito Narrow- Regular
0123456789
16 point @ 19 point line height
abcdefghijklmnopqrstuvwxyz
Heading Text Arno Pro - Caption
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
12
Brand Assets
13
14
Social Media Assets Profile Picture
15
Cover Photos
16
