World Floor Covering Association Debuts In-House Content Studio, Studio 59™
W
orld Floor Covering Association (WFCA) has
content. We jumped into action at the outset by provid-
capabilities by opening a dedicated, custom-built stu-
the power and potential of our platform, as well as our
expanded its content creation and production
dio space under a new banner, Studio 59™.
This new initiative provides the opportunity to
create a library of original digital content, including
robust education, leadership training, and additional resources from the WFCA and its many partners to
ing the latest news and resources and demonstrated audience’s appetite for a broad and diverse array of
content. Studio 59’s launch greatly expands the scope
of our virtual offerings and reinforces our commitment to this industry. “
The name Studio 59™ is a tribute to its origins in
better serve its large and diverse membership.
1959 with the formation of the Western Floor Cov-
addressing issues that affect the floor covering indus-
audio, lighting, backdrop, and monitors will host live
“Since 1959, the WFCA has been at the forefront of
try,” said Scott Humphrey, CEO of the WFCA. “We will
now have the ability to create diverse content across
platforms to serve our fast-growing, highly engaged
ering Association. The state-of-the-art studio set with and pre-recorded events across all WFCA’s divisions, partners, and its executive team. ■
audience across every sector in the flooring industry.”
Freida Staten, WFCA Vice President of Marketing,
Communications & Membership, added, “The pandemic has really shined a light on the importance of The official magazine of the World Floor Covering Association
Premier FLOORING RETAILER A Special “Thank You” to all the manufacturers and their marketing departments who provided outstanding editorial to make this publication a success.
Publishing Staff
Margo Rodgers Locust, Publisher Karen George, Managing Editor Stan Michelson, Communications Director Toelke Associates/Ron Toelke, Creative Director
This Issue’s Guest Columnists
Zac Altneu, Cyber Insurance Broker
Contributing Writers
Charles Stiles, Business Evaluation Services;Trent Ogden, QFloors; Jason Wright, Wagner Meters
Editorial and Advertising Offices:
Fabulous Floors Magazine, LLC Phone: 678-761-5002 Email: Margo@pfrmag.net Although every effort has been made to ensure accuracy and timeliness of information, Premier Flooring Retailer Magazine cannot be held responsible for discrepancies, typographical errors, discontinuance of product nor color reproduction.
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Premier Flooring Retailer | D2 2021
WFCA
Scott Humphrey, Chief Executive Officer Freida Staten, VP of Marketing Communications & Membership Steve Abernathy, Chief Financial Officer Kay Wiley, Executive Assistant to the CEO
Contributing Columnists Lisbeth Calandrino, Lewis Davis, Scott Humphrey, Tom Jennings, Jeffrey King, Stacy Eickhoff
The World Floor Covering Association (WFCA) Phone: 855-330-1183
Email: wfca@wfca.org
Premier Flooring Retailer is a
joint initiative of the World Floor Covering Association and Fabulous Floors Magazine, LLC. Copyright © FABULOUS FLOORS MAGAZINE and WFCA 2021.
All rights reserved. No portion of this publication may be reproduced in any way without written consent from Fabulous Floors Magazine, LLC or the WFCA. Change of Address: in order to ensure the uninterrupted delivery of Premier Flooring Retailer, notice of change should be made at least 5 weeks in advance. Premier Flooring Retailer is published quarterly in print and digital by Fabulous Floors Magazine, LLC located at 572 Main Street, Andrews, NC 28901 and the World Floor Covering Association located at 855 Abutment Road, Suite 1, Dalton, GA 30721. Postmaster: Please send address changes to WFCA, 855 Abutment Road, Suite 1, Dalton, GA 30721.
