SHOWIN’ OUR STUFF
The Beautifully Responsible™ Momentum of Resilient Flooring It’s the winning combination of research, message, media and support to help flooring retailers sell more
I
f 2020 was the year of the sudden pandemic, 2021 is the year of the slow and
steady recovery. The home improvement fervor that began during lock-down
continues even now, fueling replacement flooring sales–especially for resilient. Resilient flooring has a number of advantages that consumers have become aware of, thanks in part to the Beautifully Responsible™ campaign launched by the Resilient Floor Covering Institute.
“Beautifully Responsible is both the name of our new consumer digital cam-
paign and a very apt description of resilient flooring in general,” observed Dean Thompson, president and CEO of RFCI. “Our organization, representing 22 resil-
ient flooring manufacturers in North America, believed the time was right to spread the word.”
What does resilient flooring encompass?
A Beautifully Responsible floor made by any of the RFCI member manufacturers (including flexible luxury vinyl tile and planks (LVT/LVP), rigid core luxury vinyl, lino-
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Premier Flooring Retailer | D2 2021
