SHOWIN’ OUR STUFF
A
Seamless Virtual Consultations Using Karndean Designflooring Digital Resources
s the result of the recent COVID-19 outbreak, using digi-
“Providing consumers the opportunity to see what our floors
tal tools with customers has become more relevant than
will look like in their own space helps RSAs to close sales
ever, as many retailers have turned to virtual consultations in order to implement social distancing safety measures.
faster by instilling confidence in the consumer.” For homeowners who use Floorstyle at home before
For luxury vinyl tile specialist Karndean Designflooring,
consulting with a Karndean retailer, the tool allows con-
helping consumers bring their personal floor vision to life has
sumers to order samples, save to favorites and locate a
always been at the heart of the company’s mission, whether
nearby retailer to visit.
in the brick-and-mortar world or the virtual one. Not only
RSAs can work one-on-one with customers during pri-
does the company offer digital tools to aid the homeowner,
vate showroom appointments or through virtual consulta-
but there is a library of digital resources available to arm the
tions to choose from a variety of patterns, from herringbone
RSA with knowledge and to help close the sale.
to striped, and can even blend up to four different colors within one design to create a custom look.
Product Selector For retailers with commercial divisions, consult the Product Selector. This comprehensive online resource allows quick and easy access to the company’s entire product portfolio, comprised of more than 250 visuals, along with environmental and technical information.
Floorstyle
Texting Codes
Accessible via any internet-enabled device, this digital room
Within the Product Selector, retailers will notice texting
visualizer and augmented reality tool allows users to take
codes that accompany each product. By sending a simple
a photograph of their space (or choose from a selection of
text message to 877-850-0376, retailers can obtain techni-
room scenes), upload it to the tool and design their floor.
cal data and install instructions or request a sample within
“We know that the majority of residential projects are
seconds. To make the process even more instantaneous,
refurbishments,” director of marketing Jenne Ross said.
save the number to your mobile contacts and text the SKU number of the product.
Brochure Downloads RSAs or homeowners can view and/or download a variety of Karndean Designflooring consumer brochures through the Resources section of the company’s website. For more information about these digital resources, or to request a demonstration of the Floorstyle tool, contact your Karndean Designflooring Retail Business Manager or visit Karndean.com. ❚ 34 Premier Flooring Retailer | Q1 2020
