Magnetic Building Solutions “Goes Hollywood"

by Premier Flooring Retailer Magazine

SHOWIN’ OUR STUFF: Get Ready for the Big Reveal….

Home Renovation Programs Showcase MBS!

Magnetic Building Solutions (MBS) technology was developed by the World Floor Covering Association to facilitate safe and efficient surface installations. The magnetic underlay system can be utilized with almost all types of flooring and wall surfaces.

No adhesives or click locking systems are required for installation. Products with the MagneBuild™ brand of MBS technology stay in place using magnetism: a flexible sheet magnetic underlayment attracted to the top surface layer containing a ferrite powder. For the installer, that means an easier and faster installation without the mess, smell, and VOCs that are a common by-product of traditional floor or wall covering replacements.

Our experience shows that once the MagneBuild concept is embraced and given a try, it is used repeatedly. Metroflor has done a fantastic job of providing stylish designs in their product offering.

For all of these advantages and more, it’s easy to see why the MagneBuild brand continues to gain recognition, and now it has gone Hollywood! Several “Home Renovation” networks came to MBS unsolicited when they heard about these unique attributes of the magnetic system branded MagneBuild. Check these out!

Food Network: Restaurant Impossible

Metroflor Corporation’s Déjà New with Attraxion Magnetic Attachment Technology was the fast-installing flooring solution in the restaurant-makeover Restaurant Impossible cable TV series.

Restaurant Impossible Host/Chef Robert Irvine tries to turn around restaurants across America facing an impending demise if things don’t improve. With a $10,000 budget and two days to work, Irvine uses his creativity and resourcefulness to turn the eatery’s fortunes around — including making aesthetic changes — in preparation for the grand reopening the following day.

Restaurant Impossible started using MagneBuild products about a year ago, and the hits to our website continue to grow. The reduced installation time and flexibility in design were key factors in their decision to use our product.

While 48 hours is typical for a Restaurant Impossible renovation, it’s not for the vast majority of projects. But speed and ease of installation is an important feature for any commercially installed flooring.

Restaurant Impossible started using MagneBuild™ products about a year ago, and the hits to our website continue to grow. The reduced installation time and flexibility in design were key factors in their decision to use our product.

**Restaurant Impossible host Robert Irvine with construction manager Tom Bury and designer Taniya Nayak.**

**The Perella Restaurant transformation is complete with 1,700 sq. ft. of Déjà New with Attraxion DN821823 Worn Beige Saw cut finish.**

**Installers left to right: Jay Zurn from Metroflor, Nick Wilcox, Roland Thompson, Donald Perkins, Brandon Henshaw, George Johnson III.**

HGTV: Ty Breaker hosted by Ty Pennington

In September, we were privileged to be on the set of HGTV’s new series called Ty Breaker! In this series, Ty Pennington of Trading Spaces fame as carpenter and designer is starring in his own show, Ty Breaker.

The eight-episode series, premiering in early 2021, will follow Pennington as he helps families create their dream home by either choosing to overhaul their current residence or start over with a new renovation.

For a dose of friendly competition, in each episode, Pennington will be trying to encourage the family to stick with their existing home. At the same time, one of his HGTV costars — either Alison Victoria (Windy City Rehab), Grace Mitchell (One of a Kind), or Sabrina Soto (The High Low Project) — will push for the alternative option.

CFI’s Robert Varden gave Ty instructions for installing the MagneBuild product using Metroflor’s LVT. Ty showed his backsplash ceramic installation to one of the designers to get her opinion during the filming. She was NOT impressed, but Ty was ready! He simply removed some of the tiles, changed the design, and re-installed! The designer was elated that she could “correct” Ty’s original blunder… which was planned, of course!

**CFI’s Robert Varden is shown giving Ty Pennington instructions for installing the MagneBuild product using Metroflor’s LVT.**

Netflix original: Remodeling Show

Netflix has a new show coming up called (Can’t tell you…but it’s going to be fantastic!), the first of its kind for them! The show will involve a season of a NEW Netflix Original Remodeling show!

MBS was chosen to be used on this show as well! The filming of this series has been delayed somewhat by the Covid-19 virus, but filming should start soon.

All happens on the world’s biggest stage for television content. Netflix continues to grow with over 158 Million subscribers representing over half a billion viewers in 190 countries worldwide. This series will be promoted globally, so expect viewership well beyond broadcast networks.

Recognition for MagneBuild ™

The hits to our website have continued to grow substantially after our exposure on Food Network’s Restaurant Impossible episodes. We expect once HGTV airs, Ty Breaker and Netflix produces and airs its new original remodeling show, those hits will increase exponentially. Stay-tuned, and if you are a Metroflor dealer, this could be a hidden profit center that propels your business to the contract, commercial and high-end consumer into the next millennium. ❚