MA Thesis - Social Interaction through Installations: Outside the White Cube

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05. “Where is home?” Project

METHODS “WHITE-CUBENESS” ASSESSMENT A graphic adopted from the “Semantic Differentials” method were developed to analyze how close or distant are the exhibitions to the concept of the “White Cube”. It is, however, not used in the same context of Survey as the traditional method. It was used here as a visual language scale, but methodologically adapted to the specific situation that most of the people interviewed were not familiar with the literature of O`Doherty, so this evaluation was the conclusion based in the combination of literature, analysis from feedback and in-site observation.

INTERACTION’S ASSESSMENT The kind of interactions was directly observed and questioned during feedback interview, giving special attention to the social aspect. Through these qualitative data, each installation were evaluated from 1 to 5 in the social aspect, that is, how much people talked to each other in the installation or later because of the installation. The participation of the visitors was considered as either active or passive. Active, when they are part of the meaning of the final art piece, creates direct output or discussions and change the shape of it. Passive are the experiences through which the visitor still interact but without interfering actively in installation meaning or shape. In opposition to that, the object function were classified was passive, when the installation main elements were just an instrument for the people express their interpretation themselves

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