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YOUR VIRTUAL CINEMA IN A CLICK!


LUMIERE

IL MERCATO DELL’ AUDIOVISIVO IN ITALIA THE

AUDIO VISUAL MARKET IN ITALY • 2,5 million movies are estimated to be watched on a daily basis • 250.166 cinema tickets are sold per day source: Unità di Studi congiunta DG Cinema/ANICA • 1 in 2 people declares to utilize Digital Piracy source: EU Parliament study “Content flat-rate:A solution to illegal file-sharing?”

In 2011 only, the top three digital piracy websites (rapidshare.com, megavideo.com, megaupload.com) Jointly collected more than

YOUTUBE MOVIES PHENOMENON

21 BILLION VISITS

source: EU Parliament study “Content flat-rate:A solution to illegal file-sharing?”

• “Benvenuti al sud” 62,186 views in one month • “Fantozzi” 1,965,934 views in one year • “Armageddon” 313,232 views in two months Latest update: 2013, June 18th

::ITALIAN SUBS ADDICTED:: The Italian Subtitles Community, marks

1 MILLION accesses/month

(data: 2013)

“A damage worth

2,5 Billion

Euros/year” (Aurelio De Laurentiis)


LUMIERE

Watching online movies is... fast easy enjoyable But in most cases

ILLEGAL

“Even the good become pirates in a world where the rules seem absurd”


LUMIERE

COMPETITORS Several online streaming platforms are already in place, but… …NO ONE-STOP SHOP EXIST, ABLE TO PROVIDE:

FREE ACCESS TECHINCAL QUALITY WIDE CATALOGUE AND LANGUAGE CHOICE LEGAL COMPLIANCE USER- FRIENDLINESS ANY OF THOSE HAS GOT PROS’ AND CONS’, BUT WHO OWNS ALL OF THE NEEDED FEATURES?


LUMIERE

LUMIERE

YOUR VIRTUAL CINEMA IN A CLICK!

Lumière is an online platform which enables internet users to access movies, TV series and many more audio-visual contents free of charge and completely legally, as the income required to cover costs and pay copyrighters out relies on banners and video ads before and during the content. Lumière is not a web-TV, its nature rather recalls a virtual, on-line video collection, completely legal, free of charge and allowing anyone to freely access the contents, by relying on a financially viable system.

BUT… I T W O R K ? HOW DOES


LUMIERE

LUMIERE

YOUR VIRTUAL CINEMA IN A CLICK !

LUMIERE GOES

WWW

USERS CAN WATCH CONTENTS FOR FREE

WIN !

DISTRIBUTORS AND PRODUCERS GET THE ROYALTIES OTHERWISE LOST IN PIRACY ADVERTISERS CAN ACCESS A HIGHLY TARGETED AUDIENCE

WIN !

WIN !


LUMIERE

CURRENT SYSTEM

Once the movie is released, two ways are availble to the user for online watching. The first one is through illegal ways (piracy), which implies an obvious financial loss for the producers. The alternative way is to use legal streaming websites; this choice, however, proves to be particularly expensive for the user, who has therefore very little incentive to go down that road. As a consequence, only a very little portion of the Market pursues the latter, thus missing most of the online video streaming potential

MOVIE LEGAL AND ILLEGAL VIEWS INVESTIMENTS IN NEW PRODUCTIONS CONTRAST PIRACY

DECREASED ILLEGAL VIEW

ILLEGAL PLATFORM

PRODUCTION AND RIGHTS HOLDERS

VIEWERS

NO REVENUE FOR PRODUCTIONS

LUMIERE SYSTEM LEGAL VIEW

STREAMING

ROYALTIES

REVENUES

LUMIÈRE ADS AND SUBSCRIPTIONS

MOVIE LEGAL AND ILLEGAL VIEWS INVESTIMENTS IN NEW PRODUCTIONS PIRACY

LEGAL VIEW

ILLEGAL PLATFORM

VIEWERS

CURRENT SYSTEM

NO REVENUE FOR PRODUCTIONS

PRODUCTION AND RIGHTS HOLDERS

ROYALTIES ILLEGAL VIEW

REVENUES LEGAL PLATFORM

COST OF A SINGLE MOVIE RENTING OUT OF MARKET

LUMIERE SYSTEM Lumière System manages to capture a way larger Market share, due to the advertising and the flat fees, thus fighting piracy on its own strength, i.e. the free availability of contents! This feeds a virtuos cycle generating a significant revenues, which can then be in turn shared with producers and copyright owners.


LUMIERE

ENJOY A CONTENT

HOW CAN YOU

Major competitors to beat are not legal online streaming portals, but the multitude of pirate websites which currently own the almost totality of the Market. Lumière, besides the legal compliance, leverages the free access in order succed, thus reading current audio-visual Market dynamics and anticipating future trends. But… what Lumière’s competitive advantage is?

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USER

LUMIERE STREAMING

MOVIE

Lumière pays the user experience extreme importance, by simulating a remote-like ownership of a wide catalogue of contents easily searchable of the content on his/her own hard disk.


LUMIERE

ENJOY A CONTENT

HOW CAN YOU

Lumière is a multi-functional platform, fulfilling in a unique virtual space all of the user’s audio-visual entertainment needs. Special attention is paid to Lumière’s homepage, which recalls a media player.


ACCESS

LUMIERE

ALTERNATIVES

WHICH DO YOU HAVE? Lumiere relies on the freemium approach, i.e. a blend of free and fee-based subscriptions. The login happens by either a simple sign-up or using the account of one of the major social networks. A THREE-LAYERS OFFER IS AVAILABLE TO THE USER: freeLUM, LUMore, vipLUM

freeLUM subscription • Completely free of charge • 14 hours of contents/week (up to 3 hours max per day) • Standard Definition contents. • Switch language and add subtitles feature

LUMore subscription

vipLUM subscription

All freeLUM features +

All LUMore features +

• 4,99€/month •28 hours of contents/week. • No banners or advertsing. • Preview contents. • Possibility to interrupt subscription at any time. • Standard Definition and

• 11,99€/month • Unlimited access to contents • BD or DVD menu access, so including special features, interviews and backstage. • Standard Definition, High

• Cinema card 2x1.

Definition 4K contents. • Cinema card 2X1.


LUMIERE

CONTENTS WHICH ARE AVAILABLE FOR YOU

TO ENJOY ? Lumière aims at having a main-stream offer, without leaving aside the several cinema market niches already existing. Therefore experimental, cult and art movies, but also audio-visual contents currently not being distributed through the standard channels due to the high costs, which are obviously unbearable for independent productions. Lumière contents are mainly :

FULL-LENGTH MOVIES At a later stage, and with the intent of expanding the potential audience to the possible extent, the catalogue will be complemented by:

SHORT FILMS, TV-SERIES, DOCUMENTARIES, BACKSTAGE, ARTISTIC VIDEOS, RECORDS OF STAGE SHOWS AND OPERAS


OPPORTUNITIES

LUMIERE

Lumière’s community plays a critical role in the success of the portal. By using the social area, users will be able not only to review and recommend movies, but also to build new contents starting as of the original ones. All of this in full compliance with the agreements stipulated with the copyright owners, and actually generating additional revenues for them.

• Wall showing whatever is posted by your own contacts, or other users about the contents you’re interested in. • Festival Page and Production Page • Possibility to create discussion forums and pages. • Spoiler-free or spoiler-alert marks • Feature to enable/disable Audio and Video comments on the content performed by users who are following it. • HIPERLINKS among cuts from different movies • QUOTE-LUM, sharing of quotes sourced from movies. • Video-reviews section: 1 minute video-reviews by users. • Frametribute section. • Videotribute section. • Feature to re-double movie cuts. • ANIME-LUM – creation of anime, quotes, rankings and user movie-lists • SYNCHRO-LUM.


LUMIERE

OPPORTUNITIES

• FRAMETRIBUTE SECTION: selection of a frame and possibility to edit it online by using an embedded photo-editing software (e.g.: adding writings or cutting pictures off the frame, etc.) • VIDEOTRIBUTE SECTION: selection of a movie section and possibility to share it on most important social networks. Feature to edit and assemble cuts from different movies and share the outcome (royalties paid based on views)

• SYNCHRO-LUM: View of the movie in synch among multiple users connected from afar, with live chat and smart software allowing spoken interaction in the course of the view itself.


LUMIERE

CONTEST CROWDFUNDING

Lumière’s contests and ad-sponsored ones will be launched on a regular basis, after stipulating sponsorship agreements with the partnering brands. Crowd-founding: three subjects will be periodically selected as potential plots for movies or web-series; eventually the most funded ones are realized, in co-production with Lumière. The break-through is also represented by the opportunity for the funding users to earn, proportionally to the invested share, based on the revenues that the newly created content will generate on the portal or in movie theaters, thus generating a virtuous cycle At a later stage it is foreseen the and movie theaters partnering with Lumière.


LUMIERE

USERS RAMP-UP OVER TIME Based on pre-lauch effort, it is estimated an amount of 2500 users by the end of the first operating month. During the rest of the Launch phase (Months 2-5) it is expected a growth rate doublingh on a monthly basis. During the first 10 months of the Growth phase (Months 6-15) a 130% monthly growth rate increase is plotted. For the following eight months (Months 16-23) the user acquisition rate is expected to decrease by around 50.000 users per month, until the stabilization of the acquisition rate in around 100.000 users/month (Months 24-35) and the eventual Market saturation by Month 36

Users ramp-up over time 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 -

LAUNCH

GROWTH

MATURITY


LUMIERE Profit analysis: monthly and cumulated net profit By analyzing Lumière’s profit on a monthly basis, it is visible that the platform starts turning an increasingly positive margin as of Month 12 (fifteenth month since initial funding), with full recovery of the initial investment, calcuated in around 2 Million Euros, upon month 16 (nineteenth month since initial funding). The estimated total return of the investment, within the first 36 operating months of Lumière (39 since initial funding) is expected to approach 45.5 Million Euros. € 2,000,000 € 1,500,000 € 1,000,000 € 500,000 €-€ 500,000

Net Profit Cumulated Profit

-€ 1,000,000 -€ 1,500,000 -€ 2,000,000

Month 36

Month 35

Month 34

Month 33

Month 32

Month 31

Month 30

Month 29

Month 28

Month 27

Month 26

Month 25

Month 24

Month 23

Month 22

Month 21

Month 20

Month 19

Month 18

Month 17

Month 16

Month 15

Month 14

Month 13

Month 12

Month 11

Month 10

Month 9

Month 8

Month 7

Month 6

Month 5

Month 4

Month 3

Month 2

Month 1

Month -1

Month -2

Month -3

-€ 2,500,000


LUMIERE 1% 0%

0% 3%

0% Infrastructure

TOTAL COSTS BREAK-DOWN

Marketing

34%

Scouting, Travel & Expenses Organization Administration Copyright royalties 59% 3%

Servers Financial

AROUND 60% OF TOTAL LUMIÈRE’S COST IS MADE OF COPYRIGHT ROYALTIES, THUS CONFIRMING THE WWW APPROACH AS THE KEY FOCUS AND SUCCESS FACTOR FOR THE PLATFORM


LUMIERE

MOVIE FESTIVALS

Direct scouting and pre-view movie selection, matched with ad-hoc events on the platform by the end of each Festival followed-through by Lumière’s Team (e.g. Venice Festival week in September).

MOVIE THEATERS

PARTNERSHIPS

Lumière does not compete with movie theaters as such, but actually acts as an enabler incentivizing customers to enjoy traditional cinema, by creating a network of partner movie theaters, whereby it will be possible to: Enjoy discounts and advantages for Lumière paying subscribers Distribute Lumière’s pre-view movie selection (digital cinemas only).

SPONSORSHIPS

Establishment of sponsorship relationships with brands directly related to the entertainment and home-theatre Market (food industry, soft and energy drinks, alcohol and spirits, self-medication products (OTC), TV stations, etc.)


LUMIERE

MIRKO SENATORE

DANIELE ESPOSITO

Strategic and Operational roles in Fortune 500 Company (current employment), Management consultancy, Very advanced project management skills. mirko.senatore2012@gmail.com +32 472 850618

Several support roles in cinema and audio-visual industry, as production inspector, coordinator and director. d.esposito107@gmail.com +39 392 3536852

MARCO SABINO

LUCA AMODIO

Roles in any Communication fields, Image Director in several movies. Currently Art Director at Studio Stratego Marketing & Comunicazione. marsab@email.it +39 340 6014613

Support to several festivals, culture fostering centers and Opera direction . Multiple roles involving end-customer direct interface. luca.amodio@studio.unibo.it +39 328 8163363

Executive Chairman

Chief Operating Officer

Chief Visionary Officer

Chief Communication Officer

QUESTIONS? write at: info@lumiereproject.com


LUMIERE

IN SUMMARY… Accessibility Completeness Quality Legal Compliance Innovation Synergies Advantages for all involved parties Accessible level of investment Fast RETURN ON INVESTMENT

LUMIÈRE…

LET’S RE-INVENT CINEMA...Together !


YOUR VIRTUAL CINEMA IN A CLICK!

Lumiere - 21 Slides  
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