YOUR VIRTUAL CINEMA IN A CLICK!
LUMIERE
IL MERCATO DELL’ AUDIOVISIVO IN ITALIA THE
AUDIO VISUAL MARKET IN ITALY • 2,5 million movies are estimated to be watched on a daily basis • 250.166 cinema tickets are sold per day source: Unità di Studi congiunta DG Cinema/ANICA • 1 in 2 people declares to utilize Digital Piracy source: EU Parliament study “Content flat-rate:A solution to illegal file-sharing?”
In 2011 only, the top three digital piracy websites (rapidshare.com, megavideo.com, megaupload.com) Jointly collected more than
YOUTUBE MOVIES PHENOMENON
21 BILLION VISITS
source: EU Parliament study “Content flat-rate:A solution to illegal file-sharing?”
• “Benvenuti al sud” 62,186 views in one month • “Fantozzi” 1,965,934 views in one year • “Armageddon” 313,232 views in two months Latest update: 2013, June 18th
::ITALIAN SUBS ADDICTED:: The Italian Subtitles Community, marks
1 MILLION accesses/month
(data: 2013)
“A damage worth
2,5 Billion
Euros/year” (Aurelio De Laurentiis)
LUMIERE
Watching online movies is... fast easy enjoyable But in most cases
ILLEGAL
“Even the good become pirates in a world where the rules seem absurd”
LUMIERE
COMPETITORS Several online streaming platforms are already in place, but… …NO ONE-STOP SHOP EXIST, ABLE TO PROVIDE:
FREE ACCESS TECHINCAL QUALITY WIDE CATALOGUE AND LANGUAGE CHOICE LEGAL COMPLIANCE USER- FRIENDLINESS ANY OF THOSE HAS GOT PROS’ AND CONS’, BUT WHO OWNS ALL OF THE NEEDED FEATURES?
LUMIERE
LUMIERE
YOUR VIRTUAL CINEMA IN A CLICK!
Lumière is an online platform which enables internet users to access movies, TV series and many more audio-visual contents free of charge and completely legally, as the income required to cover costs and pay copyrighters out relies on banners and video ads before and during the content. Lumière is not a web-TV, its nature rather recalls a virtual, on-line video collection, completely legal, free of charge and allowing anyone to freely access the contents, by relying on a financially viable system.
BUT… I T W O R K ? HOW DOES
LUMIERE
LUMIERE
YOUR VIRTUAL CINEMA IN A CLICK !
LUMIERE GOES
WWW
USERS CAN WATCH CONTENTS FOR FREE
WIN !
DISTRIBUTORS AND PRODUCERS GET THE ROYALTIES OTHERWISE LOST IN PIRACY ADVERTISERS CAN ACCESS A HIGHLY TARGETED AUDIENCE
WIN !
WIN !
LUMIERE
CURRENT SYSTEM
Once the movie is released, two ways are availble to the user for online watching. The first one is through illegal ways (piracy), which implies an obvious financial loss for the producers. The alternative way is to use legal streaming websites; this choice, however, proves to be particularly expensive for the user, who has therefore very little incentive to go down that road. As a consequence, only a very little portion of the Market pursues the latter, thus missing most of the online video streaming potential
MOVIE LEGAL AND ILLEGAL VIEWS INVESTIMENTS IN NEW PRODUCTIONS CONTRAST PIRACY
DECREASED ILLEGAL VIEW
ILLEGAL PLATFORM
PRODUCTION AND RIGHTS HOLDERS
VIEWERS
NO REVENUE FOR PRODUCTIONS
LUMIERE SYSTEM LEGAL VIEW
STREAMING
ROYALTIES
REVENUES
LUMIÈRE ADS AND SUBSCRIPTIONS
MOVIE LEGAL AND ILLEGAL VIEWS INVESTIMENTS IN NEW PRODUCTIONS PIRACY
LEGAL VIEW
ILLEGAL PLATFORM
VIEWERS
CURRENT SYSTEM
NO REVENUE FOR PRODUCTIONS
PRODUCTION AND RIGHTS HOLDERS
ROYALTIES ILLEGAL VIEW
REVENUES LEGAL PLATFORM
COST OF A SINGLE MOVIE RENTING OUT OF MARKET
LUMIERE SYSTEM Lumière System manages to capture a way larger Market share, due to the advertising and the flat fees, thus fighting piracy on its own strength, i.e. the free availability of contents! This feeds a virtuos cycle generating a significant revenues, which can then be in turn shared with producers and copyright owners.
LUMIERE
ENJOY A CONTENT
HOW CAN YOU
Major competitors to beat are not legal online streaming portals, but the multitude of pirate websites which currently own the almost totality of the Market. Lumière, besides the legal compliance, leverages the free access in order succed, thus reading current audio-visual Market dynamics and anticipating future trends. But… what Lumière’s competitive advantage is?
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USER
LUMIERE STREAMING
MOVIE
Lumière pays the user experience extreme importance, by simulating a remote-like ownership of a wide catalogue of contents easily searchable of the content on his/her own hard disk.
LUMIERE
ENJOY A CONTENT
HOW CAN YOU
Lumière is a multi-functional platform, fulfilling in a unique virtual space all of the user’s audio-visual entertainment needs. Special attention is paid to Lumière’s homepage, which recalls a media player.
ACCESS
LUMIERE
ALTERNATIVES
WHICH DO YOU HAVE? Lumiere relies on the freemium approach, i.e. a blend of free and fee-based subscriptions. The login happens by either a simple sign-up or using the account of one of the major social networks. A THREE-LAYERS OFFER IS AVAILABLE TO THE USER: freeLUM, LUMore, vipLUM
freeLUM subscription • Completely free of charge • 14 hours of contents/week (up to 3 hours max per day) • Standard Definition contents. • Switch language and add subtitles feature
LUMore subscription
vipLUM subscription
All freeLUM features +
All LUMore features +
• 4,99€/month •28 hours of contents/week. • No banners or advertsing. • Preview contents. • Possibility to interrupt subscription at any time. • Standard Definition and
• 11,99€/month • Unlimited access to contents • BD or DVD menu access, so including special features, interviews and backstage. • Standard Definition, High
• Cinema card 2x1.
Definition 4K contents. • Cinema card 2X1.
LUMIERE
CONTENTS WHICH ARE AVAILABLE FOR YOU
TO ENJOY ? Lumière aims at having a main-stream offer, without leaving aside the several cinema market niches already existing. Therefore experimental, cult and art movies, but also audio-visual contents currently not being distributed through the standard channels due to the high costs, which are obviously unbearable for independent productions. Lumière contents are mainly :
FULL-LENGTH MOVIES At a later stage, and with the intent of expanding the potential audience to the possible extent, the catalogue will be complemented by:
SHORT FILMS, TV-SERIES, DOCUMENTARIES, BACKSTAGE, ARTISTIC VIDEOS, RECORDS OF STAGE SHOWS AND OPERAS
OPPORTUNITIES
LUMIERE
Lumière’s community plays a critical role in the success of the portal. By using the social area, users will be able not only to review and recommend movies, but also to build new contents starting as of the original ones. All of this in full compliance with the agreements stipulated with the copyright owners, and actually generating additional revenues for them.
• Wall showing whatever is posted by your own contacts, or other users about the contents you’re interested in. • Festival Page and Production Page • Possibility to create discussion forums and pages. • Spoiler-free or spoiler-alert marks • Feature to enable/disable Audio and Video comments on the content performed by users who are following it. • HIPERLINKS among cuts from different movies • QUOTE-LUM, sharing of quotes sourced from movies. • Video-reviews section: 1 minute video-reviews by users. • Frametribute section. • Videotribute section. • Feature to re-double movie cuts. • ANIME-LUM – creation of anime, quotes, rankings and user movie-lists • SYNCHRO-LUM.
LUMIERE
OPPORTUNITIES
• FRAMETRIBUTE SECTION: selection of a frame and possibility to edit it online by using an embedded photo-editing software (e.g.: adding writings or cutting pictures off the frame, etc.) • VIDEOTRIBUTE SECTION: selection of a movie section and possibility to share it on most important social networks. Feature to edit and assemble cuts from different movies and share the outcome (royalties paid based on views)
• SYNCHRO-LUM: View of the movie in synch among multiple users connected from afar, with live chat and smart software allowing spoken interaction in the course of the view itself.
LUMIERE
CONTEST CROWDFUNDING
Lumière’s contests and ad-sponsored ones will be launched on a regular basis, after stipulating sponsorship agreements with the partnering brands. Crowd-founding: three subjects will be periodically selected as potential plots for movies or web-series; eventually the most funded ones are realized, in co-production with Lumière. The break-through is also represented by the opportunity for the funding users to earn, proportionally to the invested share, based on the revenues that the newly created content will generate on the portal or in movie theaters, thus generating a virtuous cycle At a later stage it is foreseen the and movie theaters partnering with Lumière.
LUMIERE
USERS RAMP-UP OVER TIME Based on pre-lauch effort, it is estimated an amount of 2500 users by the end of the first operating month. During the rest of the Launch phase (Months 2-5) it is expected a growth rate doublingh on a monthly basis. During the first 10 months of the Growth phase (Months 6-15) a 130% monthly growth rate increase is plotted. For the following eight months (Months 16-23) the user acquisition rate is expected to decrease by around 50.000 users per month, until the stabilization of the acquisition rate in around 100.000 users/month (Months 24-35) and the eventual Market saturation by Month 36
Users ramp-up over time 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 -
LAUNCH
GROWTH
MATURITY
LUMIERE Profit analysis: monthly and cumulated net profit By analyzing Lumière’s profit on a monthly basis, it is visible that the platform starts turning an increasingly positive margin as of Month 12 (fifteenth month since initial funding), with full recovery of the initial investment, calcuated in around 2 Million Euros, upon month 16 (nineteenth month since initial funding). The estimated total return of the investment, within the first 36 operating months of Lumière (39 since initial funding) is expected to approach 45.5 Million Euros. € 2,000,000 € 1,500,000 € 1,000,000 € 500,000 €-€ 500,000
Net Profit Cumulated Profit
-€ 1,000,000 -€ 1,500,000 -€ 2,000,000
Month 36
Month 35
Month 34
Month 33
Month 32
Month 31
Month 30
Month 29
Month 28
Month 27
Month 26
Month 25
Month 24
Month 23
Month 22
Month 21
Month 20
Month 19
Month 18
Month 17
Month 16
Month 15
Month 14
Month 13
Month 12
Month 11
Month 10
Month 9
Month 8
Month 7
Month 6
Month 5
Month 4
Month 3
Month 2
Month 1
Month -1
Month -2
Month -3
-€ 2,500,000
LUMIERE 1% 0%
0% 3%
0% Infrastructure
TOTAL COSTS BREAK-DOWN
Marketing
34%
Scouting, Travel & Expenses Organization Administration Copyright royalties 59% 3%
Servers Financial
AROUND 60% OF TOTAL LUMIÈRE’S COST IS MADE OF COPYRIGHT ROYALTIES, THUS CONFIRMING THE WWW APPROACH AS THE KEY FOCUS AND SUCCESS FACTOR FOR THE PLATFORM
LUMIERE
MOVIE FESTIVALS
Direct scouting and pre-view movie selection, matched with ad-hoc events on the platform by the end of each Festival followed-through by Lumière’s Team (e.g. Venice Festival week in September).
MOVIE THEATERS
PARTNERSHIPS
Lumière does not compete with movie theaters as such, but actually acts as an enabler incentivizing customers to enjoy traditional cinema, by creating a network of partner movie theaters, whereby it will be possible to: Enjoy discounts and advantages for Lumière paying subscribers Distribute Lumière’s pre-view movie selection (digital cinemas only).
SPONSORSHIPS
Establishment of sponsorship relationships with brands directly related to the entertainment and home-theatre Market (food industry, soft and energy drinks, alcohol and spirits, self-medication products (OTC), TV stations, etc.)
LUMIERE
MIRKO SENATORE
DANIELE ESPOSITO
Strategic and Operational roles in Fortune 500 Company (current employment), Management consultancy, Very advanced project management skills. mirko.senatore2012@gmail.com +32 472 850618
Several support roles in cinema and audio-visual industry, as production inspector, coordinator and director. d.esposito107@gmail.com +39 392 3536852
MARCO SABINO
LUCA AMODIO
Roles in any Communication fields, Image Director in several movies. Currently Art Director at Studio Stratego Marketing & Comunicazione. marsab@email.it +39 340 6014613
Support to several festivals, culture fostering centers and Opera direction . Multiple roles involving end-customer direct interface. luca.amodio@studio.unibo.it +39 328 8163363
Executive Chairman
Chief Operating Officer
Chief Visionary Officer
Chief Communication Officer
QUESTIONS? write at: info@lumiereproject.com
LUMIERE
IN SUMMARY… Accessibility Completeness Quality Legal Compliance Innovation Synergies Advantages for all involved parties Accessible level of investment Fast RETURN ON INVESTMENT
LUMIÈRE…
LET’S RE-INVENT CINEMA...Together !
YOUR VIRTUAL CINEMA IN A CLICK!