SMARTLY CONCEPT STORES Location: Lodi Type: Ret ail Year: 2016, 2017 Studio Orsini Architects
S m a r t l y i s t h e n a me of the brand in Lodi that b o a s t s 4 c o n c e p t store in the cit y’s histo ric c e n t e r. Th e s tu d i o has always looked after the stores. Th e ch o i c e i s t o maint ain a great deal of c o n s i s t e n c y b e t ween the various stores so t h a t t h ey a r e s t r o ngly characterized. Th e e l e g a n t a n d sophisticated atmosphere is ev i d e n t a s s o o n as the store’s door passes. E a ch o f t h e ch o i c es is aimed at enhancing the g a r m e n t s t h a t a r e presented as works of art o n a t h e a t r i c a l s t a ge. Th e fr a m e i n w h i ch the store is inserted in C o r s o V i tt o r i o , a 160 0 building , offers even mo r e s o l e m n i t y t o the store.