23rd Biennial of Design: Design Relations

Page 108

Digitalizacija/Digitalisation Obdelava podatkov/Data Processing

Varni na internetu/ Safe On The Internet Oblikovanje/Design Kofein design, d. o. o., Ljubljana, Slovenija/Slovenia Soavtorja/Co-authors Rdeči Oblak in/and Studio Tibor, Ljubljana, Slovenija/ Slovenia Naročnik/Client Arnes, Ljubljana, Slovenija/Slovenia 2011

»Varni na internetu« je dolgoročni nacionalni projekt, ki obravnava varnost na internetu, namenjen pa je tako širši javnosti kot majhnim in srednjim podjetjem. Cilj je seznaniti ljudi z varno uporabo interneta, dvigniti zavest o nevarnostih interneta in ponuditi podporo žrtvam spletnih goljufij. Koncept temelji na minimalnem in funkcionalnem oblikovanju, neposredni in jedrnati vsebini ter izjemni spletni uporabnosti, s tem pa želi zagotoviti pametno in preprosto podporo po vsej državi. Oblikovanje sestoji iz logotipa, slogana, spletne strani, tiskanega oglasa, pasic, televizijskih in radijskih oglasov, varnostnega vodnika in različnih promocijskih materialov.

Safe On The Internet is a national longterm project addressing safety on the Internet, and is aimed at both the wider public and SMEs. The objective is to inform people about safe usage of the Internet, to raise awareness of threats on the Internet, and to offer support to victims of fraud. The concept is based on minimal and functional design, direct and concise content, and exceptional web usability in order to provide smart and easy support nationwide. The design consists of a logotype, slogan, website, a printed ad, banners, TV and radio ads, a safety guide and various promotional materials.


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