October 2012
Creating Buying Power • Access to credit • Income generation
Shaping Aspirations • Consumer education • Sustainable development
Communication Links • Distribution systems • Communication Links
Tailoring local solutions • Targeted product develpment • Bottom - up innovation
Increased focus on farm sector
if the companies are able to
will boost Rural income, hence
convince the rural consumers to
providing better growth
buy branded, new generation
prospects to the FMCG companies. Better infrastructure facilities will improve their supply chain. FMCG sector is also likely to benefit from the growing demand in the market. Because of the current low per capita consumption of almost all the products in the rural areas of India, FMCG companies have immense possibilities for
products, they would be able to generate higher growth in the near future. Surely, the rural income will rise in future, boosting purchasing power in the countryside. But it will test innovative approach, targeted product development, product access and robust distribution channels offered by FMCG companies. References: Google Images
growth. Hence, ©SCHOOL of INSPIRED LEADERSHIP
14 | MARKezine