GET READY FOR FRIZZ-FIGHTING SEASON…

…with Dream Coat, the #1 frizz-fighting, humidity-proofing spray! Celeb stylist go-to for smooth glass hair no matter the weather. This is the media sensation your clients are seeing everywhere! Plus, special offer on One-Minute Transformation, the best on-the spot frizz fix

Dream Coat Supernatural Spray

#1 Anti-frizz treatment waterproofs hair to stop frizz, even in the worst humidity. proofs strands, lasts for up to 3 shampoos activated spray feels like nothing is on the hair

#1 humidity-blocker for silky, glossy, glassy, frizzproof style

ONE-MINUTE TRANSFORMATION STYLING CREAM

This on-the-spot frizz fix for wherever + whenever is a viral sensation. A must-have for any frizz-prone hair, any season. dry hair moisturizes, smooths, depuffs, defrizzes day hair too!

$72.00 • #8800522

An accidental hairstylist shakes up the industry being a two business salon/ barbershop owner with a lot to share about her humble success. Sara Close, stylist and owner at Capelli in Grand Rapids, started her journey in high school when she was invited by a friend to attend an open house at a technical school for cosmetology where she had a light bulb moment. This is what she was meant to do. Six years into her career, Sara and a friend decided to venture out on their own- into the world of salon ownership. This was never Sara’s goal or ultimate desire, but the path became more clear, the more time she spent working for other people. She had outgrown other people’s way of doing things. The desire for an elevated client experience and relationship is what fueled the change. At 25 years old, Sara was a new mother and an accidental business owner.

The foundation of Capelli is the client experience from the first interaction all the way through to checkout and beyond. Weekly to monthly check-ins and hand written notes are a small but intentional and successful way of creating a relationship for first-time clients. Sara is very intentional about where her business dollars are spent; she works hard to support other local businesses as well, including a new local Prosecco company. They use the bubbles to celebrate special occasions in their clients’ lives. Opening a salon in the Eastown neighborhood of Grand Rapids has been such a privilege for the Capelli team. As members of the Eastown Business Association, as well as the Eastown Community Association, they are able to get community support to grow their business.

Shortly after Capelli opened, Sara’s actions and values were quickly noticed and she attracted a team of likeminded people. Sara takes her knowledge and passion of creating a positive client experience and transfers it to her team who she sees as clients of her business. Capelli is a business driven by values. Values help them understand who they are and where they are going. They became the foundation of decision making and salon culture. Each team member is a vital part in creating the team values. In December of 2020 (at the height of the pandemic), Sara had the opportunity to follow another dream, to open a barbershop in the same building as her salon. Sara’s son attended barber college, and through that experience a whole new side of hair care was opened up to Sara. There were gaps in the business and experience model of the barbering industry, so Sara took her 20 years of salon ownership experience and brought that to her new barbershop. She wanted this barbershop to feel inclusive.

Where you spend your money matters. That is why Capelli is a Davines Concept salon. Davines is more than just a highend quality brand; they have a strong belief on the imprint they make on the earth. Davines is easy for the Capelli team to sell because it is a B-corp, partners with Green Circle (along with Capelli), and provides full transparency as to where their products come from on their website.

ManocoBlue is proud to support Capelli, sharing the same passion for building client relationships. John Molt takes such good care of Sara, being her first phone call to provide whatever he can to help grow and support their business, such as allowing them to run sales such as buy two get two free. Bragging moment… in December of

’22, Sara’s small team of 7 sold $24k in retail in just one month. If you’re curious about how she did that, stay tuned. Sara has big things coming for salon owners later this year. She has always wished that there was a mentor that could have come alongside her as she was fumbling her way through salon ownership. Later this spring, Sara will be launching a coaching program for all of you interested in taking your business to the next level.

ADVICE: Continue to educate and invest in yourself, whether it is behind the chair or on the back end. Don’t just go to classes but actively work on implementing what you learn. Don’t be afraid to hire a business coach and create a system for everything. Make sure you own your business–have a budget and an understanding of money flow for long-term success. Bring something different to the table.

SAVE 43% REVOLVE WOMEN’S HAIR GROWTH KIT

SAVE 43% REVOLVE MEN’S HAIR GROWTH KIT

NEW! GHOST AIR DRY WHIP 5 OZ.

Just wash and go! Verb® Ghost™ Air Dry Whip is a lightweight, air-dry styling cream that defines, smoothes and adds texture to hair without any crunchiness. Powered by moringa oil, mushroom extract and a blend of vegan proteins, this whip reduces frizz and delivers shine.

INGREDIENT SPOTLIGHT

Moringa Oil: is a lightweight oil rich in fatty acids that work to smooth and help defrizz hair.

Mushroom Extract: full of antioxidants which help to nourish and keep hair looking healthy. A Blend of Vegan Proteins: helps to lock in moisture and define hair.

$10.00 #520534

SAVE 20% FEELING FINE HYDRATE & SHINE KIT

You’ve got to see it to believe it! Our best-selling Ghost™ products add extraordinary shine to your strands while you cleanse, condition and style. This trio is powered by moringa oil, a light-as-air hydrator to moisturize, detangle and minimize frizz for hair that’s shiny, smooth and never weighed down. Ideal for all hair types, especially fine textures.

INCLUDES

1 Ghost Shampoo 12 oz.

1 Ghost Conditioner 12 oz.

1 Ghost Oil 2 oz.

$24.00 Salon Value $30.00 • #520535 PREPACKED

SAVE 15% GHOST EXFOLIATING SCALP NECTAR 2 OZ.

A lightweight, nectar-like serum powered by AHAs and PHAs to gently exfoliate and help remove dead skin and product build-up for a clean, refreshed scalp. Formulated with moringa oil to hydrate and biotin to nourish, this serum is the best first step to healthier-looking hair.

INGREDIENT SPOTLIGHT

Grapefruit Extract: is rich in vitamin C AHAs and PHAs to gently exfoliate and help remove dead skin and product build-up.

Moringa Seed Oil: is rich in fatty acids and works to moisturize and smooth hair.

$8.50 Salon Value $10.00 • #520514 AUTO APPLY

SAVE 25% BUY 3 GHOST, GET 1 AIR DRY WHIP FREE!*

Our bestselling Ghost™ products fight frizz and add shine while you cleanse, condition and style.

CHOOSE 3 FROM

#520004 Ghost Oil 2 oz.

#520091 Ghost Shampoo 12 oz.

#520093 Ghost Conditioner 12 oz.

#520095 Ghost Dry Oil 5.5 oz.

#520098 Ghost Mask 6.3 oz.

#520523 Ghost Prep Heat Protectant 4 oz.

#520514 Ghost Exfoliating Scalp Nectar 2 oz.

#520020 Ghost Hairspray 7 oz.

RECEIVE FREE

#520534 Ghost Air Dry Whip 5 oz.

$30.00 Salon Value $40.00

SAVE 33% CAVIAR INDULGENT MOISTURE TRIO KIT

INCLUDES

1 Replenishing Moisture Shampoo 8.5 oz.

1 Replenishing Moisture Conditioner 8.5 oz.

1 Replenishing Moisture CC Cream 5.1 oz.

$40.00

Salon Value $59.50 • #32908262

PREPACKED

JUNE ONLY

SAVE UP TO 53% MOISTURE MUST HAVES

CHOOSE FROM

#3260515 Replenishing Moisture Shampoo 8.5

SAVE UP TO 27% MHMC RETAIL CARE DUOS

2 FOR $22.50

CHOOSE FROM

#32570344 MHMC Me Time Everyday Shampoo 8.5 oz.

#32570348 MHMC Me Time Everyday Conditioner 8.5 oz.

#32570346 MHMC More to Love Bodifying Shampoo 8.5 oz.

#32570350 MHMC More to Love Bodifying Conditioner 8.5 oz.

#32570360 MHMC New Beginnings Exfoliating Cleanser 6.7 oz.

#32682925 MHMC Begin Again Curl Cleanser 6.8 oz.

#32682935 MHMC Begin Again Curl Conditioner 6.8 oz.

$22.50 for 2

Salon Value $30.46-$32.56

USE PROMO CODE: MMHCMJ23

*DISCOUNT TAKEN ACROSS ALL ITEMS.

SAVE 25% BLONDME CARE PRODUCTS

SAVE 25% BLONDME BLUSH WASH PASTEL WASHES 8.4 OZ.

oz. (open stock, mix & match)

RECEIVE FREE

3 BLONDME Color Shades 2.01 oz. (open stock, mix & match)

$74.70

Salon Value $99.60

USE PROMO CODE: BLONDEMEMJ23

*DISCOUNT TAKEN ACROSS ALL ITEMS.

$38.93-$59.93

SAVE 40% IGORA ROYAL

& FIBRE CLINIX VIBRANCY LOCK-IT IN OFFER

PURCHASE

4 IGORA ROYAL Color Shades 2.1 oz. (open stock, mix & match)

RECEIVE FREE

#72565003 Fibre Clinix Vibrancy

Shampoo 10.1 oz.

#72565005 Fibre Clinix Vibrancy

Conditioner 8.5 oz.

$32.76

Salon Value $54.26

USE PROMO CODE: FIBREMJ23

*DISCOUNT TAKEN ACROSS ALL ITEMS.

SAVE 23% WATERCOLORS CLASSIC & INTENSE SHAMPOO 8.5 OZ.

WATERCOLORS Shampoos Have been developed with technology using a new approach to provide the most intense deposit of direct dye in a shampoo. Intense color + amazing condition is achieved by using complexed direct dyes delivered by cationic conditioners from natural renewable sources. This allows WATERCOLORS shampoo to live in the 5.3 - 5.8 pH range, accomplishing a deep deposit without a harsh drying effect. WATERCOLORS shampoo is the solution to direct dye customers’ two main objections... Fading and commitment. So, you can change your color all summer!

WATERCOLORS shampoos prevents color fading and keeps color intense with weekly use at home.

CHOOSE FROM

#2800012 Wet Sand

#2800013 Violet Washe

#2800015 Golden Mist

#2800016 Mocha Drench

#2800017 Wet Brick

#2800018 Molten Bronze

#2800019 Liquid Copper

#2800020 Fluid Fire

#2800021 Crimson Splash

#2800022 Warm Spice

#2800023 Hazelnut

#2800024 Cocoa

#2800025 Black Coffee

#2800026 Clear Color Extending

$11.00 ea

#2800027 Intense Metallic Steel

#2800028 Intense Metallic Bronze

#2800029 Intense Metallic Copper

#2800030 Intense Metallic Gold

#2800031 Intense Metallic Rose Gold

#2800032 Intense Metallic Silver

#2800034 Intense Teal

#2800035 Intense Pink

#2800036 Intense Red

#2800037 Intense Green

#2800038 Intense Blue

#2800039 Intense Purple

#2800040 Intense Turquoise

#2800041 Intense Lilac

#2800042 Intense Peach

Salon Value $14.44

EXPERTISE // INNOVATION // DESIGN

Hairdressing shears are our business—we produce up to 3,000 of them every day. They form the basis of a range of Jaguar products that have shaped the industry. Our years of experience, continuous development of knowledge and skills, and use of state-of-the-art production facilities let us craft hairdressing tools that meet the market’s most ambitious requirements. This is a challenge we have successfully faced since 1932 at our head office in Solingen, Germany and for our customers in over 80 countries worldwide. Our elegance, clarity, and quality have kept customers coming back for our cutting and professional styling tools for decades.