READY, STEADY, HAIRAPY

TWO SOULS, ONE PASSION: BEAUTY

The story of Alter Ego Italy is the story of a family, a passion, and an all-Italian mission made up of love for details, important raw materials, and high-quality standards since 1988.

In Alter Ego Italy we bring together two important choices for the professional salon: effectiveness and kindness, performance and sustainability. A vision that meets the needs of the contemporary adult woman, who wants to be beautiful and sophisticated, but at the same time feels the urgency of a greener life. We are moving in an increasingly sustainable research direction, where the aspiration to beauty becomes inseparable from attention to the environment and people. This is why we develop highperforming products and technologies to enhance our beauty, but at the same time be kind with the environment and human beings.

FOR US, BEAUTY MEANS:

Effectiveness of the products. Our products are designed one by one to offer flawless results, respecting the hair and skin.

Beware of trends. Constant research and study of international trends are the key principles that inspire the Alter Ego Italy Collections every year.

Creativity. We help our hairdressers to add their precious creative contribution in every work they perform, offering highperformance and innovative products, able to achieve excellent results by supporting everyone’s creative style. Personality. Our fashion proposals and the range of Alter Ego Italy colors collect a wide range of possibilities, to allow every woman to recognize herself and get in touch with her best part.

FOR US, KINDNESS MEANS

Create products that respect the environment. For all our treatment products, we are looking for technologies that reduce the consumption of water during rinsing. All our packages are made of recycled plastic and FSC certified paper. Be kind to your scalp and hair. Our products are effective without being aggressive. They do not contain sulphates, parabens, petrolatum and are all nickel, chromium, cobalt and dermatologically tested.

Use more natural-ingredients. Our treatment lines contain high percentages of naturalness thanks to the constant search for functional active ingredients and new ingredients of natural origin.

SAVE 44% SHE WONDER KIT

INCLUDES

1 Restorative Shampoo

1 Instant Shaping Mask

1 Shine Oil Elixir

RECEIVE FREE

2 She Wonder Hand Cream 2.53 oz.

2 She Wonder Hand Mask .63 oz.

1 She Wonder Leaflet

$44.29

Salon Value $79.26 • Bundle: #23054

SAVE 39%

Color Transformer Promo

PURCHASE

2 Technofruit Color pH Transformer 4.22 oz.

RECEIVE FREE

1 Technofruit Color Transformer Brochure

1 Technofruit Color Treatment Color Chart

$58.00

Salon Value $95.50 • Bundle: #23055

SAVE 34%

Fast 10 Color Promo

PURCHASE

6 Fast Color 10 Shades (your choice)

RECEIVE FREE

1 Curls Amplifier 5.07 oz.

1 Love Me Curl 8.45 oz.

$57.90

Salon Value $87.65 • Bundle: #23051