3 minute read

THE POWER OF WOW with Chris Appleton

Next Article
2023 EDUCATION

2023 EDUCATION

The Power of Wow is a concept that revolves around creating a profound and lasting impression on people through experiences, products, or services. It emphasizes the ability to evoke a strong emotional response and generate a sense of awe or wonder. The concept suggests that by going above and beyond expectations, individuals or businesses can leave a lasting impact on their audience or customers. Maly’s @ ManocoBlue and ColorWow partnered with Chris Appleton to do just that.

Chris Appleton is a highlyacclaimed celebrity hairstylist known for his transformative work and innovative approach to hairstyling. He has gained widespread recognition and a strong following in the beauty industry due to his ability to create stunning and trendsetting looks.

Appleton has worked with numerous A-list celebrities, including Kim Kardashian, Jennifer

Lopez, Ariana Grande, and Katy Perry. His expertise lies in crafting glamorous hairstyles that capture attention and redefine beauty standards. With his talent and creativity, he has become a trusted authority in the world of hairstyling.

Appleton is known for his versatility and ability to adapt to different hair types and textures. He has a keen eye for fashion trends and often collaborates with designers and photographers to create visually striking hair looks that complement high-fashion editorials and red-carpet appearances.

The Power of Wow event was held at the Agora Theatre located in

Cleveland, OH. It has a rich history and has been a cornerstone of the city’s music scene since its establishment in the 1970s, hosting numerous legendary acts and contributing to Cleveland’s vibrant music culture. The event began with hairstylists lining the block, excitedly waiting for the doors to open. The house was packed with nearly 400 stylists buzzing with energy and ready to take it all in.

Appleton put on a fantastic show telling stories from his beginnings in England, deciding to be a hairstylist, and leaving everything behind to take a chance moving to L.A. It took him four months to get his first gig. He spoke about the pressure of being successful to continue following his dream in L.A. At the time, he was surprised that J.Lo knew who he was and had been following him on Instagram.

He demoed several of his most famous looks, including his tight snatched Ariana Grande’s ponytail using ColowWow’s Cult-Favorite Hair Spray, Kim Kardashian’s Glass Hair using Dream Coat, and his voluminous J. Lo’s Super Bowl look using Style on Steroids. We will feature these looks, how-to’s, and tips and tricks in more detail on Maly’s @ManocoBlue’s blog. He shared what it is like to work on the Red Carpet, Fashion Week, the Met Gala, and for his celebrity clients. To him, they are regular people, and he has one goal: to make them feel beautiful and create a fantastic look that they are happy with. He spoke about always trying to improve what he does. How he stays inspired by trying to keep it simple but constantly taking that look to the next level. For example, Kim has straight, long hair. He worked on taking this simple look to the next level, and that is where glass hair came from. He wanted to create extreme shine and smoothness to make that look stand out.

Appleton said that his most nerveracking event is the Met Gala because the hair is photographed from 360 degrees. So he has to make sure it looks good from every angle. He was genuine about the anxiety hair stylists feel about their work and others commenting on their posted pictures. He had had many times when he wasn’t sure his work was good enough, only to have everyone love it afterward. His advice is to be flexible. If your client is not into our idea, be open to changing your plan. In the end, you will both be happier with the outcome.

Appleton lifted one lucky lady onto the stage from the floor, much to our surprise, to have her highlights touched up with his favorite Root Cover-Up. He was spontaneous, throwing hair products into the crowd, and down-to-earth admitting his struggles and stresses. The whole event felt like chatting with your bestie while you learned some jaw-dropping looks, styling secrets, and stories about the behind-the-scenes of his most famous looks.

In summary, the Power of Wow emphasizes the importance of creating extraordinary experiences that leave a lasting impression. At the same time, Chris Appleton is a renowned hairstylist known for his transformative work and trendsetting hairstyles. Both concepts represent the pursuit of excellence and the ability to inspire and captivate audiences in their respective domains. We hope you were inspired and WOWed!

20% SELECT PRODUCTS

SAVE 25% SELECT PRODUCTS

Tote Bag Offer

Select Products

INTRODUCING THE REFRESHED NEW LOOK AWAPUHI WILD GINGER!

New Look, New Category, Same Incredible Performance. Our bestsellers + the perfect complement to the in-salon Keratriplex® Treatment

NEW! STYLE

COMING IN AUGUST

KERATRIPLEX TREATMENT

(Box of 10) 0.33 oz.

Instantly transform hair with deep hydration, supreme softness glass-like shine.

A sleek, streamlined product offering options for every hair type and style.

Proven to reduce breakage by 80% with isolated proteins that are virtually identical to the keratin found in human hair.

This article is from: