BUSINESS BUILDER
Creating an Inclusive Space What do diversity and inclusion look like in our industry? We sat down with Katrina from Creme Brulée, and we got to dive into some interesting conversations about her goals for creating an inclusive space. Creating inclusivity in our industry is up to those who are a part of the industry. Katrina is passionate about creating a luxury salon where people from all backgrounds, races, and religions would feel comfortable. We are here to share a few tips on how you can enhance the inclusivity in your own space:
GET IN THE ROOM
Be willing to enter uncomfortable spaces to get to know people who are different from you. Understand what the people in your area are looking for in a great salon. Choose a staff that is educated in multiple hair types or who are willing and ready to learn.
BRAND YOURSELF
Share finished hair of all types on your social media. Include androgynous cuts to natural hair to long extensions. If you hope to entice a diverse background to your space, you must show that you can give them a great experience. Once people are in your salon, think about how you can create a welcoming environment; this could include the music you play or the way your waiting areas are set up.
PICK THE PRODUCTS
Choose a brand that is suitable for all (or most) hair types. This way, you are giving everyone the same high-end experience, and you know that you have something for everyone.
Creating a space where all feel welcome is one of the best ways to break down the segregation that we often see in the salon experience. TURNING HEADS SINCE 1967
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january • february 2022
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