Commercial Corner: Gregory Kraut, co-founder and CEO of KPG Funds

Jonathan Brody

Jonathan Brody President, National Investment Sales Division, Rosewood Realty Group

Jonathan Brody is president of the Rosewood Realty Group’s National Investment Sales Division, launched in early 2020 to focus on the sale of off-market properties outside the New York metro area. Since then, Brody has turned the once New York-centric brokerage firm into a major player on the national multifamily scene. The 29-year-old Brody has personally closed over $1.2 billion in off-market deals using his strong work ethic, knowledge and deep relationships in the industry to get results.

Outside New York City, Brody and his team have more than tripled total national sales from inception with $400 million in 2020 to $1.45 billion in 2021 in states that include Georgia, Texas, Florida, North Carolina, South Carolina, Kentucky, Tennessee, Alabama and more. For 2022, the national sales are expected to total around $2 billion.

One of Brody’s notable national transactions in 2021 include the $230 million sale of a 1,246-unit multifamily portfolio in southeast Louisville, Kentucky. Rosewood represented both the buyer, Stoneweg U.S., a St. Petersburg, Florida-based developer, and the seller, Lifestyles Communities, a Columbus, Ohio-based developer.

Before joining Rosewood eight years ago, Brody worked for a real estate management company where he managed properties for private equity firms and hedge funds. When he is not busy closing deals, Brody, who lives in Queens with his wife and children, volunteers as an EMT for the local community.

How long have you been in the real estate industry?

Ten years. Before joining Rosewood eight years ago, I worked in real estate management for two years.

What made you get into real estate?

I have always had a passion for real estate. I find it to be a win-win for all. You get the opportunity to supply good quality living for tenants and at the same time earn a return for your investors.

What is your hottest deal so far?

It’s really hard to say what my hottest deal was. The largest deal I ever did was a $230 million deal consisting of two properties in Kentucky. However, I once did a deal with AvalonBay Communities and my most challenging deal was done with Goldman Sachs. Now, that was a tough one.

What pushes you to the next level?

My family. Every day when I get to work, I take a minute and look at my family pictures next to my desk. They are the reason I work so hard. I want them to have the best possible life I can give them.

What is your secret weapon for sealing a deal?

That is certainly something I can’t reveal. Every broker is unique. I believe I have a formula and it seems to be working.

What advice do you have for someone starting out in real estate?

Persistence is the key. Call, email, text and never give up!