Stay Zone Trivandrum

WEBSITE AUDIT REPORT(https://www.stayzonetrivandrum.in/)

.

1 Domain Statistics of Website

A

Domain Age

2 Years 8 Month 29 Days

B

Alexa Rank

5993817

C

Moz Rank

3

D

DA

13

E

PA

26

Analysis

As per the analysis above regarding the domain statistics, we have noticed that website having 2 years 8 months and 29 Days age. Alexa rank is 5993817 Domain Authority 13, Page Authority 26 Rest other stats like Moz rank of website is 3. Overall Domain visibility stats are poor at this time.

Recommendation As stated above, we need to do quality off-page optimization for its better Alexa ranking and page rank which in return will also improve its trust flow. We will do link building by creating theme-based links to high quality websites and quality backlinks which will come up with more improved results in its domain statistics and that helps to make strong identity of website in Search Engine.

2. Crawl Statistics of Website __Index

Google

157Indexed Pages

__Index

Yahoo

73 Indexed Pages

__index

Bing

73 Indexed Pages

Analysis

Website having 157 indexed pages on Google. 73 indexed pages on Bing and Yahoo. We will make quality links to index more pages for our website.

Recommendation As per regarding the Indexability concern of website, it has come up with 31 Indexed pages and on Google which indicate not sign for getting leads, traffic. I will work to make website Indexability count better on other search engines too.

3. Crawl Availability of Website

__

Server Errors

NA

__

DNS Errors

NA

__

Not Found Errors

NA

Analysis

We need Google Webmaster and Google Analytic access to check these errors, We will check these errors ones your website is verified is with webmaster and analytic. Please share Google analytic access on “nkpandir106@gmail.com”.

4. Accessibility of Website __ Presence of Robots.txt file

Present

__

HTTPS

Present

__

XML Sitemap

Present

__

Site Architecture

Good

__

Site Load Speed

Not Good

Analysis

Robots.txt, XML Sitemap is present and Https status code is present in our website. Loading speed within 10.5 Second which is not good.

Recommendation Our site load speed is less than 5 seconds so we can not need to do any work on load speed of our website

5. Indexability of Website

__

Indexed pages

187

__

Page Searches

Found

__

Brand Searches

Found

__

Search Engine Penalties

__

Cache

Need webmaster access Found

Analysis

As per regarding the Indexability concern of website, It has come up with 187 Indexed pages and Need to check Google penalties from Webmaster too. There cache found, need to fetch website in Google webmaster tool.

Recommendation I will work on pages to improve the Google Index Status. The tasks come under : Targeting the all required pages of website. New pages optimization, Content optimization. Next for Brand Reputation we will focus and work on strategy to make the recognized brand on Internet, regarding cache I will fetch website on Google webmaster tool.

6.On-Page Ranking Factors On-Page factors are the aspects of a given web page that influence search engine ranking. There are several on-page factors which we will optimize here to know the current on-page status of the website that affect search engine rankings. These includes :-

S.NO

Parameters

Status

1

Content Overview

2

URL Structure

Good

3

URL Based Duplicate Content

Found

4

Meta Title Tags

Not Found

5

Meta Description Tags

Found

6

Image Names and Alt Tags

Found

7

Google Search Console

Not Found

8

Google Analytics

Not Found

9

Image Favicon

Not Found

Not Good

Content Overview One of the most important aspects of a website is web content and it is the one of the reason that people visit your website. Not only for people, is web content also extremely important for search engines as well. Good web content should contain the keywords you wish to target so that it makes it easy for search engines to index your page and should contain all the required information that visitors might need.

Analysis

This section analyses how well you’ve identified and targeted the keywords that people use to find your website. While the site does an excellent job of targeting brand terms, and individual posts rank well for their page topics.

As per the content analysis yes website optimized with quality content that helping crawler and user to visit the website.

Recommendation No duplicate content found, that’s great. Need to keep updating the website with fresh content on time to time. It is good for better crawling and indexing point of view.

URL Structure A site’s URL structure is extremely important to both users and search engines. Poor URL structure can hurt rankings, prevent pages from being indexed and lower your click-through-rate (CTR). 

It is extremely important that URLs be readable, user friendly, and that they contain the keyword of the page. Always separate keywords with dashes, not underscores.



URLs should also be relatively short, with 100 characters in length being the current SEO best practice. While longer URLs aren't necessarily bad, the shorter the URL the less likely that URL is to truncate in search results and the more likely it is to have a positive impact on SERP clickthrough- rates.

Analysis URLs are often responsible for the majority of duplicate content on a website because every URL represents a unique entry point into the site. If two distinct URLs point to the same page (without the use of redirection), search engines believe two distinct pages exist. Our website is working good with single Url.

Recommendation No Need to do anything. Our website URL is SEO friendly.

Meta Titles After the URL, the second most important place on a page to have the keyword is the Title tag. The Title tag is the first description of the page that search engine users will read, and it is extremely important to both users and search engines that it contain the keyword they are searching for. This will not only help to improve rankings, but can significantly improve your click-through-rate as well.

A proper Title tag will: • Be 15-65 characters in length (50-65 is ideal).

• Be unique to that page “don’t use the same title tag on multiple pages.

• Use the keyword of that page twice if space permits "once at the start, followed by separator such as a colon, hyphen, or pipe, and then once again in a call to action!. If the character limit prevents the use of the keyword twice, use it once in a good call to action, with the keyword as close to the beginning of the Title tag as possible.

Analysis Meta Tags found.

Recommendation I will change meta Title as per our Targeted keywords.

Meta Descriptions While Meta description tags are not a factor in the ranking algorithm, They are used as the description searchers will see in the search engine results. Having the keyword used properly in the Meta description tags can increase the likelihood that users will click on the link to the page if the keyword usage matches their search query.

Meta descriptions should adhere to the following guidelines: • Be unique and relevant to that page.

• Be written as descriptive ad text, with a call to action.

• No more than 320 characters in length including spaces and punctuation.

• Contain 1-2 complete sentences with correct punctuation, and no more than 5 commas.

• Use the keyword once per sentence, as close to the start of each sentence as possible.

Analysis We can add more keywords as per targeted pages & keywords.

Recommendation Need to add more keywords in Meta descriptions, it will help the website to rank better on Google or other platforms.

Image Names & Alt Tags

For the benefit of search engines, code compliance, and visually impaired users, every image MUST have an ALT tag. The ALT tag should accurately describe the image, and should contain a keyword but only if the keyword is relevant to the image as well.

Analysis Alt Tag is present in the site.

Recommendation We Have to update the alt tags on the website.

Google Web-Master Verification Code Webmaster code on your site will ensure that you are running a healthy website with the utmost efficiency.

Basic Benefits: ● Access to search statistics on Google ● Latest data regarding incoming links and internal links ● Sends notification if your site has any crawl errors (misdirecting) and/or malware (spam, viruses, etc) ● Shows you keywords you are targeting and how effective they are ● Insights into crawling and indexing activity on the site

Google Analytic Script

Google Analytics can be a valuable tool for monitoring and tracking the efficiency of your online campaigns and get the best results in your marketing efforts.

Analysis & Recommendations Found

Image Favicon

The favicon.ico file is a little picture e.g. with a logo of a company which is placed just before the Internet URL in your web browser.

Analysis Image Favicon icon is not present in website.

Recommendations Set the favicon icon in the website

7.Off-Page Ranking Factors

S.NO

Parameters

Status

A

Backlink Profile

B

Alexa Traffic

6558722

D

Domain Moz Rank

1.2

E

Indexed Pages

31

F

Website Grade

67

7.00

Analysis As I have analyzed currently our website Alexa traffic is 6558722. Need to create quality back-links for website increase website quality.

Recommendations

For improvement of website We will do theme based Off Page Tasks that will improve the traffic of your website and Quality off-page work will increase the more site linking of website.

8. Mobile Responsive Website There is NO doubt that Responsive Web Design is very important for today’s web design point of view.

Smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites.

Smartphone’s and tablets have changed the approach toward design and user experience. With the explosion of mobile device usage in recent years it is imperative that businesses develop a mobile strategy that is in line with business priorities. If your website has not been optimized for an audience on-the-go with a smaller screen i.e. Smartphone, Android and tablets, you are missing out on a huge opportunity to drive physical traffic to your business

Analysis

As per analysis, our website is mobile responsive website.

Recommendations No need to change anything.

Conclusion

Overall, we found that the SEO situation on https://shawandshawdesign.com/ is good, we need to work some major ON-Page factors i.e. Meta tags, Alt Tags etc, and also need to create quality backlinks for our website.

That said, there is still room for improvement. By working to fix the issues identified in this audit, we’ll surely be able to achieve more accurate or desired ranking results for our website.