SV.COllection 2022

2022

Certified grown MPS-A, MPS-Q, MPS-SQ, MPS-GRASP, MPS-Gap & ETI.

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SV.COLLECTION 2022 Chrysanthemum Classic............................................................................... 8 Chrysanthemum Special ............................................................................ 10 Chrysanthemum Suntaste ......................................................................... 12 Chrysanthemum Double ............................................................................ 14 Chrysanthemum Carnaval ......................................................................... 16 Kalanchoë Special ...................................................................................... 20 Kalanchoë ..................................................................................................... 22 Kalanchoë Tricolori ..................................................................................... 23 Kalanchoë Favorita........................................................................................24 Celosia.............................................................................................................26 Lisi Lova...........................................................................................................28 Primula............................................................................................................ 30 Easter...............................................................................................................34 Lovely products.............................................................................................36 Outdoor ......................................................................................................... 38 Autumn........................................................................................................... 40 Christmas....................................................................................................... 46 Poinsettia mini .............................................................................................. 50 Poinsettia winter rose ..................................................................................54 Poinsettia midi ...............................................................................................58 Poinsettia SV.Cadeau ...................................................................................62 Kalanchoë Double ....................................................................................... 64 Kalanchoë Favorita ...................................................................................... 66

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Make the world a happy place

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CELOSIA Page 26

CELOSIA TASTY TWIST Page 26

LISI LOVA ‘JULIETTA’ Page 28

CHRYSANTHEMUM SUNTASTE Page 12

CHRYSANTHEMUM SPECIAL BELMOND Page 11

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We encourage ourselves to score as high as possible for the sustainability certification by MPS, for which we are periodically tested. This keeps us permanently alert to doing our very best and gaining the highest score for sustainability.

Together we are working towards a sustainable world, in which people, planet and profit are balanced.

SV.CO is good for people and planet

We use and recirculate 100% of the rainwater that falls on our greenhouses. This leads to annual savings equivalent to the tap water consumption of 5.095 households.

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We increasingly offer sustainable alternatives to our plastic sleeves.

Examples are our well-known SV.Box and more and more paper sleeves.

We are constantly reducing the peat content in potting soil.

Meanwhile, 50% consists of clay, perlite and coconut. We only use R.P.P. certified peat which is 100% responsibly extracted.

Making the world more sustainable

In the handling areas we generate 197 MWh of energy annually using solar panels.

This is equivalent to providing at least 54 (3 person) households with energy annually.

Our pot chrysanthemums are among the top 10 air-purifying houseplants. This has been scientifically examined by NASA. Chrysanthemums not only brighten up any room, they also filter the air and add oxygen!

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8 weeks of flowering Would you like to enjoy your Chrysanthemums longer? Then you should remove flowers as they fade.

In this way, new flowers can get more sunlight and the plant can flower up to eight weeks!

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A strong and beautiful product of our trusted basic menu

AVAILABLE Week 1-44 DC 8 x 5 x 18 (418) VBN 7384 Art. code C9CL100 EAN 871 719 105 91 69

cm

Classic mix 9cm cm

20-23

9

AVAILABLE Week 1-52 DC 7 x 5 x 10 (490) VBN 7384 Art. code C12CL100 EAN 871 719 100 45 41

cm

Classic mix 12cm cm

25-28

12

AVAILABLE Week 10-44 DC 6 x 17 x 1 (999) VBN 7384 Art. code C23CL100 EAN 871 719 100 45 65

cm

Classic mix 23cm cm

26-29

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All ‘Classics’ are also available in the SV.COloursleeve

Art. code EAN

C9CL100 871 881 984 13 95

Art. code EAN

C12CO100 871 881 984 00 15

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Art. code EAN

C23CO100 871 881 984 01 21

C H RYSANT H E MU M

Chrysanthemum Classic

Love, care and attention

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Two-toned flowers, special flowers with special names

AVAILABLE Week 1-44 DC 7 x 5 x 10 (490) VBN 103230 Art. code C12SP100 EAN 871 362 621 25 74

cm

Special mix 12cm 25-28

cm

12

AVAILABLE Week 18-43 DC 7 x 5 x 10 (490) VBN 126127 Art. code C12EX102 EAN 871 881 984 00 15

cm

Belmond 12cm 25-28

cm

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All our ‘Specials’ are also available by variety

Artistic Armin C12SP102

HoiHoi

C12SP105

Rosy

C12SP104

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Ciao

C12SP101

Ciao Rebel C12SP103

C H RYSANT H E MU M

Chrysanthemum Special

Chrysanthemum Suntaste

A completely new flower type and even stronger Chrysanthemum genetics

AVAILABLE Week 10-43 DC 7 x 5 x 10 (490) VBN 125737 Art. code C12ST100 EAN 871 881 984 03 74

cm

Suntaste mix 12cm 25-28

cm

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AVAILABLE Week 10-43 DC 7 x 5 x 10 (490) VBN 125736 Art. code C12ST101 EAN 871 881 984 03 74

cm

Suntaste Yellow 12cm 25-28

cm

12

AVAILABLE Week 10-43 DC 7 x 5 x 10 (490) VBN 125736 Art. code C12ST101 EAN 871 881 984 03 74

cm

Suntaste Peach 25-28

cm

12

AVAILABLE Week 10-43 DC 7 x 5 x 10 (490) VBN 125734 Art. code C12ST103 EAN 871 881 984 03 74

12

cm

Suntaste Pink 25-28

cm

12

C H RYSANT H E MU M

• Lasts 14 days longer than average Chrysanthemum • More than 90% of the flower buds come into bloom • At least 4% less waste at current sales points, not only unique but also sustainable!

Would you like to receive the test reports? We are happy to send them to you!

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Chrysanthemum Double Always with open flowers, so it blooms for as long as possible

AVAILABLE Week 1-52 DC 7 x 5 x 10 (490) VBN 106462 Art. code C12D0100 EAN 871 362 621 29 01

cm

Double mix 12cm cm

25-28

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All our ‘Doubles’ are also available by variety

Light Pink

Purple

C12DO106

Yellow

C12DO102

C12DO101

Pink

C12DO103

White

C12DO104

SV.COloursleeve

Art. code EAN

14

C12DC0100 871 881 984 00 15

Good for people and the planet

Flowers for 8 weeks

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C H RYSANT H E MU M

Certified grown

Chrysanthemum Carnaval Different colours per pot!

AVAILABLE Week 1-52 DC 7 x 5 x 10 (490) VBN 8431 Art. code C12CA100 EAN 871 362 621 25 74

cm

Carnaval 12cm 25-28

cm

12

AVAILABLE Week 1-43 DC 6 x 17 x 1 (999) VBN 8431 Art. code C23CA100 EAN 871 362 621 33 28

cm

Carnaval 23cm 26-29

cm

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AVAILABLE Week 18-32 DC 7 x 5 x 10 (490) VBN 116260 Art. code C12CA101 EAN 871 362 621 25 74

cm

Carnaval Sweet Melange 12cm 25-28

cm

12

AVAILABLE Week 32-43 DC 76x 17 x 1 (999) VBN 116260 Art. code C23CA125 EAN 871 881 984 01 21

16

cm

Carnaval Sweet Melange 23cm 26-29

cm

23

C H RYSANT H E MU M

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SV.BOX Lift up and pull to open

Reduce plastic waste!

• 100% Recyclable packaging • No plastic tray and sleeve • Suitable for all 12cm Chrysanthemums and Celosia’s • Great transport protection

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We are replacing more and more plastic packaging by more sustainable alternatives.

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C H RYSANT H E MU M

Paper Sleeves

Certified grown

Good for people and the planet

Easy care 20

One of the most famous flowering succulents with easy care

AVAILABLE Week 1-52 DC 8 x 6 x 12 (212) VBN 112361 Art. code K9SP100 EAN 871 362 623 32 03

cm

Special mix 9cm 17-20

cm

9

All our ‘Specials’ are also available by variety

Alano

Penelope

K9SP103

Purple White K9SP105

K9SP111

Bicolor Orange

Dark Pink

K9SP102

K9SP109

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K AL ANC H O Ê

Kalanchoë Special

Kalanchoë

One of the most famous flowering succulents with easy care

Single mix 23cm cm

AVAILABLE Week 1-52 DC 6 x 14 x 1 VBN 9787 Art. code K23SCO100 EAN 871 881 984 00 22

cm

26-30

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AVAILABLE Week 1-52 DC 8 x 6 x 12 (212) VBN 24780 Art. code K9DO100 EAN 871 362 620 26 12

cm

Double mix 9cm 17-21

cm

9

AVAILABLE Week 1-52 DC 6 x 14 x 1 VBN 26912 Art. code K23DCO100 EAN 871 881 984 00 22

22

cm

Double mix 23cm

26-30

cm

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Available all year round

AVAILABLE Week 1-52 DC 8 x 5 x 8 (458) VBN 110720 Art. code K12CA100 EAN 871 881 984 02 82

cm

Tricolori 12cm 24-27

cm

12

The purple cutting is replaced by a white one, for more contrast!

AVAILABLE Week 1-52 DC 6 x 1 x 14 (999) VBN 110720 Art. code K23CA100 EAN 871 881 984 00 91

cm

Cinqolori 23cm 25-28

cm

23

23

K AL ANC H O Ê

Kalanchoë Tricolori

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AVAILABLE Week 1-52 DC 8 x 5 x 10 (812) VBN 11082 Art. code LAMIAMIX6KL EAN 871 362 605 70 14

cm

Favorita mix 10,5cm 23-25

cm

10,5

AVAILABLE Week 1 - 52 DC 8 x 5 x 10 (812) VBN 114637 Art. code K10DO100ST1 EAN 871 881 984 03 29

cm

Favorita Double Deluxe mix 10,5cm 23-25

cm

10,5

AVAILABLE Week 25-36 DC 8 x 5 x 10 (818) VBN 9244 Art. code Patiodiverse

cm

Favorita Patio 10,5cm 23-25

cm

10,5

Colour per tray

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K AL ANC H O Ê

Kalanchoë Favorita

Celosia

This colourful tropical plant is ideal for indoors and outdoors.

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Velvety coils that feel wonderfully soft

AVAILABLE Week 15-35 DC 6 x 5 x 10 (490) VBN 123003 Art. code C12CEL100 EAN 871 881 984 0398

cm

Celosia purple 12cm 29-33

cm

12

AVAILABLE Week 15-35 DC 6 x 5 x 10 (490) VBN 115892 Art. code C12CELTT100 EAN 871 881 984 0381

cm

Celosia Tasty Twist 12cm 29-33

cm

12

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C E LO SI A, L I SI LOVA, P R I MU L A

Celosia

Lisi Lova ‘Julietta’ This double-flowered Lisi Lova is a very bushy plant with the look of a bouquet of flowers!

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A trendy, retail-ready product, including an aquapad

AVAILABLE Week 13-34 DC 7 x 6 x 12 (212) VBN 113712 Art. code L9LO100 EAN 871 881 984 11 11

cm

Lisi Lova 9cm 18-21

cm

9

AVAILABLE Week 13-34 DC 7 x 5 x 8 (458) VBN 113712 Art. code L12LO100 EAN 871 881 984 11 04

cm

Lisi Lova 12cm 22-27

cm

12

We care for quality

Lisi Lova standard with Aqua-pad.

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C E LO SI A, L I SI LOVA, P R I MU L A

Lisi Lova ‘Julietta’

Primula Obconica ‘Touch Me+’ An ideal treat for those who can use some extra atmosphere at home

AVAILABLE Week 50-9 DC 8 x 6 x 12 (212) VBN 17599 Art. code P9OB100 EAN 871 362 621 241 41

cm

Primula Obconica 9cm 21-26

cm

9

AVAILABLE Week 50-9 DC 7 x 5 x 8 (458) VBN 17599 Art. code P12OB100 EAN 871 362 621 25 74

cm

Primula Obconica 12cm 28-33

Also available in SV.COloursleeve Art. code EAN

P9CO100 871 881 984 13 95

Art. code EAN

P12CO100 871 881 984 00 15

And available in ‘linge pot’ Art. code P12OB100LINGE

Make an even more colourful gift of the Primula with our ‘linge pot’.

30

cm

12

C E LO SI A, L I SI LOVA, P R I MU L A

Primula The plants love to be in filtered or diffused sunlight. Is the plant fisinished blooming? Move them to your garden or balcony, in order to have beautiful flowers again in the spring. Outside, the plant prefers a spot in partial shade.

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Inspire at a higher level

Create a wow-effect for your customers!

With the latest digital technologies, we can visualise a shop shelf,

garden centre table or mix trolley so you can boost your offer.

Scan to see how it works!

C E L E BR AT E : E AST E R , LOVE LY, O U T D O O R , AU TUMN, CHRISTMAS

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AVAILABLE Week 10-13 DC 7 x 5 x 10 (490) VBN 103230 Art. code 12PAASMIX EAN 871 881 984 00 15

cm

Chrysanthemum Easter mix 12cm 25-28

cm

12

AVAILABLE Week 10-13 DC 7 x 6 x 6 (225) VBN 103230 Art. code PAASMIXKR EAN 871 881 984 00 60

cm

Chrysanthemum Easter mix 12cm paper sleeve 25-28

cm

12

AVAILABLE Week 10-13 DC 8 x 6 x 12 (212) VBN 24779 Art. code 9KALPAAS EAN 871 881 984 10 36

cm

Kalanchoë Easter mix 9cm 17-20

cm

9

AVAILABLE Week 10-13 DC 6 x 5 x 2 (402) VBN 114907 Art. code K23DO101YC EAN 871 881 984 01 52

cm

Kalanchoë Easter SV.Cadeau 23cm 25-28

cm

23

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C E L E BR AT E : E AST E R , LOVE LY, O U T D O O R , AU TUMN, CHRISTMAS

Easter

Lovely products

Loving gifts for the people you care about

AVAILABLE Week 15-22 DC 7 x 5 x 10 (490) VBN 103230 Art. code PINKMIX EAN 871 881 984 00 15

cm

Chrysanthemum Pink mix 12cm 25-28

cm

12

AVAILABLE Week 15-22 DC 7 x 6 x 6 (225) VBN 103230 Art. code PINKMIXKR EAN 871 881 984 00 60

cm

Chrysanthemum Pink mix 12cm paper sleeve 25-28

cm

12

AVAILABLE Week 15-22 DC 8 x 6 x 12 (212) VBN 24779 Art. code 9KALPINKMIX EAN 871 881 984 10 36

cm

Kalanchoë Pink mix 9cm 17-20

cm

9

AVAILABLE Week 15-22 DC 7 x 6 x 6 (225) VBN 110720 Art. code K12CA100KR EAN 871 881 984 00 60

36

cm

Kalanchoë Tricolori 12cm paper sleeve 25-28

cm

12

cm

AVAILABLE Week 15-22 DC 6 x 5 x 2 (402) VBN 24780 Art. code K23MD112 EAN 871 881 984 01 52

25-28

cm

23

AVAILABLE Week 15-22 DC 6 x 5 x 2 (402) VBN 110720 Art. code K23CA126 EAN 871 881 984 01 52

cm

Mother’s Day Tricolour SV.Cadeau 23cm 25-28

cm

23

AVAILABLE Week 15-22 DC 6 x 14 x 1 (999) VBN 24780 Art. code K23MD100 EAN 871 881 984 00 22

cm

Kalanchoë Pink Mix SV.COloursleeve 25-28

cm

23

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C E L E BR AT E : E AST E R , LOVE LY, O U T D O O R , AU TUMN, CHRISTMAS

Kalanchoë Pink mix SV.Cadeau 23cm

Garden Picnic Our terrace and garden beauties!

AVAILABLE Week 10-42 DC 8 x 6 x 12 (212) VBN 106138 Art. code C9PR100 EAN 871 881 984 01 52

cm

Chrysanthemum Pretzel 9cm 18-21

cm

9

This voluminous plant owes its name to the famous delicacy inthe form of the &-sign.

The &-sign fits well with this Chrysanthemum because it will bloom beautifully in & outdoors.

AVAILABLE Week 15-33 DC 8 x 1 x 12 (999) VBN 9658 Art. code C9CL6PACK EAN 871 881 984 10 67

38

cm

Chrysanthemum 6-pack 9cm 20-23

cm

9

cm

AVAILABLE Week 20-35 DC 6 x 14 x 1 (999) VBN 118450 Art. code K23OUT100 EAN 871 881 984 02 20

25-28

cm

23

AVAILABLE Week 20-35 DC 8 x 1 x 12 (999) VBN 107817 Art. code K9GA100 EAN 871 827 449 01 38

cm

Kalanchoë 6-pack 9cm 17-20

cm

9

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C E L E BR AT E : E AST E R , LOVE LY, O U T D O O R , AU TUMN, CHRISTMAS

Kalanchoë mix 23cm ‘Take me Outside’

Autumn AVAILABLE Week 33-44 DC 7 x 5 x 10 (490) VBN 103230 Art. code AUTUMNMIX EAN 871 881 984 00 15

cm

Chrysanthemum Autumn mix 12cm 25-28

cm

12

AVAILABLE Week 33-44 DC 7 x 6 x 6 (225) VBN 103230 Art. code AUTUMNMIXKR EAN 871 881 984 00 60

cm

Chrysanthemum Autumn mix 12cm paper sleeve 25-28

cm

12

AVAILABLE Week 34-43 DC 8 x 6 x 12 (212) VBN 24779 Art. code K9AUTUMN EAN 871 881 984 10 36

cm

Kalanchoë Autumn mix 9cm 17-20

cm

9

AVAILABLE Week 34-43 DC 6 x 14 x 1 (999) VBN 110720 Art. code K23CA102 EAN 871 881 984 00 22

40

cm

Kalanchoë Autumn Tricolour 23cm 25-28

cm

23

cm

AVAILABLE Week 29-43 DC 7 x 5 x 10 (490) VBN 116260 Art. code C12CA102 EAN 871 362 621 25 74

25-28

cm

12

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C E L E BR AT E : E AST E R , LOVE LY, O U T D O O R , AU TUMN, CHRISTMAS

Carnaval Autumn Melange 12cm

Mission To create healthy returns together, for our partners as well as our own company, by offering even fresher and more appetising flowering plants, while always keeping the consumer in mind.

Vision To be the healthiest grower and seller of the most tasty collection of flowering plants that never stop appealing!

Essence Fresh, colourful and healthy – that’s what makes our product and packaging the most tasteful on the market. We excite the “taste buds” of the eye: our plants make you greedy for more. We turn everyday moments into the most appealing, happiest and healthiest experiences.

Goal We create happy, healthy energy by offering fresh floral treats!

Values FRESH EVERY DAY

Reliability, Quality, Consistency

FLORAL TREATS

Innovative, Inspiring, Appealing

HAPPY AND HEALTHY

Together, Involved, Eco-Friendly

Everyday blooming flavours

Milestones

Arie Strijbis starts his business.

2006 Strijbis and Verbeek merge and continue as Strijbisverbeek.

Sander Verbeek takes over his father’s business and continues alone.

2006 In addition to the merger, they take over Boekestijn pot plants.

Jelle Strijbis joins the board of directors.

SV.CO wins DFG Award!

2013 SV.CO builds a new greenhouse of 3 hectares at Kreekrug 4 in de Lier.

Martijn Vreugdenhil joins the board of directors.

2011 Strijbisverbeek changes name to SV.CO.

2015 SV.CO grows pot Chrysanthemums for 50 years.

2016 SV.CO celebrates its 10year anniversary

2018 Vreugdenberg and SV.CO merge, Aad Vreugdenhil joins the board of directors.

2019 Arie Strijbis and Aad Vreugdenhil step down from the Management Board 2018 SV.CO builds an energy efficient greenhouse and processing area of 4 hectares next to the greenhouse of Vreugdenberg at Zijtwende in De Lier.

The current board of management consists of Sander Verbeek, Jelle Strijbis and Martijn Vreugdenhil.

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SV.COnsumer sv.consumer SV.CO company/sv-co

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SV.COntact

Visiting address Burgerdijkseweg 5 2678 LP De Lier The Netherlands www.svco.nl

Postal address P.O.Box 19 2676 ZG Maasdijk The Netherlands

Sales MADE BY.CO +31 (0)174 515 448 verkoop@svco.nl

Sales Favorita +31 (0)652 00 8456 verkoop@vreugdenberg.nl

Scan the QR-code to visit our online shop

This catalog was created in collaboration with: TrendLogic (marketing) and Mangoa Ontwerp (Design)

Everyday blooming flavours

Everyday blooming flavours