TREND REPORT
OUTDOOR & LEISURE – Q3/2024
GLOBAL TRENDS
OVERVIEW OF RELEVANT MARKET DIRECTIONS
2024 COLOURS
TREND SEASONAL COLOURS
FOCUS PROMOTIONS
OUTDOOR, SPORTS, PETS
TREND REPORT Q3/24 -
CONTENTS
2
GLOBAL TRENDS
OUTDOOR & LEISURE – Q3/2024 3
GLOBAL TRENDS 2024 – ESCAPING
VITAMIN N[ATURE]
HOME COMFORT
SUSTAINABLE SAFETY
FLEXIBLE FUNCTIONALITY
4
ENERGISING TIME
REORIENTING LIFESTYLES
‘EXERGAMING’ VS. NATURE CONNECTION
GLOBAL TRENDS 2024 – SPORT & FITNESS
GLOBAL TRENDS 2024 –
URBAN MOBILITY
MICRO-MOBILITY
SUSTAINABLE URBAN LIVING
SAFETY-TECH SOLUTIONS
6
PET FRIENDLY NUCLEAR FAMILY
WELLNESS FOCUS
FUN+FUNCTION
7 GLOBAL TRENDS 2024 – PETS
OUTDOOR & LEISURE – Q3/2024 8
2024 COLOURS
COLOUR TRENDS Q3 2024 – APRICOT CRUSH 9
COLOUR OF THE YEAR 2024
BRAND: SAMSONITE BRAND: HYDRO FLASK
BRAND: THE NORTH FACE
HOW WE SEE THE COLOUR IN OUTDOOR & LEISURE
COLOUR TRENDS Q3 2024 – APRICOT CRUSH
ITEMS
BRAND: NIKE BRAND: ROBENS BRAND: HAPE 10
COLOUR TRENDS Q3 2024 – LILAC 11
HOW WE SEE THE COLOUR IN OUTDOOR & LEISURE ITEMS
BRAND: MELON
BRAND: BULLPADEL
BRAND: POLARBOX
BRAND: NIKE
BRAND: SPARK PAWS
BRAND: REEBOK
BRAND: BOTTLEBOTTLE
COLOUR TRENDS Q3 2024 – LILAC
12
13
COLOUR TRENDS Q3 2024 – CYBER LIME
HOW WE SEE THE COLOUR IN OUTDOOR & LEISURE ITEMS
BRAND: DECATHLON
BRAND: BABOLAT
BRAND: RASKULLZ
BRAND: COOGHI
BRAND: AMERICAN TOURISTER
BRAND: DECATHLON
BRAND: ARENA
14
COLOUR TRENDS Q3 2024 – CYBER LIME
COLOUR TRENDS Q3 2024 – SOFT LEMON 15
HOW WE SEE THE COLOUR IN OUTDOOR & LEISURE ITEMS
BRAND: RAINS
BRAND: MOTORAD
BRAND: SAMSONITE
BRAND: POLARBOX
BALLY
COLOUR TRENDS Q3 2024 – SOFT LEMON 16
BRAND:
TOTAL FITNESS BRAND: DECATHLON
COLOUR TRENDS Q3 2024 – ELETRIC BLUE
17
HOW WE SEE THE COLOUR IN OUTDOOR & LEISURE ITEMS
BRAND: HIGHLANDER
BRAND: THE NORTH FACE
BRAND: RUFFWEAR
BRAND: HAPPY & POLLY
DIRECT BRAND: REEBOK BRAND: SMP
BRAND:
18
COLOUR TRENDS Q3 2024 – ELETRIC BLUE
SPORTS
19
COLOUR TRENDS Q3 2024 – RADIANT RED
HOW WE SEE THE COLOUR IN OUTDOOR & LEISURE ITEMS
BRAND: COLEMAN
BRAND: DECATHLON
BRAND: CHRISTOPEIT
BRAND: FLAMINGO
BRAND: AMERICAN TOURISTER
BRAND: SPARK PAWS
BRAND: ROCKRIDER
20
COLOUR TRENDS Q3 2024 – RADIANT RED
countermeasure to the rising influence of intense and vibrant colours
COLOUR TRENDS Q3 2024 – EARTHY NEUTRALS
21
HOW WE SEE THE COLOUR IN OUTDOOR & LEISURE ITEMS
BRAND: VAUDE
BRAND: INHERENT
BRAND: REEBOK
BRAND: NIKE
BRAND: WILSON
BRAND: KENNY
BRAND: SAMSONITE
22
COLOUR TRENDS Q3 2024 – EARTHY NEUTRALS
23
COLOUR TRENDS Q3 2024 OVERVIEW
FOCUS PROMOTIONS
OUTDOOR & LEISURE – Q3/2024
24
2024
2024 BIKE TRAVELLING CAMPING JULY 2024 YOGA AUGUST 2024 JULY 2024 PET TREKKING / TRAIL SEPTEMBER 2024
25
SEPTEMBER
SEPTEMBER
FOCUS PROMOTION Q3 2024
SUSTAINABLE AND ETHICALLY MADE MATERIALS
SAFETY FIRST: NON-TOXIC MATERIALS
STRIPES AND CHECKS
NEUTRAL MATERIALS
MODULAR AND HOME INTEGRATED DESIGNS
26
PETS Q3 2024 - PRINT/PATTERN AND MATERIALS
PRODUCT INNOVATIONS
2.
3. GPS TRACKERS
1. INTERACTIVE TOYS
PETS – Q3 2024
MULTIFUNCTIONAL WEARABLES
27
CAMPING Q3 2024 - PRINT/PATTERN AND MATERIALS
70’s PATTERNS
SUSTAINABLE MATERIALS
SOLAR ENERGY SOLUTIONS
MULTIFUNCTIONALITY
COMFY MATERIALS
28
1. PORTABLE SUITCASE GRILL
3. MULTIFUNCTIONAL STORAGE BOX
2. CAMP CUSHION/BLANKET
29
CAMPING – Q3 2024 PRODUCT INNOVATIONS
SOFT TONES / SMOOTH PRINTS
NATURE INSPIRED
NATURAL RUBBER / JUTE / BUCKWEAT FILLINGS
30
YOGA Q3 2024 - PRINT/PATTERN AND MATERIALS
1. FLEXIBLE DESIGNS
2. NATURAL FIBER MATERIALS
3. MULTIGENERATIONAL APPEAL
31 YOGA Q3 2024
PRODUCT INNOVATIONS
DEEP TONES / BRIGHT ACCENTS
PRINTS INSPIRED ON NATURAL TEXTURES
PET BASED FABRICS / WATER REPELLENT MATERIALS
TREKKING/TRAIL Q3 2024 - PRINT/PATTERN AND MATERIALS
PRODUCT INNOVATIONS
33
TREKKING/TRAIL Q3 2024
1. FLEXIBLE DESIGNS
3. SAFETY TECH
2. DAILY LIFE SOLAR ENERGY
LAYERED REFLECTIONS
RECYCLED MATERIALS
HIGH VISIBILITY COLORS
GEOMETRIC PATTERNS
MERGED IN LIFESTYLE
- PRINT/PATTERN
BIKE Q3 2024
AND MATERIALS
34
PRODUCT INNOVATIONS
1. CLOTHES MADE FROM PLASTIC BOTTLES
3. E-BIKE CONVERSION KIT
BIKE – Q3 2024
2. REFLECTIVE STICKERS
35
TRAVELLING Q3 2024 - PRINT/PATTERN AND MATERIALS
COMPACT & COMPLEMENTARY SOLUTIONS
SUSTAINABLE LIGHT MATERIALS
DEEP NATURE TONES
36
1. SUSTAINABLE MATERIALS
2. COMPLEMENTARY SOLUTIONS
3. SAFETY TECH
37 TRAVELLING Q3 2024
PRODUCT INNOVATIONS