Covid-19, Confusion and Communication Sam Harwood, Marketing and Communications Manager If I try hard enough I can just about cast my mind back to early 2020 when we were having meetings about Covid-19 and expecting it would blow over quickly and without much disruption. Writing the Crisis Communications plan had been another task among many, in what was proving to be a busy and exciting year, not least because we were still marking the momentous ocassion of our 30th Anniversary. Of course it soon changed, and it suddenly got busier than I thought possible. We realised we were going to have to work from home and were thankful we had those meetings and those plans. It is hard to put into words how I felt during the first lockdown. Working from home with three year old, in what had become a far from harmonious setting, was stressful to say the least. I looked after my daughter in the mornings and worked in the afternoons and somehow managed to find focus. Adrenaline, I guess, and a shared sense of purpose that now, more than ever, our services were needed and I had an important role to play in communicating that. As is always the case we first turned our attention inwards and ensured our communications to staff were timely and clear. We reassured them they would be supported as necessary, given each individual’s circumstances,
Annual Review 2020-21
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