MF Intensive Coaching Skills Brochure

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Intensive Coaching Skills


Intensive Coaching Skills

Our flagship Intensive Coaching Skills (ICS) Programme is designed both for people within organisations who are looking to improve their coaching skills, as well as individuals working towards becoming professional coaches. It is also an important first step for more established coaches who want to work towards a professional qualification or benchmark their practice against peers.


Intensive Coaching Skills Standard Price: £2,400 + VAT Self-funding Individual’s Price: £2,000 + VAT 0% Payment Plans Available For Selffunding Individuals including VAT £600 upfront, then 5 monthly instalments by direct debit of £360.00

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What Is It? With the support of expert coach tutors, the ICS will introduce you to the key coaching principles and skills required to build successful coaching relationships.

Many of our ICS alumni go on to complete further professional qualifications in coaching with us and successfully coach senior leaders as internal or independent coaches.

By combining real-issue demonstrations with lots of opportunities to practice, you’ll quickly gain the insights and tools required for immediate application.

Learning Outcomes On completion of the programme you will be able to confidently run your own coaching sessions. This will include:

The programme continually evolves based on participant feedback and in line with our key objective - to give you the confidence to be able to handle anything from a 5-minute corridor conversation to a structured series of coaching sessions.

How It Works Our Intensive Coaching Skills programme is delivered across four consecutive days - with some preparatory and evening work. The final day includes our long-established benchmarking assessment giving you detailed feedback on a live coaching session. Everyone is guaranteed a safe and fun environment where you will learn as much from each other as you do from the tutors.

• • • • • • • •

Contracting with and maintaining a strong partnership with clients Building rapport, trust and psychological safety Setting programme and session goals Managing the coaching process Listening at depth and asking powerful questions that enable change Using appropriate tools and techniques on a range of relationship and behaviour issues Exploring values and underlying motivation Handling strong emotion in the coaching room Working with clients to move them to action and accountability

To help as many people as possible access our high-quality learning experience, we have introduced a 0% Payment Plan that helps spread the cost for self-funding individuals.

Programme Dates ICS 1

5th to 8th February 2024 (F2F)**


13th to 16th May 2024 (F2F)**


16th to 19th September 2024 (F2F)**


3rd to 6th December 2024 (F2F)**

*You must attend the programme you have booked to receive this discount. This 20% discount cannot be used in conjunction with any other discounted price. **F2F events will take place at citizenM Tower of London, 40 Trinity Square, London, EC3N 4DJ 4

1100+ Since 2000 over 1000 people from across the world have experienced our ICS programmes.


Over the last 3 years, 98% of participants said they would recommend this programme.

“A really enjoyable and engaging course run by 3 very capable facilitators. I love the Management Futures approach to coaching and am looking forward to continuing my journey as a coach.” Joe Wells, Co-Founder, Inventum Group

“A well thought out and delivered course from high quality individuals who clearly have a vast amount of experience. It was delivered with humility and compassion. I would highly recommend to others.” Paul Brooks, Head Director of Patient Experience, Estates and FM, University Hospitals of Derby and Burton


ICS - Success Stories

Nina Hahn Senior Vice President of Production Development at Nickelodeon

Nina Hahn, embarked on our Intensive Coaching Skills (ICS) Programme. With some previous knowledge of Management Futures Nina undertook the course with the intention of gaining fundamental skills and tools required to succeed in Executive Coaching. She is now using the tools successfully on a daily basis both in her professional and personal life.

Given that you took the ICS several years ago, what are your memories of the programme? I remember it very vividly. Before I went in I was apprehensive, as there are many coaching programmes out there with lots of people now professing to be coaches. Although I already knew a member of the Management Futures team - which meant the programme already held some provenance for me - I thought it might be a bit ‘kum ba yah’ for me! So, I entered with some trepidation. But within the first half hour I felt completely safe to trust it. I bought into it immediately. Looking back, it was a transformative experience which grew from strength to strength as the course progressed. A lot of that was down to the course facilitator and their style and the way the information is shared. A lot of it is unspoken, so you can take it or leave it. There is an honest and candid approach – they don’t need you to believe but encourage you to take as much or as little away from it as you want. It was really great. I also had a particularly interesting group of people and although we all worked at slightly different paces this didn’t impede each individual’s trajectory. After an hour I was really in to it; addicted, hungry and fascinated. It was a great experience. It’s great to hear that the experience was a really positive one for you. How have you used the skills you learned? I went on to undertake the full certification and worked directly with the course leader to take


my learning to the next level. I didn’t do the final paper in the end as I ran out of time but I embarked on some more specific coaching experience after the initial taster sessions on the ICS which had fired my enthusiasm for coaching! After the course, I put my name down for the coaching programme at Viacom (which owns Nickelodeon) and I’m now using my skills a lot as one of their official coaches. I also use my skills outside of work where applicable. What surprised me the most about my learning experience were the tools that the ICS gives you to use in all interactions with any other individuals – to negotiate situations, with your kids, your friends and your partner. The only downside as a super fan is figuring out when not to use it! It’s easy to get over-zealous and have it take over every aspect of your life. I’ve used it 150%. It was like a light switch moment for me. It sounds as though the skills have become firmly embedded in a central way in your life… I use them everywhere – they’ve been a big help with teenagers! They’ve generally helped the way I think. I’ve not yet used them on myself, but I have with friends and in every other aspect of my life. If I had to pick one aspect I use the most then I think that would have to be open questions. Obviously I use these with clients but also generally out and about in the world in

“Looking back, it was a transformative experience which grew from strength to strength as the course progressed.” discussions with people - especially with a prickly person or somebody who is very ego-driven. Open questions can be super helpful, and I didn’t make the distinction between open and closed before. Moving on from skills, at Management Futures we work hard at providing a high level of support for delegates throughout the programme and beyond. How did you feel MF supported you along your ICS journey? They’re like your parents – always at the end of the phone if you need them. There was 100% support whenever I asked. One time I was struggling to remember the peak/flow exercise from the course which I needed for a client and I’d lost my manual which was like my bible! I emailed to ask for the manual and a digital copy was sent straight away which was fantastic. I actually met up with the course facilitator 3 years after completing the course and it was as if no time had passed. We had some really fun and thought-provoking conversations. What I liked most is while they’re your support they’re also your colleagues. And, finally, can you think of five words that would describe the ICS to someone who’d never heard of it before? Transformative, authentic, intimate, efficient and fairly priced.


ICS - Success Stories

Markus Kramer Managing Partner at Brand Affairs

Markus holds an MBA from the University of Oxford as well as a degree in FinTech and Future of Commerce from MIT. His career highlights include managing global marketing at Aston Martin, being Chief Marketing Officer at VERTU and the management of EMEA marketing at Harley-Davidson. He took the Management Futures Intensive Coaching Skills (ICS) course.

What first compelled you to sign up for the Management Futures ICS programme? Every year I allocate time for some focused personal development and I found out about the Management Futures ICS course following a word of mouth referral. Coaching was something that really interested me because of the potential impact on my job – both with staff and clients – so I was keen to explore the topic in much more detail. I decided to attend as a self-funded candidate and really push myself to see what I could achieve. What are your memories of the ICS programme itself? Even before the programme started, the preparation was excellent – with professional contact and pre-assessment. The venue was inspiring too and created an excellent learning environment. I remember my arrival was a little hectic. My flight from Switzerland landed, I headed straight from the airport to the course to get started and was delighted to find I was part of a positive, relaxed and focused working group – expertly facilitated by the MF team to create a great atmosphere. The programme was very well structured throughout the five days. Despite the busy start, it was a stress-free experience – the perfect


balance of academic input with enough time to reflect and practise the key skills. It was a very special period for me – an opportunity to really take the time for some personal exploration and reflection with a chance to understand how the experience could add value to my life. Without doubt it was an empowering, enabling experience. What impact has the ICS had on your professional development? I took a number of coaching skills and tools from the ICS and still use them in my professional life today in a range of contexts – things like the kipper tie framework for example. What’s great is that, because of the way the programme is structured, you can be flexible in how you apply these skills to your specific circumstances. I’d estimate that I use the skills 10% of the time with my team – during 3-monthly performance talks or when we need to have difficult conversations. The remaining 90% is purely client-focused. So this might be using skills during ongoing discussions or pitches – where things like reflecting a client’s body language or style can be particularly impactful. I also found it reassuring that there were a number of things I was already subconsciously doing prior to the ICS programme but it was very useful to step out of the day to day and understand the potential impact of these skills in more detail.

“Quite simply, the Management Futures ICS course is one of those life-enhancing experiences that everyone should do.” Who would benefit from attending the ICS Programme? While not everyone understands what coaching really is – or the benefits it can bring - I believe anyone would benefit from attending the ICS. For those in leadership positions it represents a chance to develop new skills that you wouldn’t have picked up from a classic education. And for those with regular client contact it’s priceless. In fact, I’d say that anyone in a client-facing role should be compelled to take time to undertake some form of coach skills development. It’s that important and can really transform client relationships. I would also like to reassure anyone thinking about taking the course as a self-funded candidate to sign up for the experience. For me, the self-propelling energy that came from the fact that this was a decision I had taken myself (rather than being part of a company programme) was extremely powerful. Like others in my position, I felt I was truly switched on and did everything I could to push myself to the limits of personal development. And finally, is it possible to sum up your ICS experience in one sentence? Quite simply, the Management Futures ICS course is one of those life-enhancing experiences that everyone should do.


Transform your coaching skills We lead the way in helping people develop the skills they need to become fully qualified coaches or to improve their coaching skills as a manager. Contact us today to find out more about our 4-day Intensive Coaching Skills (ICS) programmes.

Sarah Campbell Operations and Client Services Manager +44 (0)20 7928 4841

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Where next? Enabling Leaders, Teams, Organisations and Coaches. Whatever your goals, we’ll help you take action today to enjoy a brighter tomorrow.


Leadership Skills

MF coaching is goal-focused and encourages positive sustainable change. Working at pace and depth, we tailor our approach to the individual. By combining support and challenge with practical exercises and techniques, we provide the catalyst for insight, energy and the ability to achieve ambitions.

Plenty of programmes set out to positively change behaviour. Knowing what to do is never enough. With 20 years of research insights and experience we’re clear on the how.

Diversity, Equity & Inclusion

Culture Development

We believe business is about people. It’s about creating the right culture. Having diversity of thought and equity so people can thrive is critical. We help you get there.

The first step in any culture project is to define the behaviours you wish to embed. Sadly, for many, that’s where the process ends. It starts and stops with fancy words. Which simply isn’t enough. We help organisations navigate the whole journey.

Enabling L eaders

Enabling Organisations


Enabling Leaders

Enabling Organisations

“Thoughtful and thought-provoking, practical, honest, focused and action-orientated. A huge thank you and well done to all those who put this together and great facilitation from Management Futures.” Communications Director


344 individuals have successfully graduated with a professional coaching qualification through MF since 2007. That’s an average of 1 person every fortnight…

Building high performing teams


We enable the conditions for high performance in teams. Conditions that get the best out of every individual in pursuit of great ambitions. We nurture strong relationships, prioritising trust and openness. And we enable teams and leaders to do this at pace.

The greater the need for innovation and adaptation, the greater the need for collaboration across boundaries. ‘Teaming’ skills provide an antidote to silos - enabling teamwork on the fly between people who come together rapidly and briefly.

Group Supervision

Internal Coach Development

We’ll help you take your coaching practice forward with the help of small group supervision.

We’ve been training and accrediting internal coaches for more than 20 years. We help organisations with internal messaging, systems and CPD to ensure they achieve the ‘coaching culture’ they aspire to.

Enabling Teams

Enabling Coaches

Enabling Teams

Enabling Coaches


T: +44 (0)20 7928 4841 E: W: Management Futures Consulting Ltd 27 Old Gloucester Street, London WC1N 3AX

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