MAMAGREEN BRAND GUIDELINES brand.mamagreen.com 2024
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Introduction The objective of these guidelines is to establish brand consistency. We aim to ensure that all MAMAGREEN departments, as well as our dedicated fans, followers, partners, and valued customers, share a common understanding. Through this approach, we can collaboratively strive for dynamic growth and ultimately attain a position as a pioneering trendsetter and dominant force in the outdoor luxury furniture industry.
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Introduction
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MAMAGREEN BRAND GUIDELINES
CONTENTS
Our Virtue 5 Brand Elements Company Name
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MAMAGREEN Logo
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Primary Logo
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Logo Size
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Logo Aspect Ratio
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Logo Proportion
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Logo Placements : Printing
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Logo Placements : Interior - Outdoor Media (Large Format Printing)
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Logo Placements : Social Media
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Incorrect Logo Placements and Applications
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Colors 20
Photography 22
Typography 26 Applications
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Digital applications 31
Printed applications 32 Events & Showroom applications 33
Product applications 36
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MAMAGREEN BRAND GUIDELINES
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MAMAGREEN’s values and philosophy revolve around creating luxury outdoor nature products that honor the environment, celebrate craftsmanship, offer customization, and prioritize quality. With MAMAGREEN, you’re not just a customer; you’re a valued partner in creating outdoor spaces that harmonize with nature and your unique lifestyle.
WE DESIGN The focus of our design philosophy is the discovery of a new harmony; a balance between shapes, textures and materials, a balance between each furniture piece and its surroundings, creating a space where mind and body can relax: the ultimate in outdoor luxury.
WE MANUFACTURE MAMAGREEN entire line is produced in-house by a team of more than 400 employees with a majority of processes and final finishes being completed by hand by skilled artists, along with dedicated precision tooling.
WE CUSTOMIZE MAMAGREEN understand the uniqueness of each project. MAMAGREEN offers mix and match furniture designs in a variety of styles, materials and colors, and fully supports specifiers with tools such as 2D and 3D files, detailed spec sheets, material samples and personal customer support.
WE CARE MAMAGREEN have grown together with the people who started the Indonesian production facilities, through challenging and good times. Keeping the team motivated, is the result of creating perspective, continuous education and training and improving living standards; not only of the workers, but also their families. In-house safety and health measures are state-ofthe-art, allowing our skilled artists to create unique furniture pieces. MAMAGREEN furniture is manufactured using a majority recycled or recyclable materials. More than 90% of the teak is carefully sourced from abandoned buildings, with the remainder coming from sustainably harvested teak.
MAMAGREEN BRAND GUIDELINES
Our Virtue
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MAMAGREEN BRAND GUIDELINES
Brand Element
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When using the company name, please follow the guidelines below : EVERYDAY NAME GLOBALLY : MAMAGREEN Email signatures, voicemail greetings, marketing, event signage, copyright line, trademark attribution, business cards, social accounts, sponsorships, etc. LEGAL ENTITIES Only used when legally required for legal agreements, contracts, financials, etc. Don’ts MAMAGREEN Inc MAMAGREEN Corp Or any other variation
MAMAGREEN BRAND GUIDELINES
Company Name
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MAMAGREEN Logo
MAMAGREEN linear gradient 450 Bottom left Top right
CMYK : 39 - 0 - 98 - 0 CMYK : 70 - 1 - 16 - 0
RGB : 100 - 123 - 152 RGB : 21 - 188 - 212
HEX : #a8cf3b HEX : #15bcd4
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Primary Logo
MAMAGREEN linear gradient
black / solid color
Selected photography or any material applications
selected photography
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Logo Size Exclusion Zone 3X
X 2X
2X 3X
Minimum Reproduction Size 10 mm 0.4” 20 mm 0.8”
62 px
124 px
72 dpi
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Logo Aspect Ratio
aspect ratio 2 : 1
1
2
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In case vertical space is limited, a horizontal version is available.
aspect ratio 8 : 1
1 8
Exclusion Zone 1/2x
x 1/2x 1/2x
1/2x
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NOTE
Official logo files can be downloaded at brand.mamagreen.com The MAMAGREEN logo should never be recreated as a graphic or text file; only the official logo should be used in communications and publications. The MAMAGREEN logo in this brand guidelines serves as MAMAGREEN’s primary logo, any previous versions of our logo should no longer be used. The MAMAGREEN logo is a registered trademark.
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Logo Proportion The logo proportion is 20% of the shortest dimension of the media. For instance, if the media size is 210 x 300mm (8.2 x 11.8 inch), logo size will be 20% of 210mm which equals 46mm (18.1 inch). As the application on Instagram feed (post) with dimensions of 1080 x 1080 pixels, the logo size would be 216 pixels. 300 mm (11.8 in)
46 mm (18.1 in) 46 mm (18.1 in)
210 mm (8.2 in)
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The logo’s dimensions should be in a square shape. For A4 to A3 media, the logo width is 55mm (21.6 inches). And for A5 media, it’s 35mm (1.3 inch) wide. When placing the logo on the left side or right side of the media, position it at a distance equal to half the width of the logo from the edge (starting point) of the media.
For the logo placement, make sure the logo is on the top left of the first page or cover page of the media. If the logo placement is on the right side of an inside page, the logo placement will be on the top right.
MAMAGREEN BRAND GUIDELINES
Logo Placements: Printing
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Logo Placements: Interior - Outdoor Media (Large Format Printing) The logo’s dimensions should be in a square shape and logo proportion is 20% of the media width size. If the logo is placed on the left corner of the outdoor media, ensure it remains unobstructed or free from barriers.
Incorrect logo applications :
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Logo Placement: Social Media Avoid using two logos on an Instagram post (feed) unless it’s an advertising post featuring third-party logos.
For reel videos and any publication videos, use the standard front bumper for the opening and the rear bumper for the closing.
front bumper
rear bumper
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Incorrect Logo Applications and Placements
100% OUTDOOR
MAMA GREEN
MAMA GREEN
MAMA GREEN
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MAMAGREEN BRAND GUIDELINES
Colors
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bottom left CMYK : 39 - 0 - 98 - 0 RGB : 168 - 207 - 59 HEX : #a8cf3b
CMYK : 33 - 4 - 96 - 0 RGB : 183 - 204 - 59 HEX : #b7cc3b
CMYK : 22 - 0 - 67 - 0 RGB : 206 - 224 - 122 HEX : #cee07a
CMYK : 40 - 20 - 0 - 40 RGB : 100 - 123 - 152 HEX : #647b98
CMYK : 12 -11 - 18 - 15 RGB : 193 - 189 - 179 HEX : #c1bdb3
CMYK : 30 - 92 - 89 - 35 RGB : 130 - 39- 34 HEX : #822722
CMYK : 0 - 0 - 0 - 100 RGB : 0 - 0 - 0 HEX : #000000
CMYK : 0 - 0 - 0 - 80 RGB : 88 - 89 - 91 HEX : #58595b
CMYK : 0 - 0 - 0 - 70 RGB : 109 - 110 - 113 HEX : #6d6e71
top right CMYK : 70 - 1 - 16 - 0 RGB : 21 - 188 - 212 HEX : #15bcd4
MAMAGREEN BRAND GUIDELINES
MAMAGREEN linear gradient 450
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MAMAGREEN BRAND GUIDELINES
Photography
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ambient
lifestyle
mood
MAMAGREEN BRAND GUIDELINES
people
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studio
detail
studio
moodboard
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portrait
NOTE
portrait
square
Find our photography at https://mamagreen.com/ambient-images/. Our images can be used for editorial purposes, mentioning MAMAGREEN and respecting the integrity behind the images. The use of promotion or advertising is limited to MAMAGREEN customers, with a mention of MAMAGREEN. For extra-large resolutions (poster, back wall, magazine advertisements), please contact info@mamagreen.com or our customer service team.
MAMAGREEN BRAND GUIDELINES
square
banner
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Typography
CMYK : 70 - 1 - 16 - 0
RGB : 21 - 188 - 212
HEX : #15bcd4
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Regular , 16 pt
MAMAGREEN 100% Outdoor Design ExtraLight, 16 pt
MAMAGREEN 100% Outdoor Design Light, 16 pt
MAMAGREEN 100% Outdoor Design
Primary typeface SOURCE SANS PRO Printing + Digital
Light Italic, 16 pt
MAMAGREEN 100% Outdoor Design Italic, 16 pt
MAMAGREEN 100% Outdoor Design SemiBold, 16 pt
MAMAGREEN 100% Outdoor Design Bold, 16 pt
MAMAGREEN 100% Outdoor Design Black, 16 pt
MAMAGREEN 100% Outdoor Design
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BT Roman, 16 pt
MAMAGREEN 100% Outdoor Design BT Bold, 16 pt
MAMAGREEN 100% Outdoor Design
Secondary typeface SQUARE721 Printing
BdExBt, 16 pt
MAMAGREEN 100% Outdoor Design Cn BT Roman, 16 pt
MAMAGREEN 100% Outdoor Design Cn BT Bold, 16 pt
MAMAGREEN 100% Outdoor Design Dm Roman, 16 pt
MAMAGREEN 100% Outdoor Design
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Thin, 16 pt
MAMAGREEN 100% Outdoor Design Thin Italic, 16 pt
MAMAGREEN 100% Outdoor Design Regular, 16 pt
MAMAGREEN 100% Outdoor Design
Secondary typeface EXO
Printing + Digital
Regular Italic, 16 pt
MAMAGREEN 100% Outdoor Design Medium, 16 pt
MAMAGREEN 100% Outdoor Design Medium Italic, 16 pt
MAMAGREEN 100% Outdoor Design Bold, 16 pt
MAMAGREEN 100% Outdoor Design Bold Italic, 16 pt
MAMAGREEN 100% Outdoor Design
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MAMAGREEN BRAND GUIDELINES
Applications
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Mail Signature
Mailer Banner
Social Media
MAMAGREEN BRAND GUIDELINES
Digital Applications
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Printed Applications
NEW ITEMS 2023
SPECIFICATIONS 2024
LIST PRICE - USD
FAST PROGRAM 2023
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Gradient logo
MAMAGREEN BRAND GUIDELINES
Events & Showroom Applications
White logo | sticker
NOTE Bespoke solutions on request. Official logo files can be downloaded at brand.mamagreen.com The MAMAGREEN logo should never be recreated as a graphic or text file.
swatch board
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Events & Showroom Applications Color palette Earth Chic
Teak logo | wooden lettering (on neutral background) Earth Colors – Create The Outdoor Experience Avoid black or white colors for walls, floors or decorative elements Nature Photography – Bring The Outdoors Inside (min 300 dpi desaturated)
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Color palette Modern Green
Teak logo | wooden lettering (on neutral background) Green wall – Garden ambience White – Spacious, clean and organized Concrete - Urban contemporary
MAMAGREEN BRAND GUIDELINES
Events & Showroom Applications
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Product Applications product
instructions
tag
packing
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To download a copy of these guidelines and digital assets go to brand.mamagreen.com MAMAGREEN is a registered trademark info@mamagreen.com
October 2023
www.mamagreen.com