Krzywinska

Page 1

PORT FOLIO

MALVINA KRZYWINSKA 2018


Nothing changes if you don’t change nothing. - TONY ROBBINS

DESIGN FOR ME IS THE COMBINATION OF EMPATHY, TECHNOLOGY AND AESTHETICS IN ORDER TO PROVIDE THE BEST SOLUTION FOR DAILY PROBLEMS AND TO MAKE PEOPLES LIVES EASIER. I BELIEVE A GREAT PRODUCT ENRICHES PEOPLE’S DAILY LIVES AND THAT BEAUTY OF A PRODUCT COMES ALMOST NATURALLY IF IT IS CREATED WITH A HOLISTIC APPROACH.


ABOUT ME.

HOT’N’COLD

WOMANIZER.

MEMORIA.

SANITA.

NONO.



WHO IS SHE?

00


MALVINA KRZYWINSKA SEARCHING FOR SOLUTIONS THAT WILL PROVIDE JOY & ARE OF AVAIL FOR REAL PEOPLE & REAL PROBLEMS IS MY PURPOSE AS A DESIGNER.


BASIC INFORMATION BORN

NATIONALITY

12.08.1991

POLNISCH

BONN, DE

LANGUAGES POLISH

MOTHERLANGUAGE

GERMAN

MOTHERLANGUAGE

ENGLISH UNICERT - B2

INTERESTS

JAPANESE BEGINNER


EDUCATION

PARTNERS

2002 - 2011

GRUNDIG

ERZBISCHÖFLICHE LIEBFRAUENSCHULE BONN, DE A LEVELS

HIGH-END ELECTRONIC CONSUMER & PERSONAL CARE PRODUCTS

TCHIBO

2011 - 2015

HOCHSCHULE COBURG, INTEGRIERTES PRODUKTDESIGN, DE BACHELOR OF ARTS

COFFEE, PRODUCTS OF DAILY USE

EPI 24

2015 - 2017

HEALTH, BEAUTY AND SEXUALITY

FH JOANNEUM GRAZ, INDUSTRIALDESIGN, AT MASTER OF ARTS IN ARTS AND DESIGN

M24 FURNITURE FOR EVENTS & GATRONOMY

SKILLS

WORKEXPERIENCE

RESEARCH OKTOBER 2013 - MÄRZ 2014

JULI - OKTOBER 2014

CAD

NOSIGNER, YOKOHAMA, JP

GÖCKEL DESIGN, COBURG, DE

RENDERING

FEBRUAR 2015 - APRIL 2016

MÄRZ 2015

EPI24, METTEN, DE

GEUTHER DESIGN, COBURG, DE

INTERNSHIP

REDESIGN OF THE WOMANIZER

EXHIBITION DESIGN

EXHIBITION DESIGN

SOFT SKILLS

SEPTEMBER 2016 - NOVEMBER 2017

PHOENIX DESIGN, STUTTGART, DE INTERNSHIP AND WORKINGSTUDENT

KREATIVITÄT TEAM WORK ORGANISATION


KNOWLEDGE AND METHODS GÖCKL DESIGN

FURNITURE FOR SPA & HOME

MARKGRECHT

EXHIBITION DESIGN & PRODUCT DEVELOPMENT

MAN

PRODUCER OF COMMERCIAL VEHICLES

BMW

LUXURY VEHICLES, MOTORCYCLE & ENGINE MANUFATURING COMPANY

TARGETGROUP-, CULTURE- AND LIFESTYLE-ANALYSIS, SURVEYS, SCENARIOS & STORYTELLING, CONCEPT DEFINITION, OPPORTUNITY AREA DEFINITION, BRAND STRATEGY, DESIGN LANGUAGE, USABILITY TESTING, ...

ANALOGUE QUICK MOCKUPS, PROTOTYPING, MODELING, QUICK SKETCHES, ...

DIGITAL

AI

ID

PS

LR

ILLUSTRATOR

INDESIGN

PHOTOSHOP

LIGHTROOOM

RHINOCEROS

ALIAS

SOLIDWORKS

KEYSHOT

KEYNOTE

SKETCH

PRINCIPLE

PRINCIPLE

FOTOGRAFIE GRAFIK DESIGN PRESENTATION

EHRLICHKEIT VERANTWORTUNGSBEWUSSTSEIN



HOT‘N‘COLD

01


GOAL

×

REDESIGN OF A BLENDER FOR GRUNDIG. × “Hacking Grundig” is about revamping and redesigning existing products in the product portfolio. It is important to break them up in their existing structure as well as to question and redirect their function in addition to the design. New user scenarios are to be formed and younger target groups to be tapped and the core idea behind each of the products to be reinterpreted.


FOR GOOD REASON: GRUNDIG.

GRUNDIG CARES FOR THE THINGS YOU LOVE.

FUNCTIONAL QUALITY CONVENIENT EASY TO USE

EMO

IAL

GRUNDIG BRAND ESSENCE

VALUABLE RELIABLE AFFORDABLE

ANC

TIO

FIN

JOY CARE RIGHT CHOICE

NAL

MODERN TECHNOLOGY TRADITION EMOTION



AGE 20 - 35

I live my life to the fullest. A good work-life balance is very important to me. I love to meet my friends, specially for a nice dinner or lunch. It is important to me to stay healthy and fit. In order to do so I am constantly trying out new things. Also - I love my workout and I am trying to eat as healthy as I can. My motto: My body is my temple!

SELF--CONSCIOUS FIT IN CHARGE

INDEPENDENT, HEALTH-CONSCIOUS, ACTIVE.


DEAR BLENDER, ... YOU MUST

... YOU MUST NOT

NEW STEREOTYPE QUALITY DIFFERENT GRINDERS STOWABLE UNIVERSAL AESTHETICS UNIVERSAL USABILITY DEMOUNTABLE GOOD DISPLAY-FUNCTION ENJOY THE USE

CONTEND GETS STUCK UNCLEAR USE NO TRUST HARD TO CLEAN DANGEROUS BLADES

... YOU COULD

... I‘D LOVE YOU IF

TRANSPORTABLE ON THE WALL COCKTAIL-BLENDER PRODUCT-MERGE

READY TO USE SELF-EXPLANATORY QUIET & GENTLE HIGH QUALITY PERFORMANCE EASY TO CLEAN CHANGEABLE BLADES SEASONAL ADD EXTRA FLAVOURS DIFFERENT WAYS OF CUTTING RECIPES SCALE MULTIFUNCTION

NO FEEDBACK BLADES DO NOT FUNCTION CLUMSY BORDERED USE OPTIONS NOISE

ATTRACTIVE PACKAGING UNIQUE SELLING POINT TRUST EXPERIENCE FACTOR SOMETIMES HARD, SOMETIMES SOFT INDIVIDUAL PATINA COMMUNICATION SMALL | COMPACT MATRIOSCHKA-PRINCIPLE VOLUME DISPLAY


BULKY HEAVY WAY TOO BIG NOT ERGONOMIC INEFFIENT DIFFICULT CLEANING NEW IMAGE




4.

3.

2.

1.


1. 5.

6.

3. 2.

4.

1. LID

2. TRAY

3. GLASSES

4. BODY

5. BLADE INSERT

6. CARAFE


ENJOY TOGETHER. HOT‘N‘COLD ENSURES AN UNFORGETTABLE EXPERIENCE ALONE & WITH YOUR FAMILY & FRIENDS.



BEFORE TOO BULKY IMPRACTICAL LITTLE POWER DIFFICULT TO CLEAN MASSIVE UNCLEAR OPERATION


AFTER HOT AND COLD PREPARATION KEEPS FOOD / DRINKS IN TEMPERATURE CONDITION PREPARATION AT THE TABLE AESTHETIC CARAFE EASY POURING INTEGRATED HANDLE SEPARATE STOWAGE COMPACT





WOMANIZER

02


GOAL

×

REDESIGN OF A SEXTOY WITH EPI24 × the new womanizer breaks with the stigmata of a sextoy. It became my treasurable secret.


BREAK OFF THE SLEAZE SEXTOY IMAGE BETTER HANDELING ERGONOMICS EMOTION PRIDE LUXURY



BEFORE

AFTER

UNERGONOMIC BULKY UNEROTIC WASTE OF SPACE

COMPACT CLEAR FORM ERGONOMIC DIFFERENT HANDELING SCENARIOS OPTIMAL USE OF SPACE


ERGON


NOMIC.


MY LITTLE SECRET.



PRECIOUS, MYSTICAL.



MOTOR

CABLE WINDING

CARD


CARD

INDUCTION COIL

BATTERY




REDEFINE

×

NEW TARGET GROUP - NEW PROPORTIONS × EPI24 came back in 2016 in order to redefine the concept. We wanted to discover a new targetgroup together. The plus size market is developing and we wanted to include their individual needs.


ORGASM IS A HUMAN RIGHT.



REVIEWS

“Hands down the best sex toy I’ve ever had. 10/10 would recommend ♥ ♥ ♥” - “A must have for every bedroom.” - “Perfect handle length. She loves it.” - “nice design, and in the application: WOW, I’m speechless .... I would buy anytime again!” “I’m a big fan of a long handle and slim body, which is exactly what this model offers. I find it much easier to control than the W500” - “I love the longer handle of the Womanizer Plus. LOVE. LOVE. It’s almost perfect. It brings the buttons within easier reach.” - ...


BIG GIRLS NEED LOVE, TOO.




MEMORIA

03


FREDERIKE BECK-MEINTKE

CHRISTEL JAKOB

DOCTOR PALLIATIVE CARE UNIT

CLERK; NURSED HER PARENTS AND HER DYING HUSBAND.

ITERATIVE PROCESS

EXPERIENCE & EMPATHY. Poldi and Christel supported us during the process with their honest answers and their experience.


THERE ARE TWO SIDES OF THE STORY.

DYING PERSON MOURNER

WE WANT.

PSYCOLOGICAL SUPPORT FOR THE MOURNERS. CONNECTION BETWEEN THE GRIEVING AND THE LOST PERSON.


MOURNING PROCESS. DENIAL

DONT WANT IT TO BE TRUE.

Overcome mourning. There is no schema. Mourning needs time.

EMOTIONS

UP- AND DOWNTURNS OF EMOTIONS.

}

NEW ORIENTATION

ACCEPTANCE

Recreate strucures. Accompany trough phases. Support & Assistance.

SOMETING ARISES. CIRCLE OF LIFE. NEW HOPE WITH NEW LIFE. SUPPORTIVE. MEMORY OF THE LOVED ONE. CONNECTION TO THE DECEASED. TIME PASSES BY. PATINA DEVELOPES. SOMETHING WEARS OFF. NEW STRUCTURES APPEAR.


URN

Connection to the deceased. Talk about despair.

CIRCLE OF LIFE.

AN URN CONCEPT TO SHOW THE CIRCLE OF LIFE. Memoria is a concept to help those who just lost someone dear. The combination of a mourning object & an urn are made to help the suffering trough the time of grieve.

MOURNING OBJECT Shows that time passes by. Something to hold on.


NATURAL STRUCTURE


3D PRINT MINERALS


SEED IN U

BEREAVEMENT

FUNERAL OF THE UR

URN


URN

L RN

WATER THE MOURNING OBJECT

OBJECT IS CHANGING

FLOWER IS GROWING TAKE SOME SOIL FROM THE GRAVE NEW LIFE IS ARISING COUNSELLOR AND MEMENTO

GRIEF COUNSELLOR


INITIAL STAGE

SLOWLY DISSOLVING

STRUCTURE CHANGES


DISSOLVED MINERALS

PRESERVING BY PRESSING

MEMORY OBJECT


CIRCLE OF LIFE FLOWERS AS A SYMBOL OF NEW LIFE ,CIRCLE OF LIFE‘ GROWTH OF NEW HOPE


TIME PASSES BY CHANGING STRUCTURE 3D PRINTED MINERALS DISSOLVING TROUGH WATER CHANGE SHOWS TIME PASSING


THIS TOO SHALL PASS.




SANITA

04


FACTS SCIENCE SOLUTIONS SO FAR WHAT IS MISSING ?

FUT

ARC

URE

E RES

NEW TECHNOLOGIES NEW EXPERIENCES NEED DEVELOPMENT

H

EMPATHY GET IN TOUCH WITH AFFECTED GET TO KNOW THE NEEDS FEEL THE SURROUNDING EXPERIENCE THE DISEASE WORK TOGETHER



DEMENTIA

×

× Dementia is a broad category of brain diseases that cause a long-term and often gradual decrease in the ability to think and remember that is great enough to affect a person's daily functioning. Other common symptoms include emotional problems, problems with language, and a decrease in motivation.

2010

16 Million

2030

33 Million

2050

61 Million

COURSE OF DISEASE COGNITIVE DEFICITS

LOSS OF INDEPEND

Number of people with dementia in Europe in 2010 and forecasts for 2030 and 2050. WHO, 2012, Dementia: A Public Health Priority

EVERY 4 SEC.

SOMEWHERE IN THE WORLD, A NEW CASE OF DEMENTIA IS DETECTED.

1.5 MILLION DEMENTED IN GERMANY

> 300.000 INCIDENCES IN GERMANY EVERY YEAR

EFFECTS: EARLY STAGES DISTURBANCE OF SHORT-TERM MEMORY ATTENTION IS LIMITED QUESTIONS ARE REPEATED APPOINTMENTS ARE FORGOTTEN LOSS OF PERFORMANCE

CO

DE


DENCE

BEHAVIORAL DIFFICULTIES

DEPENDING ON LONG TERM CARE

5%

OTHER

15%

MIXED TYPE

OGNITIVE ABILITIES TIME CONFUSION

EFICIENT ORIENTATION REPEATING PROCEDURES MIDDLE STAGE

END STAGE

DIFFICULTIES IN EVERYDAY LIFE LIMITATIONS OF MEMORY DEPENDENT ON FOREIGN HELP PATIENTS OFTEN WITHDRAW OFTEN DEPRESSED, RESIGNED AND IRRITATED REMEMBERING PAST EVENTS IS INCREASINGLY FADING HALLUCINATIONS

HIGH LEVEL MENTAL DEGRADATION LANGUAGE IS VERY LIMITED CLOSE RELATIVES ARE NO LONGER RECOGNIZED FEELING LIFE IS PRESERVED BODY MOVEMENTS ARE OFTEN STEREOTYPED DEPENDENT ON HELP IN DAILY LIFE LOSS OF PHYSICAL STRENGTH

15%

VASKULAR DEMENTIA

65%

ALZHEIMERS


HOME CARE × Demented can stay at home × Habitual environment × Relationships are maintained × Self-determination

×

× More personalized care × Excessive demand of the relative × Life only for the dementia × Hardly any professional help

CONESQUENCES FOR THE FAMILY. FINANCIAL

SOCIAL

PSYCHOLOGICAL

PHYSICAL

„CARE CAN ONLY GO WELL, IF THE CARER IS DOING WELL“ JANSEN, 1995

THAT IS WHY I WANT TO HELP THE RELATIVES OF THOSE AFFECTED BY AN ADDITIVE. THIS SHOULD BE ABLE TO DEVELOP AND HELP TROUGH THE ENTIRE COURSE OF THE DISEASE.


BUT:

MOST OF THE PRODUCTS ADRESS THE DEMENTED ONLY. MOST OF THE DEMENTED STAY AT HOME. MOST OF THE CARE-TAKERS FORGET ABOUT THEIR OWN HEALTH.


GOAL

×

AN EASIER CARE OF PEOPLE WITH DEMENTIA. × sanita wants to support family members of people with dementia. I wanted to raise the awareness of the caretakers own health. Only those who take care of themselves can take good care of others.


AURIS

CAMISIA

SANITA




1. 2.

TAKE WORRIES AWAY EMERGENCY WARNING SOUND BROADCAST CONNECTION

1. TEMERATURE MEASUREMENT

2. SOUND TRANSMISSION


4.

3.

3. TACTILE INTERFACE

4. PULSE / BLOOD MEASUREMENT

SELF REGULATION TEMPERATURE MEASUREMENT PULSE / BLOODPRESSURE MEASUREMENT HEART RATE MEASUREMENT


TAKE CARE OF YOURSELF.




}

VITALSIGN MEASUREMENT HEART-RYTHM PULSE HORMONES TEMPERATURE

WOVEN IN SENSOR TECHNOLOGY EMBEDDED IN A YARN. WOVEN INTO TEXTILES.

FALL SENSOR WIRELESS DATATRANSFER GPRS BLUETOOTH WIFI



DEMENTED IS TROUBLED FALLS DOWN, HAS HEALTH ISSUES, GETS LOST

FIBRES SEND SIGNALS FIBRES RECORD HEARTBEAT, BLOOD-PRESSURE, TEMPERATURE. ANTENNA SENDS SIGNALS TO THE APP, WHERE THEY WILL BE EVALUATED.

WARNING WILL BE SEND TO THE RELATIVE DOCTOR | HOSPITAL WILL BE CALLED. A HOSPITAL OR DOCTOR WILL BE CALLED IF A SERIOUS CASE IS DETECTED.


„UNDERSTANDING EVERYTHING MEANS FORGIVING EVERYTHING.“ MADAME DE STAEL, 1869

FUNCTIONS.

VITAL SIGNS EVALUATION

HELP IN ALL SITUATIONS

NETWORKING WITH ORGANIZATIONS

CONNECTION TO OTHER RELATIVES

SIGNPOST THROUGH THE DISEASE WORLDWIDE DATABASE

WIRELESS DATA TRANSFER STRENGTHEN UNITY



FRIENDS & FAMILY

DEMENTED

FO


OR EVERYONE

CARING RELATIVES

COMMUNITY


LET YOUR SURROUNDING HELP YOU.


CONNECTING AURIS CAMISIA NETWORK

NETWORK RELATIVES DEMENTED FRIENDS & FAMILY DOCTORS ORGANIZATIONS



NONO

05


URBANISA


ATION

2025

8.141.661.007 PEOPLE WORLDWIDE.

60 %

WILL LIVE IN CITIES.

CONSEQUENCES.

TRAFFIC ECONOMY LIVING SITUATION & ...

POLLUTION „THE PRESENCE IN OR INTRODUCTION INTO THE ENVIRONMENT OF A SUBSTANCE WHICH HAS HARMFUL OR POISONOUS EFFECTS.“

SOIL

AIR

WATER

LIGHT

NOISE


„NOISE IS ANY KIND OF SOUND, THAT DISTURBS, BOTHERS OR IMPAIRS YOUR HEALTH.“ WHO; 1992

2


20%

OF THE EU POPULATION SUFFERS FROM UNACCEPTABLE NOISE LEVELS. EMOTIONAL HIGH BLOOD PRESSURE HEART ATTACS LACK OF CONCENTRATION



SELFCONSCIOUS DIGITAL AUTONOMY 20 - 35 YEARS OLD

ENTRY INTO PROFESSIONAL LIFE, PERFORMANCE PHASE, SELF-DEFINITION

LIFESTYLE

DECENTRALIZED LIFESTYLES BALANCE OF WORK AND LIFE SELFCARE IS IMPORTANT NATURAL INTEGRATION OF TECHNOLOGY

AMBITIONS

BALANCED LIFE ENHANCE QUALITY OF LIFE SELF-FULFILLMENT

SELF-FULFILLMENT SELFNESS BE IN CHARGE CONNECTED PROACTIVE


GOAL

Ă—

ENHANCE THE SOUND EXPERIENCE OF EVERY USER Ă— The user himself has the chance to create his own perfect sound environment, since everyone feels different about the sounds around them. In order to do so, Nono gives the possibility to change different parameters of every sound that is around the user. This is how Nono gives everyone the opportunity to experience their own personal, perfect noise environment at any time and situation.


OPPORTUNITY AREAS

1 2 3

HOW CAN WE IMPROVE THE EXPERIENCE OF THE USER‘S REALITY? HOW CAN WE GIVE EVERY USER AN INDIVIDUAL EXPERIENCE? HOW CAN THE PRODUCT WORK AS NATURALLY AS POSSIBLE DESPITE ITS DIGITAL NATURE?

THE PRODUCT ... SHOULD NOT FORECLOSE THE USER FROM THE “REAL” WORLD. IS MEANT TO CHANGE THE SOUND OF THE WORLD INSTEAD OF FADING IT OUT COMPLETELY. SHOULD NOT AFFECT ORIENTATION AND WARNING SYSTEM. SHOULD BE APPLICABLE ANYWHERE, ANYTIME AND RESPOND TO SCENARIOS. SHOULD MAKE IT POSSIBLE TO SELF-DETERMINED AND INDIVIDUALLY HIDE OR MANIPULATE SOUNDS.

DO

DON‘T

MANIPULATION OF REALITY MAINTAIN ORIENTATION & ALARM SYSTEM FREEDOM FOR THE EARS STILL LISTENING TO MUSIC SELF-DETERMINED ADJUSTABLE BASED SITUATION CREATE REST PERIODS FOR THE EAR

TURN OFF ALL SOUNDS DISORIENTATION AND CONFUSION TREAT ALL SOUNDS EQUALLY FORECLOSURE TO THE OUTSIDE


OPEN EPXERIENCE


PRECISE & LIGHT


CARBON NANO TUBES A TEXTILE TO CREATE SOUND.

REPEATING HEATING AND COOLING OF THE FABRIC CREATES TINY VIBRATIONS THAT PUSH AIR MOLECULES AWAY AND CREATE SOUND.

}

VIBRATIONS

COOLED HEATED

1

2


ANC

SOUND

ANTI SOUND

THE BASE-TECHNOLOGY

ANTI NOISE IS A SOUNDWAVE IDENTIAL TO THE NOISE. IT IS PLACED 180° OVER THE ORIGINAL SOUND WAVE. THIS CANCELS THE SOUND.

ANT IS A NEW DEVELOPMENT OF THE NOWADAYS USED TECHNOLOGY OF ACTIVE NOISE CANCELLING. ANC GIVES THE USER THE POSSIBILITY OF CANCELLNG OUT ALL THE SOUNDS AROUND HIM, WHERE ANT GIVES THE OPPORTUNITY OF CANCELLING OUT BUT ALSO ADJUSTING ALL THE SOUNDS AROUND THE USER INDIVIDUALLY.

ANT

ACTIVE NOISE TRANSFORMATION

CREATE THE SOUND ENVIRONMENT YOU NEED.

NOISES

NONO

AROUND THE USER

DETECT SOUNDS

RECORD

DETECT DIFFERENTIATE BETWEEN THE SOUNDS

ORGANIZE

ADJUST USER ADJUSTS THE DIFFERENT CHARACTERISTICS OF THE SOUNDS INDIVIDUALLY UNTIL HE HAS THE PERFECT RESULT.

SOUND-ENVIRONMENT

FOR EVERY LIFE SITUATION FOR EVERY PERSON


SIMPLY ICONIC.

1. CUSHION

2. HEIGHT ADJUSTMENT

3. MICROPHONES

4. CNT MESH

5. TOUCH SURFACE


1.

2.

3.

4. 5.


BREAK FREE FROM OLD RULES.



MODI

SOUNDS


× Modi are a combination of preset sounds and how they interact with each other. You can either download premade modi or create your own to match your personal needs.

× In order to detect sounds NONO has to know them. The user can either download them or record and name sounds that are specifical in his environment. Those are needed in order for NONO to identify them correctly.




CHANGE THE WAY YOU HEAR THE WORLD.



IF YOU HAVE ANY QUESTIONS... I HOPE YOU ENJOYED LOOKING AT MY PORTFOLIO AND I AM LOOKING FORWARD TO HEAR FROM YOU SOON.


FEEL FREE TO CONTACT ME. ADRESS TULPENSTRASSE 22 53347 ALFTER

MAIL MALVINA.KRZYWINSKA@KRZYWINSKI.COM

MOBILE +49 157 822 17 507


THANK YOU

LOOKING FORWARD TO SEEIGN YOU SOON!


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