Braving The New World Of Cloud Business… and loving it BY CHRIS WIZNER
Looking out over our new business landscape, we are all wondering what lies ahead, and how we will find our niche and heal from the restrictions we find ourselves facing. The world map has changed - and as Malibu businesses adapt to COVID 19’s challenges for the local and broader economy and its impact on every brand and business, Malibu Chamber of Commerce’s Director of Marketing, Chris Wizner, is leading the way in adapting to a new future. Vivid Candi, his digital tech agency and a leader in cloud transition consulting and marketing strategy, is helping the Chamber transition as well as be a resource for local businesses pivoting to not only survive, but thrive. Pivot is the key word here.
currently have and will
"set down" the perception
business could be burgeoning
Barbara Bruderlin, Malibu
been and make a 180 pivot,
What was a quiet little
now with the new needs.
Businesses that were jammed are now wondering how to adapt.
experience in the future," said Chamber of Commerce Chief Executive Officer. "Every
person and business is unique and will need something
"There are a multitude of
different to help them."
needs that Malibuites and
reimagining. To a certain
solutions to the many different
Sometimes this means a total
our community businesses
extent, some will have to
of their business as it has
imagining something new that works - something palatable,
profitable and doable. Often, problems are opportunities waiting to be solved.
For local businesses to succeed in the current CONTINUED ON PAGE 70 »
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