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The Jewel of the Jersey Shore still sparkles after 100 years
Alot happens in a hundred years: wars, hurricanes, fires, Prohibition, The Great Depression and more. The Flanders Hotel has withstood much adversity and hardship throughout its existence. Nonetheless, it has remained Ocean City’s premier accommodation, a landmark known throughout the region, state, and even the nation, for over 100 years. Elegance never goes out of style.
Vacationers from every state have marveled at the towering structure as one of the great hotels along the Jersey shore. In fact, even mentioning “The Flanders” provokes excitement and memories for most visitors and residents of South Jersey.
In Ocean City, the building enjoys
immense fame as the town’s most prominent landmark, but its history tells a broader story directly linked to Cape May, Atlantic City, and the rise of the New Jersey seashore as the quintessential American resort. It is for these reasons that many have worked
to retain the Flanders’ grand style when other hotels fell. From residents to developers, they understand that as the grandest of Ocean City hotels, the community is fortunate that this architectural marvel has survived to the present. It remains an important part of Ocean City’s past and future. Thank you to all of the hard working and dedicated guests, residents, and employees that have played a part in preserving the reputation of the Flanders Hotel as “Ocean City’s Most Historic and Prestigious All Suites Boardwalk Hotel and Conference Center.” Respectfully yours, Peter Voudouris Director of Hotel & Banquet Center Operations and President of The Flanders Condominium Association
Weekly events in Ocean City this July
Enjoy free fitness classes, family fun, live entertainment, and more throughout the month!
Every Monday
● Beach Yoga – 6th Street Beach Volleyball Courts, 8–9 a.m.
Free! Bring a towel and a friend. Hosted by the Ocean City Aquatic & Fitness Center. Call (609) 398-6900 for more info.
● Family Nights on the Boardwalk – 7–9 p.m., between 6th and 14th streets.
Enjoy jugglers, live music, characters, and more!
Every Tuesday
● Funtastic Tuesdays – 10 a.m.–1 p.m. on Asbury
Avenue. Entertainment, face painting, balloon sculptors, and family fun.
● Beach Walks – 9 a.m. at 59th Street & Central Avenue (Corson’s Park entrance).
● Mummers Night – 7–9 p.m. on the boardwalk, 6th to 14th streets.
Catch the Mummers strutting in full costume!
Every Wednesday
● Beach Pilates – 6th Street Beach Volleyball Courts, 8–9 a.m.
Free! Bring a towel and a friend. Hosted by the Ocean City Aquatic & Fitness Center.
● Beach Walks – 6:30 p.m. at 59th Street & Central Avenue (Corson’s Park
entrance).
● Family Nights on the Boardwalk – 7–9 p.m., between 6th and 14th streets.
More live entertainment for the whole family!
Every Thursday
● Market Days – 10 a.m.–1 p.m. on Asbury Avenue. Enjoy face painters, balloon artists, and music while you shop.
● Mummers Night – 7–9 p.m. on the boardwalk, 6th to 14th streets.
Every Friday
● Low-Impact Beach Exercise – 6th Street Beach Volleyball Courts, 8–9 a.m. Free! Hosted by the Ocean City Aquatic & Fitness
WAVERUNNER RENTALS
Market Days in Ocean City take place on Thursdays along Asbury Avenue from 10 am to 1 pm. The event features entertainment, face painters, balloon sculptors, and more.
Center.
● Boardwalk Walking Club – 8 a.m. at the Ocean City Music Pier. Open to all ages and fitness levels (weather permitting).
July special events in Ocean City
From Broadway-style shows and beach parades to Star Wars symphonies and sand sculpting, Ocean City, New Jersey, is packed with family-friendly events all month long. Here’s your guide to the standout activities happening throughout July. Mark your calendar and make the most of summer at the Shore!
July 1
● Curious George: The Golden Meatball — Presented by the Ocean City Theatre Company, this loveable stage adventure is designed for young audiences and follows Curious George as he travels to Rome in search of the perfect meatball. 10:30 a.m. at the Music Pier. Tickets at oceancitytheatrecompany.com.
July 2
● Farmers Market — 8 a.m. to noon at the Tabernacle Grounds. Crafters in the street at 6th and Asbury Avenue.
● Wacky Wednesday (Pie Eating Contest) — Celebrate America with an apple and cherry pieeating contest. No hands allowed! Free. Open to all ages, limited to 150 participants. Begins 10:30 a.m. at the Music Pier.
● Freckle Contest — Registration begins at 5:30 p.m. in front of the Music Pier. Contest starts at 6 p.m.
● Star Wars: The Complete Symphonic Saga — Join the Ocean City
Pops at Carey Stadium for an outdoor concert featuring John Williams’ music from all nine Star Wars films. 7:30 p.m. Costumes encouraged. Tickets at oceancityvacation.com/boxoffice.
July 3
● Sand Sculpting Contest — Open to kids, teens, adults and families. Registration begins at 9 a.m. at 6th Street Beach. Judging by 11 a.m.
● Ocean City Pops Free Outdoor Concert — Patriotic favorites performed by the Ocean City Pops. 8 p.m. at Carey Stadium.
July 4
● Bike Parades —
• 9 a.m. registration at Longport Bridge (Gardens Civic Association)
• 9 a.m. registration at 40th & Asbury Ave. (South OC Improvement Association)
• 11 a.m. registration at Rosemar Lane Park (Riviera Neighborhood)
● Fourth of July Celebration — Kite flying competition at 7 p.m., followed by fireworks over the boardwalk at 9 p.m.
● Ocean City Pops Free Outdoor Concert — 8 p.m. at Carey Stadium.
July 6
● Good Witch/Bad Witch — Featuring Broadway’s Glinda and Elphaba from Wicked in a diva-filled night of music and banter with the Ocean City Pops. 7:30 p.m. at the Music Pier.
July 7
● Jon Anderson & The Band Geeks — Live in concert at 7 p.m. at the Music Pier. Tickets at etix. com.
July 8
● Bicycle Auction — 10 a.m. to noon at Shelter Road. Registration starts at 9 a.m.
● Elephant and Piggie’s “We Are in a Play!” — Musical fun for children based on Mo Willems’ popular books. 10:30 a.m. at the Music Pier.
July 9
● Farmers Market — 8 a.m. to noon at Tabernacle Grounds.
● Wacky Wednesday (Taffy Sculpting) — Sculpt your own masterpiece using Shriver’s Salt Water Taffy. First 200 participants. 10:30 a.m. at the Music Pier.
● Gershwin, Porter & Kern — The Ocean City Pops present music from the Great American Songbook. 7:30 p.m. at the Music Pier.
July 12
● Joe Conklin and the City Rhythm Orchestra — Comedy and big band music. 7:30 p.m. at the Music Pier.
July 13
● 45th Annual T. John Carey Master’s Swim — Ocean race with evening start time. More info at ocnj.us/race-events.
July 14
● The Wailers — 7 p.m. at the Music Pier. Tickets at etix.com.
July 15
● Pinkalicious — Children’s musical based on the bestselling book. 10:30 a.m. at the Music Pier.
● OCBP Women’s Lifeguard Invitational — 6:30 p.m. at 12th Street Beach. Rain date July 16.
July 16
● Farmers Market — 8 a.m. to noon at Tabernacle Grounds.
● Wacky Wednesday (French Fry Sculpting) — Shape fries into edible art. 10:30 a.m. at the Music Pier. Sponsored by The Promenade.
July 18–19
● The Prom: School Edition — Performed by OCTC’s Junior Company. 7:30 p.m. at the Music Pier.
July 20
● Country Jukebox — A country music celebration with the Ocean City Pops. 7:30 p.m. at the Music Pier.
July 21
● Rick Wakeman — 7 p.m. at the Music Pier. Tickets at etix.com.
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● Live and Let Die: The Music of Paul McCartney — Featuring Tony Kishman with the Ocean City Pops. 7:30 p.m. at the Music Pier.
SAT & SUN
11:30-2PM
CATERING & PARTIES
July 22
● Pete the Cat — A musical adventure for kids. 10:30 a.m. at the Music Pier.
July 23
● Farmers Market — 8 a.m. to noon at Tabernacle Grounds.
● Wacky Wednesday (Christmas in July) — Santa visits the Music Pier with crafts and music bingo. Begins at 10:30 a.m.
July 24
● Fishing Pier Open House — 6–8 p.m. at 14th Street & Boardwalk. Donations accepted for the Ocean City Food Cupboard. Rain date July 25.
July 26
● Night in Venice — Ocean City’s famous boat parade starts at 6:30 p.m. Fireworks to follow. More info at ocnj.us/NIV.
July 27
● By The Sea! — An ocean-themed musical celebration with the
Ocean City Pops. 7:30 p.m. at the Music Pier.
July 28
● Let’s Sing Taylor — A live tribute to Taylor Swift. 7 p.m. at the Music Pier.
July 29
● A Year With Frog and Toad — Family-friendly
musical featuring beloved book characters. 10:30 a.m. at the Music Pier.
July 30
● Farmers Market — 8 a.m. to noon at Tabernacle Grounds.
● Wacky Wednesday (Pretzel Sculpting) — Create a work of art using a Philly Pretzel. Begins 10:30 a.m. at the Music Pier.
● Guy Groups to Boy Bands — A musical tribute to harmony-driven male groups. 7:30 p.m. at the Music Pier.
July 31–Aug. 2
● The Art of Surfing — Annual art event at the Music Pier featuring surf-themed artwork, live music and meet-theartist opportunities. Free admission.
oak up the final stretch of summer with Ocean City’s lineup of weekly events throughout August. Whether you’re looking to stay active, enjoy family entertainment, or simply stroll the boardwalk, there’s something happening every day. Most activities are free and open to all ages—just bring your beach spirit and a friend!
Every Monday
● Beach Yoga – 8 to 9 a.m. at the 6th Street Beach Volleyball Courts. Free! Bring a towel and a friend. Hosted by the Ocean City Aquatic & Fitness Center. For more information, call (609) 398-6900.
● Family Nights on the Boardwalk – 7 to 9 p.m.
from 6th to 14th streets. Enjoy jugglers, live music, costumed characters and more.
Every Tuesday
● Funtastic Tuesdays – 10 a.m. to 1 p.m. on Asbury Avenue. Featuring entertainment, face painting and balloon sculptors.
● Beach Walks – 9 a.m. at 59th Street and Central Avenue (Corson’s Park entrance).
● Mummers Night – 7 to 9 p.m. on the boardwalk, 6th to 14th streets. Experience the lively sounds and struts of the Mummers.
Every Wednesday
● Beach Pilates – 8 to 9 a.m. at the 6th Street
Beach Volleyball Courts. Free! Bring a towel and a friend. Hosted by the Ocean City Aquatic & Fitness Center.
● Beach Walks – 6:30 p.m. at 59th Street and Central Avenue (Corson’s Park entrance).
● Family Nights on the Boardwalk – 7 to 9 p.m. from 6th to 14th streets. Enjoy live performances and kid-friendly fun.
Every Thursday
● Market Days – 10 a.m. to 1 p.m. on Asbury Avenue. Enjoy live entertainment, face painting and balloon art while you shop local.
● Mummers Night – 7 to 9 p.m. on the boardwalk, 6th to 14th streets.
Every Friday
● Low-Impact Beach Exercise – 8 to 9 a.m. at the 6th Street Beach Volleyball Courts. Free! Bring a towel and a friend. Hosted by the Ocean City Aquatic & Fitness Center.
● Walking Club – All ages and fitness levels are welcome to meet outside the Ocean City Music Pier at 8 a.m. (weather permitting) for a walk along the boardwalk.
Mummer’s night every Thursday
August special events
August is packed with unforgettable entertainment and family-friendly traditions in Ocean City. From Broadway musicals and pageants to hermit crab races and fireworks, there’s something for everyone to enjoy at the Jersey Shore this month. Below is a day-by-day look at the special events planned for August:
Aug. 1–3
● 62nd Annual Boardwalk
Art Show – Leading artists from across the East Coast exhibit and sell their work on the Ocean City Boardwalk. Friday and Saturday, 10 a.m. to 8 p.m.; Sunday, 10 a.m. to 6 p.m.
Aug. 3
● Hollywood Blockbusters with the Ocean City Pops –Movie music comes to life as Maestro Vince Lee leads the Pops through iconic film scores. 7:30 p.m. at the Music Pier. Tickets: oceancityvacation. com/boxoffice.
Aug. 5–14
● Footloose – Presented by the Ocean City Pops and the Ocean City Theatre Company. Performances at 7:30 p.m. on Aug. 5, 6, 8, 12, 13 and 14; 2 p.m. matinees on Aug. 7 and 14. Held at the
Hughes Performing Arts Center. Tickets: ocnj.us/ boxoffice.
Aug. 6
● Farmers Market – 8 a.m. to noon at the Tabernacle Grounds. Crafters at 6th & Asbury Avenue.
● Wacky Wednesday: Prince & Princess Party – Kids create their own crowns with Ocean City’s pageant winners. 10:30 a.m. at the Music Pier.
● Twins Contest – Prizes for those who look the most and least alike. Registration at 5:30 p.m., contest at 6 p.m. in front of the Music Pier.
Aug. 7
● Sand Sculpting Contest – Registration begins at 9 a.m. at 6th Street Beach. Judging by 11 a.m.
● Fishing Pier Open House – Tour the Ocean City Fishing Club Pier and clubhouse, 6 to 8 p.m. at 14th Street and the Boardwalk. Rain date: Aug. 8.
Aug. 9
● Boys and Girls Fishing Tournament – Free event for ages 8–16. Sign-ups begin at 9 a.m. at the north-end beach near Longport Bridge.
● Miss Ocean City Pageant – 7 p.m. at the Music Pier.
Aug. 10
● Love, Scandal and Intrigue: Opera Night with the Ocean City Pops – A dramatic night of opera featuring works by Puccini, Verdi, Mozart and more. 7:30 p.m. at the Music Pier.
Aug. 11
● Mickey Dolenz of The Monkees – 7 p.m. concert at the Music Pier. Tickets: etix.com.
Aug. 12
● Pamper Scamper – Annual baby crawling race on 6th Street Beach. Registration at 8:30 a.m.,
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Fishing Pier open house August 7
race at 9 a.m. For babies up to 15 months.
Aug. 13
● Farmers Market – 8 a.m. to noon at the Tabernacle Grounds.
● Wacky Wednesday: Donut Sculpting – Kids create edible masterpieces using boardwalk donuts. 10:30 a.m. at the Music Pier.
Aug. 14
● 115th Annual Baby Parade – One of the oldest baby parades in the country. 10:30 a.m. on the boardwalk. Info: ocnj.us/ babyparade.
Aug. 15
● Little Miss Ocean City Pageant – 7 p.m. at the Music Pier.
Aug. 16
● Junior Miss Ocean City Pageant – 7 p.m. at the Music Pier.
Aug. 17
● ’80s Night in Ocean City – Maestro Vince Lee joins
a full rock band to perform hits of the 1980s. Dress in your best ’80s attire! 7:30 p.m. at the Music Pier.
Aug. 18
● The Orchestra – Featuring former members of Electric Light Orchestra and ELO Part II. 7 p.m. at the Music Pier.
Aug. 19
● Chazz Palminteri’s “A Bronx Tale” – The original one-man show. 7 p.m. at the Music Pier.
Aug. 20
● Farmers Market – 8 a.m. to noon at the Tabernacle Grounds.
● Wacky Wednesday: Cookie Sculpting –Make art out of a giant chocolate chip cookie. 10:30 a.m. at the Music Pier.
● Miss Crustacean Hermit Crab Beauty Pageant –Registration at 5:30 p.m., contest at 6 p.m. on the 6th Street Beach.
● Hermit Crab Races –Immediately following
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Events - continued from 12
Baby Parade August 14
the pageant. Registration also at 5:30 p.m.
Aug. 22
● Ocean City Green Fair – 9 a.m. to 1 p.m. at the Music Pier. Educational activities promoting sustainable living. Sponsored by the Ocean City Environmental Commission.
Aug. 22–23
● The SpongeBob Musical: Youth Edition – Presented by OCTC’s Middle School Junior Company. 7:30 p.m. at the Music Pier. Tickets: oceancitytheatrecompany.com.
Aug. 24
● Rodgers and Hammerstein with the Ocean
City Pops – A tribute to musical theater’s greatest hits. 7:30 p.m. at the Music Pier.
Aug. 25
● Mavis Staples with Special Guest Jeffrey
Gaines – 7 p.m. concert at the Music Pier. Tickets: etix.com.
Aug. 26
● Wayne Newton with the Ocean City Pops – The legendary Mr. Las Vegas
takes the stage at 7:30 p.m. at the Music Pier.
Aug. 27
● Farmers Market – 8 a.m. to noon at the Tabernacle Grounds. Crafters at 6th & Asbury Avenue.
Aug. 28
● Four Fabulous Females – A tribute concert featuring the music of Karen Carpenter, Linda Ronstadt, Dolly Parton and Carole King. 7:30 p.m. at the Music Pier.
Aug. 31
● LaKisha Jones: To Whitney, With Love – American Idol finalist LaKisha Jones performs tributes to soul legends including Aretha Franklin and Whitney Houston. 7:30 p.m. at the Music Pier.
Farmers Market every Wednesday
The storied history of The Flanders Hotel
Perched at the edge of the boardwalk and the Atlantic Ocean, The Flanders Hotel has stood as a symbol of Ocean City’s elegance, resilience and vision for more than a century. From its grand opening in 1923 to its preservation and rebirth in modern times, the hotel’s history mirrors that of the city itself—built on ambition, shaped by adversity and sustained by community pride.
Following World War I, Ocean City officials promoted the idea that a subsidized oceanfront hotel would significantly enhance the city’s
appeal and economic potential. In the winter of 1922, the Ocean City Chamber of Commerce lobbied local leaders and organizations for support. They cited the anticipated completion of the Delaware River Bridge in Philadelphia as a catalyst for increased tourism to the Jersey Shore. Recognizing the city’s need for modern accommodations, civic leaders deemed the construction of a grand beachfront hotel essential to capitalizing on this valuable real estate.
In response, the Chamber formed a committee to evaluate the feasibility and demand for such a venture.
This group evolved into the Ocean Front Hotel Corp., composed of 24 prominent businessmen and community leaders. United by a shared vision, the corporation determined that Ocean City would struggle to remain competitive among neighboring resorts without a premier hotel. Residents backed the project enthusiastically, with many purchasing stock in the new corporation to help fund the development.
At the corporation’s suggestion, the hotel was named The Flanders in honor of the Allied troops who fought and fell during the 1914 Battle of Flanders in Belgium.
The $1.5 million construction project—the largest in Ocean City’s history at the time—was entrusted to local architect Vivian B. Smith. Born in Ocean City in 1886, Smith trained in Philadelphia before returning home to design landmarks such as City Hall (1915), Ocean City High School (1924), and the Music Pier (1929).
Constructed with tile roofing, steel girders and reinforced concrete, The Flanders was heralded as “fireproof”—a critical consideration in that era. This durability allowed it to survive the
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Best of the Jersey Shore
4 Years in a Row
devastating boardwalk fire of 1927 and withstand various storms that battered the coast. Overseen by J. Howard Slocum, an experienced hotelier known for managing the Greenbrier resort in West Virginia, The Flanders was envisioned as a world-class destination. With 232 rooms, sun decks, a swimming pool and en suite baths, the hotel was designed to rival the finest resorts along the Eastern Seaboard.
Though not fully completed by opening day, The Flanders hosted its grand debut on July 23, 1923. Despite the rain, guests gathered in the elegant ballrooms adorned with poppies to commemorate the Battle of Flanders. The celebration featured fine dining, live music and heart-
felt speeches, officially ushering in a new era of luxury at the Jersey Shore.
Towering above the island’s mostly Victorian skyline, The Flanders quickly became a visual icon. Its whitewashed exterior graced countless postcards and promotional materials, symbolizing the city’s transformation into a premier resort town.
To establish the hotel as a leader in hospitality, Slocum introduced a new standard of service by employing bellhops, doormen and professional front desk staff. This “Flanders Model” inspired the construction of other high-rise hotels along the boardwalk, including the Delaware Hotel (1925) and Hotel Hanscom (1929)— though none matched The Flanders in reputation or
popularity.
The hotel’s “fireproof” promise was validated during the catastrophic 1927 fire that destroyed nearly all boardwalk structures— except The Flanders. In the aftermath, developers proposed a 14-story, 300-room hotel called the Mayflower that would have overshadowed The Flanders. But the Great Depression halted the project, allowing The Flanders to retain its prominence.
To maintain beachfront access after the boardwalk was rebuilt closer to the ocean, Slocum led efforts to construct a connecting walkway. By 1928, The Flanders had become a regional sensation. Seeking national attention, Slocum transformed a one-acre boardwalk extension into a recreation hub. In 1929, three saltwater
pools—Olympic, children’s and diving—were unveiled, complementing the original courtyard pool reserved for hotel guests. These public pools became the city’s top attraction, drawing large crowds for daily swims and evening water shows featuring Olympic athletes and the Ocean City Beach Patrol. Bleachers were later added to accommodate spectators.
While the pools showcased the hotel’s grandeur, The Flanders’ reputation was built on elegance, service and style. From sophisticated architectural details and fine dining to high-end shops, the hotel attracted discerning guests from across the region. In 1929, it hosted the National Marbles Tournament, a na-
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tionwide event promoted by newspapers and anchored by a grand prize stay at the luxurious Flanders Hotel.
However, the 1929 stock market crash and ensuing Great Depression severely impacted the hotel. Ocean City’s population dwindled, and the demand for upscale lodging declined. In time, the Ocean Front Hotel Corp. sold the property to Atlantic City lawyer and banker Elwood Kirkman. Many original shareholders recouped only a fraction of their investments.
Despite the hardships of the 1930s, Kirkman preserved the hotel’s welcoming spirit. Notable guests over the years included Vice President Charles Curtis, actor Jimmy Stewart, cartoonist
Al Capp and Philadelphia’s Grace Kelly. Although Ocean City’s dream of becoming a national resort faded, The Flanders remained a cherished regional destination.
In the post-war era, motels began to emerge, but The Flanders retained its status as Ocean City’s largest and most complete resort. In the 1950s, Kirkman elevated the hotel’s visibility by staffing its pools with more than 30 instructors and lifeguards, teaching thousands to swim each summer. Events such as the Miss New Jersey Pageant (1950) and the Diamond Jubilee Water Show (1954) were hosted at the hotel. In 1960, Kirkman
added a private, two-story penthouse suite atop the North Tower for his family.
The Flanders’ greatest competitor arrived in 1966 with the opening of the PortO-Call Hotel at 15th Street. With a modern design and fresh appeal, it became the new face of Ocean City. As larger motels and condos emerged, iconic hotels such as the Breakers and Colonial
were demolished. The Flanders, however, endured.
Still, the hotel faced steep challenges. Rising maintenance costs forced the closure of its iconic pools in 1978. By the 1990s, the property struggled to remain viable. In 1995, it was sold at sheriff’s auction following severe financial distress. That same year, plans to convert it into a retirement community were halted after city officials, including Mayor Henry Knight, opposed the zoning changes.
In 1996, entrepreneur James Dwyer purchased The Flanders and invested more than $12 million to
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WE ALL SCREAM FOR ICE CREAM!
8TH & WESLEY | OCNJ
History - continued from 22
convert its 232 rooms into 95 condominiums. The hotel reopened Labor Day weekend 1997 with a grand celebration featuring The Drifters and The Coasters. In 2000, construction began on five luxury penthouses atop the South Tower.
The early 2000s brought further turmoil. Foreclosures affected banquet spaces, the pool deck and nearby lots. Management was removed, and the hotel’s elegant furnishings were auctioned off. Legal battles ensued, and suspicious fires plagued the property. Amid the crisis, a group of dedicated owners—dubbed “Friends of the Flanders”—stepped in to stabilize the hotel.
In 2003, Ocean City Partners acquired the secondfloor banquet facility and adjacent parking lot, reintroducing weddings and events to the hotel. That same year, a restructured condominium association began operating the front desk, and trustees Phil Schwehm and David Kleeman negotiated a $750,000 deal to repurchase it.
Despite mounting losses and code violations, the newly elected board president, Peter Voudouris, secured $2 million in financing from Sun National Bank in 2005. The investment allowed for major renovations, including repairs to the pool deck and building exterior.
Board of Trustees and public historian Alex Bethke, The Flanders was officially added to the National Register of Historic Places.
The revitalization continued. Once-vacant retail spaces were restored, and new condominiums, known as the Lanai Suites, were built along the boardwalk. In 2010, the condominium association acquired the remaining Ocean City Partners holdings—including the banquet center and parking lot—via creative financing and owner assessments.
OPEN DAILY THIS SUMMER:
SUNDAY -THURSDAY 11AM - 9PM
FRIDAY- SATURDAY 11AM-10PM
By 2007, The Flanders saw the addition of luxury condominiums within the former banquet space and the long-awaited completion of its penthouses. In 2009, through the efforts of the
A legacy preserved
Today, The Flanders Hotel stands as Ocean City’s only full-service hotel, offering luxury suites and penthouses, elegant ballrooms, a full-service restaurant, charming shops, a coffee bar, salon and spa, fitness and business centers, and a heated outdoor pool.
Despite nearly a century of economic shifts, fires, foreclosures and evolving trends, The Flanders has remained a resilient landmark. It continues to symbolize the spirit and endurance of Ocean City—beloved by locals, admired by historians and cherished by generations of guests.
Looking ahead
As The Flanders enters its second century, it remains a vital part of Ocean City’s past, present and future. More than a hotel, it is a living monument to the visionaries who shaped the town, the communities who fought to preserve it and the many visitors who continue to write new chapters in its enduring story.
Biking in Ocean City
If you’re excited to bike along our beautiful, world-famous Boardwalk, you’re not alone! As the most popular attraction in Ocean City, the Boardwalk is home to numerous shops, restaurants, cafes, hotels, amusements and other exciting sights.
You can take a day to explore the Boardwalk on your bike — but make sure to check the summer season biking hours first. On some days, rules prohibit bikers from riding after 12pm, while on others, staying out until 5pm is possible. In general, during the high summer season, bikers can ride the
Boardwalk until noon. Bikes are never allowed on the Boardwalk during evening and nighttime hours, and they must stay inside designated biking lanes.The State of New Jersey requires every person under the age of 17 to wear a helmet when riding
a bike on streets. Although Boardwalk bikers need
not abide by this important safety law, helmets are recommended.
Cyclists can safely bike or use a surrey (multiple-person bike) on several bike paths that
OCNJ maintains. Don’t want to lug your bike with all your other vacation necessities?
Renting a bicycle or surrey is easy. You’ll find many easily convenient bike rentals that allow you to fully enjoy the region’s sights and sounds.
Pinkies up! Enjoy high tea at Ocean City’s iconic Flanders Hotel
By Delaney Crawford
Picture this: you, sitting in the iconic and long-standing Flanders Hotel, located just steps off the Ocean City Boardwalk and beach. The views are breathtaking, the staff is friendly, and the vibes are high. But that’s just any ordinary day at the Flanders. Let’s make it even more special and introduce you to the Flanders Hotel High Tea events, where class, old-school charm, and beach vacation vibes all come together. A mustdo event for anyone visiting, friends getting together, or
locals looking to have a good time.
For over a century, The Flanders Hotel has stood as a symbol of elegance and charm in the heart of Ocean City. Built in 1923, the hotel blends old-school architecture with seaside vibes. With its grand lobby, shining chandeliers, and great views, The Flanders offers the perfect place to host an afternoon of High Tea. The Flanders invites guests to slow down and savor a tradition that matches its past.
The Flanders High Tea events are offered to the public year-round. They’re held every first Thursday and
“Fun
third Sunday of each month, giving everyone ample opportunities to join in the fun. Through the summer months, the community has even more time to raise a teacup. From June 5 through Sept. 4, there will be weekly Thursday tea times starting at 2 p.m.
As an added highlight, guests looking to book bridal showers, baby showers, or other social events can enjoy private High Tea experiences. These special events offer customized menu selections and can accommodate anywhere from one to 40 guests.
Each High Tea event changes location within the
hotel and features a unique theme, depending on the size and time of the year. Most are held on the Promenade level, with seating in the beautiful and vintage Crystal Ballroom, the traditional Candlelight Ballroom, or the bright and cheery Terrace Room that overlooks 11th Street.
“Our event is open to the public; we encourage everyone to join us for High Tea. It is a great experience with an ever-changing menu, along with our white-glove service,” Lisa Torquati, Flanders Director of Catering.
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High Tea events have been all the rage at the Flanders for over 10 years now, drawing people from near and far to experience a dining occasion like no other. Over time, they’ve become a beloved tradition. The Flanders Hotel sets the stage for a High Tea experience the moment you walk through its doors.
“The simplicity of tea and the social connection it creates is a beautiful thing to see. It is an educational dining experience to some extent,” Torquati said. “In addition, there are proven health benefits linked to different types of tea. It’s a win-win while pairing with our light fare menu that offers something for everyone. Our staff enjoys serving guests
and assisting them with all our tea service has to offer.”
Guests of these High Tea events can expect whiteglove service and three courses of delicious offerings. Starting with small bites, quiche, and scones, followed by tea sandwiches, dessert, and a variety of herbal and organic teas. The experience is both authentic and filling, ensuring guests never leave any way other than happy and full.
A variety of flavored teas are available at each High Tea event, and guests are guided through a wide range of offerings from the strongest teas to the most delicate. White gloves are a staple, and the menu includes a bite from each course for every guest, ensuring a complete and satisfying experience.
“We love guests enjoy-
ing the experience of High Tea. Most of our guests are excited to wear their favorite fascinator, and many experienced guests bring their white gloves,” Torquati said. “While we encourage guests to dress up and enjoy the full experience, we do not require it. Many guests are visiting during the peak season and often attend tea when taking a break from hanging poolside, so casual summer attire is welcome too.”
High Tea at The Flanders is gaining popularity across all age groups. Many guests return time and time again, often bringing friends along to share in the fun, which goes to show the success and timelessness of this event.
“Our goal is to showcase The Flanders Hotel and our commitment to great service while offering a traditional experience to our guests,” Torquati said. “We look forward to seeing you at one of our upcoming teas and making it a tradition for years to come.”
Eager to be part of the fun? Guests are required to make reservations and can do so by calling 609-3991000, Ext. 7889 or emailing catering@theflandershotel. com. Stay tuned for access to online reservations coming soon as well.
The Sindia: Ocean City’s famous shipwreck
By Steffen Klenk
Lying underneath the 16th street beach are the remnants of a four-masted ship known as the Sindia. 329 feet in length, it was built in Belfast, Ireland in 1887, and purchased by an oil company owned by John D. Rockefeller. Prior to its grounding, the Sindia made its final voyage to Shanghai where it unloaded oil, wax, and kerosene.
On December 15, 1901, a raging nor’easter brought blinding rain and wind off our coast, causing the Sindia to run aground 300 yards off of the 16th street beach. Members of the Lifesaving Service made the discovery around 2:30am, and called in their
men to tend the rescue operations. Thankfully, no one was seriously injured, and all thirty three crew members were safely brought to shore.
She was finishing the final leg of a journey from Kobe, Japan to New York City, carrying exported silk, oil screens, and porcelain. Legend has it that the ship was also carrying items looted out of Buddhist temples during Shanghai’s Boxer Rebellion.
Various attempts were made to salvage the ship and return it to the ocean; tugboats led the effort to no avail. The Sindia sat off the coast untouched. Divers were left to recover the oil, and sell it to soap companies under the name “Sindia Oil.” For years,
the site of the wreck was a tourist destination. Beachgoers and visitors from across the eastern seaboard would travel to Ocean City to catch a glimpse of the vessel.
Up until 1960, most of the wreckage was visible. Beach replenishments and nor’easters would eventually bury the remainder of the ship and its contents. Only the masts would remain visible until the late 1980s when the
Sindia disappeared. The site was dedicated as a historic landmark by the Department of the Interior. The story of the Sindia can be read by all. A memorial plaque now stands a block away from where she ran aground. Today, several remnants of the Sindia can be found at the Ocean City Historical Museum. There, guests can discover the history of its travels, photos, and long-told stories from witnesses and survivors. During your visit, be sure to check out all of the exhibits that showcase the life and history of our shore community. The museum is located in the Ocean City Community Center at 1735 Simpson Avenue, and is open Monday – Saturday from 10am to 4pm. Admission is free.
Discover seaside nature at Corson’s Inlet State Park
By Megan Antosy
Looking for sea glass or beautiful unbroken shells in Ocean City? We have a place for you.
Corson’s Inlet State Park is located at the southend of the island. Park at 58th Street and look south. The park is sitting right in front of you.
It’s pristine – different from anything else that Ocean City has to offer. The 341-acre section of sand dunes and undeveloped beachfront was established as a state park in 1969.
Corson’s starts on the ocean side of the island’s
southern tip and wraps around to the bay. So strap your beach chair to your backpack, bring your phone for photos, grab your sunscreen and bug spray; bring your reusable water bottle and a bucket to carry your treasures and get ready to find more fun ways to experience life on the southend of the island. Admission is free.
Hunting for Shells and Sea Glass
Corson’s Inlet is a nature preserve so the beach cleaners don’t come down to sweep it. This means that Corson’s might give you the best chance of finding whole
shells and pieces of sea glass on the island.
Walk slowly along the water’s edge to find hints of green, clear, or red sea glass intermixed with shells. Search for large conch shells (aka the knobbed whelk, New Jersey’s state shell) or go on the hunt for hermit crabs, sand dollars, horseshoe crabs, or maybe even a seahorse.
Walking Along the Paths
There’s two ways to make your way to the nearby RushChattin Bridge, which is the bridge between the drawbridge into Strathmere and Ocean City. You can walk
through the trails, or you can stay along the coastline to make your way to the bridge that way.
Walk the trails through the park to see the native flora and fauna including grasses, nesting birds (be careful not to disturb their nests), and other animals such as foxes. You also get to see the native plants and trees along the path.
In the spring, you can see migrating birds returning for the summer season. This also kicks off saltwater fishing season, which includes striped bass. See the birds
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searching for food or playing in the surf while you walk along the coastline.
Touring the Park
Take a guided tour through the park to learn more about the environment from experts. Tours are offered during July and August, perfect for locals or visitors. They are offered on Tuesdays at 9 a.m. and Wednesdays at 6:30 p.m. Every tour is different. You might get to see a lot of birds one time, but find a lot of shells another time. The tours start at the entrance to the state park at 59th Street and the beach.
Boating Through the Bay
There is a boat launch at the Rush-Chattin Bridge
– permits and fees required. Fish off the bridge, fish from the sand, or slide your boat into the water. Popular fish species include bluefish, kingfish, striped bass and weakfish, according to NJDEP. Change it up and go crabbing, or take your kayak, paddleboard, sailboat, canoe, or jetski out for a ride. You can finish your adventure by pulling up to the dock at the Deauville Inn for a drink and dinner.
Soak in the Sun
Lastly, the sunset at Rush-Chattin is one of my favorite sunsets. Stand on top of the bridge or look below and watch as the giant, orange ball dips into the water on the other side of the bridge.
Migrating birds, or birds searching for food fly over. Boats are going past soaking up the last rays of the summer day. Fishermen are looking for the last fish before they go home. It’s a peaceful place to take in the sunset.
The park is open from sunrise to sunset. Swimming is prohibited and dogs are not allowed April 1 through Sept. 15. Admission is free. Phone 609-861-2404 or search the NJDEP website for info.
Scuttle over to the Ocean City Free Public Library for the resources and events to keep you and your family entertained, informed, and inspired all summer long!
IN-PERSON Mon.-Fri. 9am-9pm Sat. 9am-5pm • Sun. 11am-5pm CURBSIDE PICKUP Mon.-Fri. 9am-6pm Sat. 9am-4pm • Sun. 11am-4pm
www.oceancitylibrary.org 1735 Simpson Ave. | (609) 399-2434
The art of indulgence at Divine Images Salon & Spa
Tucked inside the timeless elegance of The Flanders Hotel, Divine Images Salon & Spa offers more than beauty services—it curates moments of indulgence and renewal.
At the helm is Manager Amy Hofferica, whose thoughtful leadership ensures every guest receives personalized attention and exceptional care. From your initial appointment to your final touch-up, the experience is seamless, sophisticated, and refreshingly personal.
The salon’s service offerings are as luxurious as they are comprehensive: revitalizing facials, expert haircuts and styling, soothing massages, flawless manicures and pedicures, and bespoke bridal packages. Every detail is designed with comfort and quality in mind.
The space itself is a sanctuary. Calming tones, gentle aromatherapy, and gracious hospitality create an environment that encourages deep relaxation.
“Our goal is to offer more than a service—we create a space where guests feel genuinely seen, heard, and at ease,” says Hofferica.
What truly elevates Divine Images is its dedication to growth through listening. Client feedback is not only welcomed—it actively shapes the evolution of services. This attentiveness cultivates trust and consistently exceeds expectations.
Whether you’re preparing for a wedding, embracing a personal transformation, or simply carving out time for self-care, Divine Images delivers an experience that is both refined and restorative.
A vintage ad from 1937.
Embark on a fashion journey with The Shoppes at The Flanders Hotel
Enter a realm of style and elegance at The Shoppes at The Flanders Hotel, a fashion haven curated with love and expertise by the visionary owner, Arlene Voudouris. Since 2009, Arlene has poured her heart and soul into creating a shopping experience that transcends the ordinary, delighting customers with a diverse selection of clothing, accessories, and jewelry that cater to every taste and size. With a keen eye for trends and a deep understanding of the industry, Arlene Voudouris has steered The Shoppes through the
ever-changing world of fashion, adapting and evolving to meet the needs and desires of her loyal clientele. Her unwavering passion for clothing and accessories shines through in every corner of the store, creating an atmosphere that is both welcoming and inspiring.
At The Shoppes, customers are not just shoppers— they are guests on a fashion journey guided by Arlene and her dedicated team of personal shopping assistants. From finding the perfect outfit to selecting the ideal accessory, every step of the
shopping experience is infused with Arlene's personal touch and attention to detail.
Explore a treasure trove of brands like Comfy USA, IC Collection, Winter Sun, Sun Kim, Iguana, and Khangura, carefully selected to offer a diverse range of styles and sizes for every body. Let the trained sales team assist
you in discovering the perfect fit, color, and style that reflects your unique personality and preferences. As you wander through the aisles of handcrafted jewelry, exquisite handbags, and stylish shoes, you'll feel Arlene's presence in every carefully curated item, each chosen with a discerning eye for quality and beauty. The Shoppes at The Flanders Hotel is not just a place to shop—it's a destination where fashion dreams come to life, thanks to the vision and dedication of Arlene Voudouris.
