she was able to understand the term as “consciously living one’s values.” She believes that we live in a world where we are constantly overstimulated, and the hyperattentiveness that comes with the process behind STILL has allowed her to slow down and better appreciate nature. Mary Jo hopes this self-discovery simply translates to her followers. Even with the harsh daylight and temperature constraints that come with a Northern winter, Mary Jo still holds true to her original vision of one collection, one image, once a day. “I’m not a purist, but I’ve always been fascinated by a life well lived.” Her cheeks are still rosy from today’s cool air, and I can’t help but wonder if she had been foraging for today’s piece prior to meeting with me for our morning coffee. Mary Jo Hoffman resides in Shoreview, MN with her husband, Steve, and her two children, Eva and Joseph. Her work can be found on stillblog.net, and her exclusive Target Corp. and West Elm collections are now available for purchase online. Steve Hoffman is a home-chef and writer who has won three national food journalism awards, and his work has been anthologized in Best American Food Writing 2014 and 2015. NOTE: Mary Jo Hoffmann hired photographer, Wing Ta, and the creative direction of Martha McQuade and Dan Clark of Mad Work studio to create the beautifully unique STILL by Mary Jo Hoffman Target Corp. Collection product photos.
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