Maite X. Figueroa
CELL /
415 637 5995
HELLO @ MAITEXFIGUEROA.COM
EDU C AT IO N Academy of A r t Universit y MFA; School of Graphic Design / May 2014 Universit y of C alifornia, Davis BA; International Relations & World Trade / June 1995 E X PERIEN CE Independent Designer and Marketing Consultant + + Collaborated with team leads to create client communication + + Worked with local non- profits to generate international ad campaign + + Identity and packaging for food client
You Technology (formerly Softcoin, Inc) / Acco unt Exec utive + + Managed the development, implementation, and execution of on-line promotional campaigns to drive ROI + + Conducted quarterly business reviews to evaluate the performance of each promotional campaign, and re - evaluate as necessar y.
Littler Mendelson, P.C. / Marketing Man a ge r + + Managed the development, implementation, and execution of lead generation programs for new and existing clients, lead tracking and awareness campaigns + + Coordinated event logistics including speakers, registration, audio visual needs, event production, on-site quality control and pre - and post- event marketing + + Administered CRM program, including upgrades, usage, reporting and training
Wells Fargo Bank / S e nio r P ro ject Man a ge r – Vice P res id e nt , S trategic Initiatives D iv is io n + + Launched integrated marketing & communication campaigns designed to generate new middle market and large corporate banking business + + Conducted internal and external client focus groups; funneled feedback into ongoing marketing strategies and tactics. SK IL L S + + Adobe Creative Suite + + MS Office ( Word, Excel, Power Point) + + HTML, CSS + + Social Media + + Fluency in Spanish and French + + Photography
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