MULTICHANNEL MEDIARAMA All brands sustained by Maison Moderne share the vision that today’s media output needs to be customised and adapted to the fast-changing behaviors of communities and subcultures. From the magazine to the mobile screen, from guide book to facebook—our brands are designed to be at the right place, at the right time.
Among the plethora of products and services offered by Maison Moderne, Luxembourg’s biggest independent publisher, vibrant and recognisable media brands are more than just the stars in a team of skilled players. In many ways, they are key to the success of the company as a whole. Media brands create value. Through relaunches, digital extensions and other vertical additions to the brand value chain, the media brands of Maison Moderne are testing grounds for editorial, technical and social innovation. By evolving, they create new business opportunities, new partnerships and new jobs. Media brands generate knowledge. Thanks to the constant feedback from readers, the conversations at brand events and the data collected through surveys, market studies and online tracking systems, every brand is a barometer for the behavior and composition of specific target group. This knowlegde is an integral part of the workflow at Maison Moderne and taps back into the value chain of each brand. Media brands build standards. As curators of exhibitions, co-editors of book projects or sponsors of social events, brands such as paperJam, Explorator and Archiduc act as ambassadors to the quality of all Maison Moderne activities. Moreover, they often serve as reference points for clients at the beginning of a strategic audit in content marketing. Media brands make promises. Every successful brand is built around the promise, that you know what you get and that you will get what you want. While this is true for the media brands of Maison Moderne, you just might not always get what you expect.
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City Magazine City Mag—or the magazine with the monthly name change. Having won close to ten international awards, it’s by far the most prized publication in Luxembourg. But that’s not all: Luxembourg City’s official magazine is also profusely read, and more and more so. According to the Plurimédia 2013 survey, City Mag has seen a spectacular 32% reader increase. There’s never been a more profitable time to invest in City Mag. Duncan Roberts Journalist Deborah Lambolez Managing editor Monthly www.citymag.lu
mmm - Issue 3
20/12/13 11:37