INTRODUCTION

Our brand is more than a name or logo. It stands for the trust we earn from patients, partners, customers, and employees. This trust is an asset and should be managed properly.

We all must work together to build recognition and consistency for our brand as we continue to grow in our mission of serving the healthcare needs of Western North Carolina. It’s important that the brand maintains a consistent look and feel each and every time it’s seen. This requires strict dedication to standards. The guidelines in this brandbook will explain how our brand elements should be used.

At MAHEC, we have three interrelated but distinct brands. These brands are associated with specific functions here at MAHEC and each is supported and communicated through a visual identity that includes our name, logo graphic, font style, and specific colors.

The guidelines in this brandbook will explain how the visual elements of each brand should be used.

Use of these visual identities is managed by MAHEC’s Marketing and Communications department. If you have questions about their use, please contact Michelle Morgan at (828) 257-4442 or michelle.morgan@mahec.net.

Our logo is the touchstone of our brand and one of our most valuable assets. We must ensure proper usage.

The preferred way to use our logos is over a white or light colored background. Every attempt should be made to do this.

If a logo must be placed on a dark background then the logo can be “knocked out” and used in white.

Please observe ample clear space around the logo to maximize visual effectiveness and don’t allow other elements, including text, to intrude into this clear space. Having a clear zone protects the legibility of the logo.

You should reproduce the logo only from authorized files obtained from Marketing and Communications.