MAHEC

Colors

Our colors are what gives our brand personality. We’re bright, bold, and colorful!

PMS 2685

CMYK 93, 100, 18, 21

RGB 49, 0, 111

HEX #31006f

PMS 542

CMYK 61, 27, 8, 0

RGB 92, 147, 187

HEX #639ec8

PMS 7737

CMYK 64, 15, 100, 1

RGB 107, 165, 58

HEX #6ba53a

PMS 7463

CMYK 100, 81, 42, 45

RGB 0, 67, 99

HEX #1D3E55

Typography is a key element to communicate a unified personality to our printed and electronic communications.

The font that should be used whenever possible is Cabin. It is available on all MAHEC computers. The exception to using Cabin is your email signature. You should use Calibri for that as most computers on the receiving end of your emails will not have the Cabin font installed.

An email signature is as important as any other part of our corporate identity. It adds a level of professionalism to email communications. Think of your email signature as a digital form of a business card.

Each employee should create their email signature in Outlook based on the guidelines below. No graphic elements other than the logo are allowed in signatures. Colored or animated backgrounds are not allowed. Quotes and sayings are not allowed. The links to Facebook and Twitter are optional as are personal pronouns. If you would like to list your pronouns, please do so above your title and in the same font/size/color as your title.

Sally Smith, RN Business Operations Coordinator

MAHEC Family Health Center at Biltmore

123 Hendersonville Road | Asheville, NC 28803

Phone: 828-257-4400 | Fax: 828-257-4768 sally.smith@mahec.net

FACEBOOK | TWITTER logo should be approximately 1 inch wide name should be 13 pt bold Calibri in RGB 107, 165, 58 remaining information should be 11 pt Calibri italic in RGB 49, 0, 111

Jane Smith

Administrative Coordinator

125 Hendersonville Road | Asheville, NC 28803

Phone: 828-257-4440 | Fax: 828-257-4768 jane.smith@mahec.net

FACEBOOK | TWITTER logo should be approximately 1 inch wide name should be 13 pt bold Caibri in RGB 107, 165, 58 remaining information should be 11 pt Caibri italic in RGB 92, 147, 187

Susie Smith

CE Planner

Department of Continuing Professional Development

121 Hendersonville Road | Asheville, NC 28803

Phone: 828-257-4400 | Fax: 828-257-4768 susie.smith@mahec.net

FACEBOOK | TWITTER logo should be approximately 1 inch wide name should be 13 pt bold Calibri in RGB 49, 0, 111 remaining information should be 11 pt Calibri italic in RGB 0, 67, 99

USE THIS LOGO FOR:

All MAHEC patient care locations and patient care-related services

All MAHEC residency and fellowship programs

All MAHEC support entities like Talent Mgmt, Finance, IT, Marketing and Communications, Facilities Management, etc.

USE THIS LOGO FOR:

Our branch UNC schools located on our Biltmore Campus - School of Medicine, School of Public Health, School of Dentistry, and School of Pharmacy

MAHEC’s Department of Research

And when referring to the name of the UNC building on MAHEC’s Biltmore Campus

USE THIS LOGO FOR:

All core AHEC service lines which include:

Continuing Professional Developmnet (CPD) Practice Support Library Servicees Health Careers

Student Services