Sourcing Chinese suppliers for some major RM New business line expansion (API, PET, PS etc) Value addition of products (Textile, Leather) Increase Ex-stock Trading (existing & new) Threat Indian & Chinese cheaper RM suppliers Local basic RM manufacturers coming up Increase of competition taking advantage of IT Business Strategy To nourish the Strength More need base training of people (Management & Technical) Build more relation with major supplier Exert Professional Behavior to maintain the reputation of ACI Proactive approach to customers for relationship marketing To turn Weaknesses to Strength Find suppliers for some major Raw Material not in range Update suppliers with market & competition on regular basis Insist supplier for technical support showing business potentiality To avail Opportunities Increase customer base Increase product base Step for Value Addition Increase trading of Ex-stock To turn Threat to Opportunity Take advantage of IT to form chemical data-base for new opportunity. Try sourcing of RM from India & China Key differentiating factors that attracts customers: Quality, price, timely delivery with clean documents Technical Assistance/Information to customers about int’l price Proactive involvement in customers purchasing decision Excellent relation with loyal customers Highly professional & customers caring sales people Products, Customers & Supplier Base Up to 2005
Chemical
Textile
Leather
Total
Total Product base
60
35
70
165
Total customer
70
36
60
166
Total supplier
29
4
2
35
Major Development through initiative in 2005 Re-start of Ex-stock sales of ExxonMobil Plastics Increased customer & Product base through trials for Textile Auxiliaries Introduction of C&TP from Stahl India Appointed a Retailer for Stahl Leather Chemical sales Irregularities caused by Sales Manager, Leather (Mr Mizan) mostly adjusted with customer satisfaction Sourcing PET from China Sourcing API from India & China Measurable & Comparable items Software development Weekly sales Meeting with all SBU with EDT