How Social Media has helped to grow our Club

Poole Town Football Club

During lockdown we realised that the only way we could engage with our football community was through the power of social media. We had to find new innovative ways to reach out to fans young and old with innovative ideas and by using established platforms.

Our most successful foray and by far the most watched was when Harry Redknapp came to support our super fan Josh Faramus as he cycled his go cart around Slades Farm to raise funds for the club during lockdown. Josh became an overnight sensation and we soon realised just how powerful our Social Media really was. We haven’t really looked back.

Chloe Larby our then Social Media Manageress quickly helped us reach over 5K Facebook, 12K Twitter and 2k Instagram followers. Our website now gets over 1,600 page views per week more than any other team in our league. We even re-launched our YouTube channel sending more games than ever before into our fans’ homes. This season we are concentrating our efforts on reaching our younger fans. In 2018 with the help of Richard Gale of Gales Homes and Investments we launched our PTFC Kids Initiative offering free coaching to children who may not have previously been able to afford it. We understand that the future of our game is in grassroots football and that we should leave no stone unturned looking for the next Marcus Rashford but it’s also about just getting kids into sport; kids who might otherwise have been left out, with our tagline “Fitter, healthier and happier. “

This season we will be taking our Social Media output to a new level, with the help of rising star Jack Pyne, at the Football Shirt Framing Service. Jack has agreed to help us launch PTFC Kids onto Tick Tock, opening the door to a new way of interacting with existing young fans and encouraging new ones. We’d like to thank Grahame Gibson at Jade-Aden for sponsoring this year’s PTFC Kids Initiative.

We are hoping to work with media students at Bournemouth University to help us with a number of projects which would include the other football activities, youth football, academy football, ladies’ football and the walking football for the older generation. www.pooletownfc.co.uk | www.ptfckids.co.uk

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