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Leading the Way in Cross-Cultural Digital Marke�ng

A�er a challenging few years, Covid is now becoming a distant memory. And this post-pandemic era brings some exci�ng opportuni�es for Challenger Brands who want to scale across borders and connect with consumers across cultures. At Digital Crew, we're op�mis�c that 2023 and 2024 will be an excellent �me for us to solidify our posi�on as a top-�er Challenger Agency. Our cross-cultural marke�ng proficiency and global outreach enable us to capitalize on new business opportuni�es and revitalize our current clientele.

CHINA OPENS UP: A NEW OPPORTUNITY

One of the most exci�ng developments is China's opening up a�er months of strict COVID lockdowns and restric�ons. As one of the world's largest and most influen�al markets, China presents a tremendous opportunity for businesses looking to expand their reach. At Digital Crew, we have a strong presence in Shanghai and Guangzhou, giving us a unique advantage in helping businesses navigate the complex Chinese market. We understand the cultural nuances and the digital landscape in China, which is crucial for successful digital marke�ng campaigns. We have also observed interna�onal brands partnering with virtual influencers to engage digitally na�ve consumers with tailored content designed to appeal to specific target audiences.

CEBU PACIFIC AIR: A LONG-TERM PARTNERSHIPV

We are excited to con�nue our long-term partnership with Cebu Pacific Air, one of our biggest clients. With travel restric�ons easing, they're ge�ng ready to take to the skies again, and we're thrilled to be a part of their comeback story. In March 2023, Cebu Pacific Air will be launching new campaigns, and we can't wait to help them reach new heights.

CROSS-CULTURAL AND BORDER DIGITAL PROJECTS: OUR FOCUS

At Digital Crew, we have always been focused on cross-cultural digital marke�ng. Our team of experienced digital marketers is fluent in mul�ple languages and has a deep understanding of different cultures, allowing us to create campaigns that resonate with audiences across borders. As the world becomes increasingly interconnected, our focus has shi�ed towards cross-border digital projects. We believe that businesses need to embrace the unique challenges and opportuni�es that come with working across borders, and we are here to help them do so.

PANDAMETRICS 2.0: A GAME-CHANGER

We are excited to announce the launch of PandaMetrics 2.0 later this month. As a proprietary social media listening tool, it has been an essen�al part of our toolkit for successful digital marke�ng campaigns. With a new user interface and improvements to our extrac�on, transforma�on, and loading (ETL) process, PandaMetrics 2.0 will provide even be�er data extrac�on and analysis capabili�es. This will enable us to provide even more valuable insights to our clients, helping them make informed decisions about their digital marke�ng strategies.

At Digital Crew, we believe that a data-driven approach to digital marke�ng is essen�al to crea�ng campaigns that are not just culturally relevant, but also emo�onally resonant. As the world becomes more interconnected, cross-cultural digital marke�ng is no longer a nice-to-have, it's a necessity. We're proud to be leading the way in this space and are excited to help businesses connect with audiences across the globe.

www.digitalcrew.agency

HI MAGNETS,

I’m dedicating this issue of Drake Cooper’s MAGNET Matters update to the one and only Jamie Cooper. (He won’t be thrilled about this, because he’s far too humble, but hey guess what, he’s not the boss anymore…well, actually he sort of is, he still chairs our board). “The one and only” is obviously a figure of speech, but in this case, I mean it. In fact, when I first took that call from the recruiter about “an opportunity in the mountain west” she told me in her 30+ years in the industry she’d never met anyone like Jamie Cooper. It’s now been a little over a year, and I can confirm that statement. Jamie cares deeply about people and culture. That is the legacy he cares to leave behind. I’m beyond honored that he chose me to carry it forward. I know there will be challenges ahead, but I also feel woefully prepared thanks to everything Jamie has done.

If you’re looking for guidance on how to succession plan, I strongly encourage you to speak to Jamie. He went about this transition in such a thoughtful, methodical way that I believe it set me up with the best opportunity for success. He over-communicated to the agency from the very beginning, so there was no confusion on what his plan was and what the plan was for the agency. So by the time we formally announced my appointment to CEO there was a sense of familiarity, not surprise.

Many of you have known Jamie far longer than I have, and I’m confident he has impacted many of your lives. He’s certainly impacted mine. And not just because he took a chance on hiring me, or the guidance every day since doing everything in his power to help me be successful in this role. The thing that I wasn’t expecting was how I would not only gain an incredible professional opportunity, but I feel like I’ve gained lifelong friends. I have been welcomed by Jamie and Charla to a degree that I feel like I’ve known them forever and it has me overwhelmed with gratitude. But, for those who know them, I’m sure that comes as no surprise. It’s who they are. “One of a kind”.

What’s next for Jamie? A combination of much needed family time, fresh powder runs, mountain biking trips, warm nights in Sayulita, camper trips to who-knowswhere in Idaho and beyond and undoubtedly some newfound hobbies. We hope he and Charla will be able to join us in Tokyo so you all can personally wish him well but in the meantime, please join me in congratulating Jamie on his retirement.

With gratitude,

Mindy Stomp

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