New Additions to the Team

We’re excited to announce that Ami Sirlin has joined Response Media as our new Chief Client Officer. With over 20 years of experience in the industry, Ami brings a wealth of knowledge and expertise to our agency. Her unique perspective and innovative marketing approach will undoubtedly help us continue to elevate our Client Experience. In her new role, Ami will be leading our client experience team, overseeing the development of our client relationships, and collaborating with our clients to ensure they receive the best possible service.

Brooke is a project management professional originally from Miami, Florida who has made a home in Atlanta. She has a blend of corporate and marketing agency experience working with various types of companies from large retail brands to hospitality giants and small businesses. She specializes in streamlining processes and managing projects. She likes to think of herself as an empath who can understand the needs of her team and the needs of external clients, which helps her build long-term relationships. Brooke puts her Converged Communications - Corporate Strategic Marketing degree skills to use to structure, plan, and adapt to the ever-changing marketing industry.

Yes, the cranberry people. In late 2022, we added Ocean Spray to our roster of top CPG brand clients, helping them create new, fun, and memorable experiences with their consumers through data and personalized CRM. Did you know Ocean Spray is a cranberry farm collective that grows over 80% of the world’s cranberry supply?

After a full audit of their consumer relationship programs, we helped Ocean Spray reinvent how they capture more first-party consumer data and effectively communicate with their consumers in more productive ways. The holidays were our first opportunity to launch, and we led with great email –effectively increasing engagement and consumer interactions by over 50%.

Client Evolution: Big Ass Fans

In 2020, we created an Analytics offering in the agency to help our internal team improve reporting, optimize campaigns, and deliver better client insights. Big Ass Fans (BAF), a High-volume, Low-Speed fans (HVLS) manufacturer based in Lexington, KY, engaged us to audit their marketing programs’ effectiveness back in 2020, and the engagement led to a retainer agreement to help with marketing analytics. Today, RM serves as BAF’s outsourced marketing analytics arm, managing and developing marketing dashboards and other advanced analytics outputs, such as campaign effectiveness and Predictive Demand Analysis. As a result, we’ve grown the account by over 81% YOY since 2020. We’re proud that BAF is our largest analytics client and continues to grow.

New Strategy: Client Partner Summits

In March 2023, we hosted a Partner Summit for our client, Enfamil (infant formula). As their acquisition media agency, we help them acquire over 90% of all expecting moms each year into their CRM program. We invited our most strategic media partners to provide them the opportunity to collaborate with our client and media team to improve our work together. We hosted everyone from the largest pregnancy apps, and baby registries, to TikTok. The day was educational, engaging, and provided us with a new way to showcase the strong partnerships we’ve developed on our client’s behalf. This event will be replicated across our largest clients annually, as both a productive working session and a great relationship builder.

Sarah Morgan is an accomplished marketing professional with over 7 years of experience in the industry. She began her career in traditional marketing, working extensively with print, promo, design, signs, and apparel for multi-family clients. As the marketing landscape evolved, Sarah expanded her expertise into the digital world, recognizing the importance of reaching clients across all channels. At Response Media, Sarah’s passion for learning and growth led her to a role where she could continue to expand her knowledge of digital marketing. With a keen eye for detail and a dedication to excellence, Sarah has become a valuable asset to the Response Media team. Sarah’s ability to understand the unique needs of each client and develop tailored marketing strategies that drive results have earned her a reputation as a trusted and effective marketing professional. With a deep understanding of both traditional and digital marketing, Sarah brings a comprehensive and innovative approach to every project she takes on.

MM&M AGENCY 100