BELL V-280 AWARDED $70 BILLION ARMY CONTRACT MICHIGAN LAUNCHES BUSINESS ATTRACTION CAMPAIGN

Coming off our 2021 AOR win against 15-year incumbent, Universal McCann, we have just launched a fully integrated business attraction campaign for the state of Michigan. The campaign connects with 8 unique audiences in and out of state with over 50 different communications.

Magnet Matters

March 2023

Overview

Economic pressures on the auto companies continue to heat up in Michigan, and job security is a major topic. As the industry evolves to electrification the mix of suppliers is dramatically changing, as is the composition of the workforce. Engineers are in great demand as traditional Tier One companies are focused on changing if they want to survive. This week alone, GM offered buyouts to a majority of their salaried workers globally. And, Ford is struggling to evolve and maintain high-quality levels. The prosperity of the car companies dictates the health of the Michigan economy, especially SE Michigan. It appears that the next few years will be economically challenging for the industry. In addition, as is the case across the country, real estate sales are a fraction of what they have been.

Because we are not dominated by the automotive sector, we are not feeling a direct impact on our clients’ marketing expenditures. We are hopeful that things will at least remain status quo in the near term.

New Business

1. In addition to assuming responsibility for three new Black Rock Bar & Grill restaurants in the Tampa Bay area, we are now the agency of record for a 20-location pizza franchise operation with ambitious goals for expansion.

2. We are also in the early stages of working with two more franchised restaurant concepts based in Florida with locations in four states.

3. Our franchise portfolio continues to grow as we added a new pizza concept in Michigan and are presenting to another non-restaurant concept late in March outside of Michigan.

4. Another new Florida-based national client is starting to become more active with ambitious plans for growth in both the B2C and B2B categories.

Summary

We continue to be optimistic about continued growth. The quality of our work in all disciplines is great, and our client relationships are strong.

Results

NEW BUSINESS UP REVENUE UP PROFITABILITY SAME

Personal

Debra is successfully recovering from her 5th foot surgery, and hopefully, her last. I will be coming to Park City, but she will not. I was recently selected as a Pillar in Business and Philanthropy by the Bates Street Society in Michigan, along with 7 other people. Quite an honor.