3 minute read

“Ch-Ch-Ch-Changes”

Well, the last few months have been a bit of a roller coaster.

When we last saw you all in Barcelona there were four partners and now there are three. Kevin is no longer with the agency. This change, while difficult to make, was in the best interest of the agency and we've been lucky to fill the role quickly promoting our ECD, Nick Bruskewitz, to Chief Creative Officer. Nick has been with the agency for three years and has played a key role in elevating our creative over that time.

At the end of November we lost our second largest client. The financial impact that comes with losing a client is always tough, but this client was also great to work with, valued our work, paid us appropriately for it, and was willing to take risks. What more could you ask for?

Unfortunately, we were a subcontractor to an energy program design firm who was let go putting our future in jeopardy. While the client requested KSV to stay on under their newly selected program design partner, a forced partnership rarely lasts. As a result, we started 2023 with a financial gap and a full-court press on new business.

Speaking of new business, you may remember the client loss we experienced in 2019 (National Grid) that decimated the agency. Well, we've been deep in a pitch with them and are heading into the final round. It's been a six-month process but we're nearing the finish line. Winning would be financially game changing for the agency but also the ultimate redemption story. And who doesn't love a redemption story? Send us your good energy and winning vibes!

We're sorry we won't be seeing you in Salt Lake City this year. Hopefully things will be looking upwards by Tokyo. Missing you all!

Erin, Rachel, Tucker

In the wise words of Beyoncé, “Who run the world? Girls!”

What do STEM and candy bars have in common? KSV’s newest client Mars, Inc.! An internal study conducted by Mars sought to understand why their Digital Technology group experienced significant drops in female leadership (30% female representation in middle management vs. 4% senior leadership). The study revealed four key enablers and barriers to career progression and so on International Women’s Day, Women of Digital Mars (WoDM) was officially launched dedicated to furthering women’s advancement to leadership positions. Mars partnered with KSV to define and launch their brand, establish their voice, and to build a community.

March 1, 2023

Hello MAGNET!

I hope your year is off to a great start. I feel like January started off slow, but here we are already in March and no doubt Park City will be here before we know it!

Where we stand 60 days into the new year:

We’re off to a solid start this year. We’ve picked up 4 new clients within Jan/Feb and have a couple of more warm leads in the pipeline. We have a few prospects that are in limbo waiting things out with everything that’s going on in the world, but we’re doing our best to stay top of mind for when they are ready to move forward.

Trying to figure out how to enhance our pipeline:

I can’t wait for this meeting given the new business topics. We’re closing business, but need a hell of a lot bigger pipeline. I keep telling my team if we could have a consistent $2mm pipeline and close 1/3 of that every 6 months we would be cruising.

Culture:

We are freaking onto something. I’ve told Tara the last 2 years “we are getting close” … I told her two weeks ago “we are there!!!”. Now it’s time for us to take the leap, and the team is ready to do it.

Revenue:

We did $2.9mm in 2020, $3.3mm in 2021 and $3.5mm in 2022. Our revenue goal is $4mm for 2023 and I know we are going to get there. For the first time in a very very long time, we’re focused on a kick ass culture that produces great work for badass clients. I think that focus is what’s going to get us over the $4mm hump.

Personally:

Tara and I are expecting a DAUGHTER in May! The plan is for her to join me in Utah, but totally depends on what her doctor says. Matt Matt turns 2 March 19… where is the time going?!?!?!?!

See you all very soon. I really can’t wait.

Sam Revenue: Up Profit: Up Spirits: Up!

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