Hello,MAGNETFriends!

Our team started 2023 refreshed after we closed the office for the final week of the year it was scary, but it was a success

The last year has been an incredibly fruitful one in focusing our efforts on improving our own operations from a logistical standpoint Around the beginning of the pandemic we made some strategic decisions that focused our model exclusively on our agency efforts when previously we had been developing marketing software as well. We rode the wave of agency leads that came in as organizations adapted to an increasingly digital landscape and focused a lot of our attention on improving our product and adding team members, but I feel we left some of our own housekeeping behind in the process We started bringing on staff that were more well-suited to management and began slowly delegating work we had traditionally handled at the owner level It was at about this time that we found MAGNET.

Since our first appearance in Boston, we have attended every event and taken part in every training offered It has been a HUGE boon to our operational maturity and in the last 6 months we have made improvements to our HR policies, our sales process, management training, and in our general networking We’ve quickly become true believers in the value of having such an open dialogue with our fellow agencies and we want to extend a very genuine thank you to the folks who have been generous with their time and expertise Looking forward to seeing you all in Park City and to what we can bring back to the business after we learn from you all. More details below

Newservices Australia

Developed a disability accessibility audit for organizations’ websites to ensure they are in compliance with the ADA for the more than 1 3 billion folks in the disability community

Launched a partnership with Bellingham and Whatcom County Tourism to deliver Local SEO to hometown organizations This is a pilot program to be brought to similar organizations in other cities and counties

Although we’ve been providing content writing and dev support under the guise of SEO for the past 7 or so years, we’ve finally teased both out into their own line items And like everyone else in the industry, we’re digging in and gearing up for the dreaded UA transition to GA4 a nice way to attract new clients via web dev

Have our first Australian client and our office set up (complete with phone number and address) Working slowly to network, set up our com au website and more learning the culture and being respectful Getting U S actions off our plate.

Potentially partnering with an AU-based B-Corp to review our mission/values for better alignment

TEAM&BUSINESSDEVELOPMENT SIGNINGOFF

We’ve continued to add more structure to our teams and invite input for business planning Annual strategic planning is moving more slowly with more people, but greater insight means better planning and more company buy-in (all great things, as employee burnout and quiet-quitting are trending)

We’ve also tried our hand at more breakout sessions to support feedback from everyone (especially the quiet ones!).

We’ve been developing better connectivity between sales, fulfillment, and account management teams by collaborating more meaningfully on proposals and initial meetings with prospective clients (gleaned from Mirren training and MAGNET Sparks presentations) We’ve been leaning in on better storytelling rather than a list of services we provide (and it’s working!)

Finally, we’re pushing and planning for more education and training to keep people interested in the work, keeping in mind, “What if we invest in them and they leave what if we don’t invest in them and they stay?”

Newclientfeature

Please give our Paid Ads Team Lead Spencer a warm hello while in Utah!

Hope to see you all in Tokyo later this year.