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The Business Overall

New Business Plan Is Working

After losing our two largest accounts in the Spring of 2022, we prepared an aggressive new business plan that was executed over the past 12 months. As of March 2023, we have secured a dozen new accounts that will result in total replacement of the lost revenue. Inspired by MAGNET agency presentations at the 2022 Boston Summit, we revamped our website and pitch materials. Godwin pursued and earned the business of recession-resistant prospects in our specialties of healthcare, education and tourism. We have acquired several blue-chip accounts secured with two-year contracts.

Our staff has worked extremely hard to make this happen with incredible proposals that are both strategic and creative. I am thankful for the Godwin team effort and all the support they have provided in answering the challenge. Here’s our client wins so far:

Revolutionary Spaces, Boston Hired for our travel/ tourism marketing experience. This historic museum’s Old State Meeting House is where the Boston Tea Party began.

Northstar Memorial Group, Houston Engaged by this national company based on our extensive knowledge in multi-channel database lead generation marketing for the end-of-life care vertical.

Sage Health, Nashville Hired by this national healthcare company for our healthcare experience launching primary care centers across America.

Bundy Group, Charlotte Hired by this boutique investment bank for our experience in financial services related to mergers and acquisitions.

Strive Health, Chicago Hired by this Denver-based company for their Chicago healthcare launch for our healthcare experience in value-based primary care for strategy, branding and creative.

Mississippi Sports Medicine and Orthopaedic Center Hired for our healthcare marketing experience and our responsiveness to the marketing director’s needs since she’s a one-person department answering to 21 physicians.

BlueHealth Baptist Hired by Blue Cross Blue Shield of Mississippi for our creative solutions and proven marketing, digital and event strategy to relaunch an innovative primary care center exclusively for Blue Cross members.

The Vertex Company Hired for our expertise in digital and social media marketing as this global aerospace company changed its name to V2X.

Mississippi College Hired for crisis management regarding a sensitive issue.

Thrash Commercial Contractors Hired to refresh this local construction company’s website to make their brand attractive to regional clients.

FWD.US Hired to introduce this out of state organization to business and community leadership for our Mississippi public relations and media connections.

Empower Mississippi Hired for our experience in branding, naming, and launching a new schools accelerator, Embark-New Schools for Mississippi.

Lauren Mozingo Promoted to SVP Operations and Brand Management

Lauren has been integral to Godwin’s success during her 25-year career. She has led many of our largest accounts including financial, healthcare, education and tourism clients. In addition to her brand management role, she was recently promoted to be over Godwin operations where she has had an immediate impact. Lauren’s unflappable positive attitude and her problem-solving abilities serve our clients and our staff well. Congratulations Lauren!

Jeff’s Painting Again

It’s been a 30-year hiatus, but Godwin President Jeff Russell is painting again. He has a Bachelor of Fine Arts degree combined with a Master of Business degree, but for most of his career the MBA side of his brain has won. Recently, Jeff’s daughter gave him a watercolor set that sparked his creative urge to paint. Here’s a sample. Please don’t judge.

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