Momentum is hard to start, but once rolling, even harder to stop

-Ryan Rieches

We think there’s power in this word and that it’s underutilized. Think about it, there are no negative associations to momentum – only positive. And there are many types and degrees of momentum that we create for our clients by utilizing the power of their brands — whether it’s related to a business vision or rooted in culture. While virtually all other branding firms in our space focus on business growth as their promise, we believe we are the only one using momentum as a brand driver.

We’re still early in the process of bringing this idea to life. But since I was on the planning committee for Park City and the topic of agency positioning came up – I volunteered to share our work in progress. Be kind. Good thing tomatoes are out of season.