Nestle Healthy Kids programme case stories

Page 53

Baljeet Singh

PRINCIPAL

“The best thing about the Nestlé Healthy Kids Programme is how easily it changes the way children think – which is the most difficult thing to do. As adolescents, they are most vulnerable to being pulled into different directions. At this critical stage, these simple sport-for-development sessions and life lessons productively engage their minds and bodies. Not only has this helped minimize drug abuse among older children but has also almost eliminated caste-based discrimination, which was previously a problem here.”

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