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The Design Collection of Julia Maghan Katrick


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Blossom Jar Package Design

Type Cube Environmental Design

Va Va Vespa! Advertising Campaign

Security

Typographic Installation (Group Project)

Vapor Motors Booklet Brochure

Anti-Trafficking Public Service Announcement

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Dark Tea Time Book Cover

Air Lamp Typeface

Jaunt Magazine

5-Hour Energy Advertising Campaign

iPhone Wallet Information & Interactive Design

Volcom Stone Package Design (Group Project)

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Blossom Jar Package Design

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Overview

Blossom Jar Tea Company is a new company sells the high quality tea, in 3 different varieties. Black, Green & White Tea, with different flavors and ingredients in each one. All aspects of the packaging is made of recycled materials, and is of course, 100% biodegradable.

Challenge

Create the identity and packaging for the organic tea company. Design the label, the logo, the packaging & the tea bags. Consumers will come to recognize Blossom Jar as a earth friendly, organic, natural & delicious tea company.

Solution

The name Blossom Jar was chosen because the tea itself is of the blossoming variety. When the tea is put into hot water, it blossoms into a beautiful flower. The tea would be sold in the pails to make it easy to carry. The instructions for brewing the tea are on the tea bag labels, and the ingredients are listed on the tag attached to the jar.

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Type Cube Interactive Environmental design

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Overview

This type cube is designed for The National Museum of the American Indian, to be on display at the main lobby. The Museum was established in September 21, 2004 in Washington D.C.

Challenge

Design a cube that can be handled by visitors, and is in some way interactive. The cube must engage a few of the five senses, while the viewer is able to read all six sides of the cube. The type on the cube is to teach the viewer about the unique rainsticks of the Native American Indians.

Solution

The cube is designed based on the rainstick and how it came to exist, it’s origins and how it works. Inside the cube is a rainstick, so when the viewer picks up the piece, and turns it to read the different sides, the rainstick makes the sound of rain falling.

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Va Va Vespa! Advertising Campaign

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Overview

Vespa was founded in April 1946 in Florence, Italy and has been and Italian icon ever since. Consumers recognize Vespa’s as a fun loving, exciting company, with their colorful scooters and their promotion of the outdoors lifestyle.

Challenge

Design an ad campaign that consists of three single page color ads, and one double truck ad. The ads would be printed in magazines, and at bus stops, subway stations and on billboards. Promote Vespa as a young, fun loving company, and reinforce these ideas to the potential consumers.

Solution

The images do not show the riders faces, so that the viewer could imagine themselves on the scooters. The ambiguity of the riders ads a hint of mystery to the image, creating an unexpected scene that is intended to keep the viewers attention.

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Security Typographic Installation (Group Project)

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Overview

The word security was installed in front of the St Augustine Police Department, to be seen at Art Walk. The word was to represent the strong & stable building that it stood in front of.

Challenge

Design the letters of the word security, and re-create the entire word in a larger than life installation. Choose a small object to serve as a pixel that is also relevant to the word. The group chose to use packing peanuts because they are used to secure fragile packages, and are relevant to the word security.

Solution

By gluing 2 packing peanuts together side by side, one pixel is made. The word security was made of several hundred pixels, and the group used over 850 packaging peanuts to create the installation. The word was 3 feet tall and 12 feet long. By working together, Nick Anderson, Jill StClair & myself install the word larger than life in front of the Police Department.

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Vapor Motors Booklet Brochure

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Overview

Vapor Motors is a car manufacturer that offers a vehicle that runs entirely off of oxygen, never once requiring any gasoline. The cars are made from materials that are not harmful to the environment, and releases zero emissions into the atmosphere. Vapor’s vehicles never compromise their sleek looks, they are very in vogue.

Challenge

Vapor has just released their newest car, the Vapor Aurora, and it requires a booklet for potential consumers to take home with them when they leave the dealership.

Solution

The booklet is made in a longer format to mimic the shape of the car. The images are all black and white, with the occasional red lipstick or head light, and the logo stays true to it’s blue color. The contrast of the black and white against the red illuminates the cars, making them stand out against their background.

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U n r ivaled The all leather interior is unmatched and unrivaled in it’s quality. This car is made for ultimate comfort and functionality, and stunning beauty.

Photo Courtesy of NetCarShow.com

The interior of the Vapor Aurora is designed from nature, using only organic materials. No other car company can come close, they are welcome to try.

Interior Photo Courtesy of Adam Smith Photo Courtesy of Adam Smith

Toples s

Representing the height of Vapor’s technological abilities in car design and efficiency, the new Vapor Aurora is an open invitation to drive. With adaptive suspension that can adjust to virtually every situation, it is perfectly at home in the city or on the open road. Give it a try on the track, you won’t be disappointed.

Mysterious

Photos Courtesy of Adam Smith

Photo Courtesy of NetCarShow.com

Photo Courtesy of Adam Smith


Anti-Trafficking Alliance Public Service Announcement

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Overview

The Anti-Trafficking Alliance is a not-forprofit company against Sex Trafficking as well as other forms of human trafficking. It promotes stricter laws against it, and raises money for counseling for victims, raises money for relief among other things.

Challenge

Create an ad campaign to bring awareness of sex trafficking to the parents of young women, because that is the most often targeted age group. Create a mailer that will not be instantly thrown away as junk mail.

Solution

The portrait of a teenaged girl is aligned in the center of the page and a black bar is over their eyes to dehumanize them. The photographs are in the style of a high school portrait, so that the target audience can identify and relate to the girls. The mailer is disguised as a graduation announcement, and upon opening the envelope, the viewer sees the image of a graduate, and the message written over her face as a harsh reminder of the atrocity of sex trafficking, also known as modern day slavery.

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In Missouri, your Daughter’s Life is worth 75 dollars.


Long Dark Tea Time Book Cover Design

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Overview

The Long Dark Tea Time of the Soul was written by Douglas Adams in 1988, a humorous detective novel about the gods and how they are interacting with human life forms.

Challenge

Design a book cover, table of contents, and inside cover for the re-release of the novel using a series of type panels.

Solution

The series of type panels uses an interesting segment of the book and displays the type in different structures. Some of the panels are very high in contrast, with the type varying in all sizes, and others are in low contrast with all the type being the same size. Some of the panels feature imagery, others use the type to create the imagery.

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Air Lamp Typeface Design

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Overview

The Air Table Lamp is a free standing lamp designed in 2010 in the United States, for the aesthetic purpose of lighting room with it’s complicated twists and turns of elegant colored paper.

Challenge

The Air Table Lamp is going to be released on the market, with a new typeface for the lamp’s release. A typeface is be created to illuminate and imitate the curves of the lamp and will be used on packaging and in advertisements in the future.

Solution

The same design elements used in the construction of the paper lamps are mimicked in the design of the typeface. The lines in the lamp are repeated throughout the letters of the typeface and the contrast of the thick and thin elements of the lamp is conveyed in the letters.

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Jaunt Magazine & Editorial Design

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Overview

Jaunt is a magazine about sustainable travel, designed for all kinds of travelers, that will be released quarterly. Its articles touch on all kinds of travel, from hitch hiking to flying, from the low budget travelers to the first class flyers.

Challenge

Design one issue of a sustainable travel magazine, 4 articles, 5 columns and 3 different covers, one for each different issue.

Solution

The name Jaunt was chosen because it means to take a journey, and that is what this magazine is all about. The magazine features an array of images featuring beautiful destinations and cultures, and how to best preserve them.

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Fall 2010

Stepping Lightly as You Travel the Planet

Maghan Katrick 165 Cordova St Augustine Fl 32084


Fall 2010

Fall 2010

Stepping Lightly as You Travel the Planet Stepping Lightly as You Travel the Planet

Maghan Katrick 165 Cordova St Augustine 32084


Fall 2010

Stepping Lightly as You Travel the Planet

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iPhone Wallet Interactive & Information Design

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Overview

Apple invented the iPhone in 2007 in the United States by Steve Jobs, and has revolutionized the way we communicate, the way we surf the internet, and they way we manage our lives. Over the past 4 years, Apple has improved the iPhone and made it useful in more ways than just a telephone.

Challenge

As Apple continues to grow and become ever more popular, so are iPhone apps. iPhone apps have become a convenience, and Apple is always striving to come out with apps to make iPhone users lives easier, from map apps, to banking apps, Apple has it all. So clearly, apple is looking for the next app to revolutionize the way people use their phones, again.

Solution

An iPhone app that took the place of a wallet allows for the user to leave their home with one less thing to carry, consolidating their iPhone and their wallet. The interface is designed to be clear, and user friendly. The orange and white colors are crisp and distinct, and the copious amounts of white space allow for quick and easy reading.

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Volcom Stone Package Design (Group Project)

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Overview

Volcom is a company with many faces invented by Richard Woolcott and Tucker Hall in 1995. Volcom has a hand in the fashion industry, the surf/skate industry as well as the music industry. Volcom’s image is ever changing, and always has different styles, and as soon as something begins to grow popular, they change their style to never grow old or played out.

Challenge

Work with a partner (Jaclyn Blizard & myself)to design a promotional piece that will be given away at surf and skate expos and competitions. The cards will have inspirational quotes on the back, featuring original art on the front. The purpose of the promotional piece is to get the consumers to manipulate the inspirational cards and refer to them on a regular basis, as a constant reminder of the brand Volcom.

Solution

Each card has a different piece of artwork on it’s face, using different medias. The quotes on the back are from the lips of Mark Twain, a man who had a creative and unique view of the world. The ever-changing style of Volcom is portrayed through these cards, because each of their faces are absolutely different, and the quotes are unique.

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The Design Collection of Julia Maghan Katrick  

Graphic Design Portfolio 2011