Rise Magazine 2019 by The Magazine Production Company

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Integrated Systems Europe 2019

CONTENTS

CONTENTS ISE 2019 06 Welcome to RISE Integrated Systems Events Managing Director Mike Blackman gives an overview of ISE 2019

08 Find your way around Amsterdam Plan your trip to ISE 2019 with our suggestions for where to stay and what to do in the city

10 Plan your visit With ISE 2019 set to be the biggest yet, we round up the best ways to get to the RAI and how to navigate the show once you’re there

WHAT’S ON 12 ISE 2019 event highlights With a packed schedule of conferences, tours, awards and the new Main Stage, there’s plenty going on at ISE 2019. We highlight key events to add to your diary The Official Magazine of ISE 2019 Editorial Paddy Baker Jo Ruddock Contributors Ian McMurray Cover Cresfest 2018, courtesy of Crestron Photography Maarten Schuth & Team, Shutterstock Design/Layout Dean Cook, The Magazine Production Company Floorplan Thomas Krackl and 3d-berlin Director of Content and Communications Joe Hosken Sales Ian Morrish and Elisabeth Kondakow Printer ZELLE, Your Print-Management, Düsseldorf Publisher Integrated Systems Events LLC, 11242 Waples Mill Road, Suite 200, Fairfax, VA 22030 USA Copyright Integrated Systems Events. All rights reserved

INNOVATION 34 Technology at ISE 2019 We highlight the key trends and technologies set to be talking points on the show floor

44 Products and innovations Some of the new technologies being shown at ISE 2019

INDUSTRY

ROADMAP

22 AVIXA update

59 ISE 2019 Partners and Sponsors

It’s been a busy 12 months for AVIXA. Find out what the association has been up to and its predictions for the future of the pro-AV industry

28 CEDIA update Join CEDIA as it celebrates its 30th anniversary at ISE 2019 and find out about the extensive training and development opportunities on offer

Our show supporters

64 Floorplan Find your way around the RAI more easily

66 Exhibitor listings An A-Z of companies exhibiting at ISE 2019

FOLLOW ISE 2019 /integratedsystemseurope @ISE_Show www.iseurope.org/linkedin ISEamsterdam

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WELCOME

Integrated Systems Europe 2019

WELCOME TO , THE OFFICIAL MAGAZINE OF ISE 2019 Mike Blackman, Managing Director, Integrated Systems Events

[A]

warm welcome to this year’s edition of – our official magazine previewing ISE 2019. It’s full of information to help you plan your visit to the show and make the most of your time in Amsterdam. This will be the sixteenth edition of ISE, and we’re confidently expecting it to be bigger and better than ever before. We’ve spent the months since ISE 2018 analysing feedback from attendees and working on how we can provide an even more informative and enjoyable ISE experience. So what’s new for 2019? The most significant change is that we are extending our base beyond the RAI Amsterdam to the Hotel Okura. Located just a few minutes from the RAI, this five-star hotel will play host to five conferences over the four days of ISE 2019. (There will be other conferences taking place within the RAI, mostly in the Forum and/or Room E102.) Our conference programme is more extensive than ever, demonstrating our commitment to provide more content for end-user attendees who work in key vertical markets, including enterprise, higher education, digital signage, visitor attractions, cinema, sports venues and hospitality. We’re staging no fewer than ten conferences this year: new additions for ISE 2019 include the Digital Cinema Summit, the Hospitality Tech Summit by HTNG, and AGORA, a new conference for the sports stadium market. Returning favourites include the Smart Building Conference, AudioForum, XR Summit and Digital Signage Summit, and we’re partnering again with blooloop on the new attractionsTECH event. This year we are promoting our education and conference programme under the heading ‘Learn, Discover, Be Inspired’. ISE’s co-owners, leading trade associations AVIXA and CEDIA,

are making extensive contributions to this. AVIXA is hosting half-day ‘What’s Next…’ conferences on integrated experiences in higher education and enterprise, as well as running its free programme of ‘bite-sized’ FlashTrack training sessions. CEDIA is hosting an extensive programme of professional development seminars, as well as its popular CEDIA Talks series. The two associations are also heavily involved in the Main Stage – a new feature for ISE 2019. Located in a central position in Hall 8, the Main Stage will provide engaging and informative content during the four days, presented by AVIXA, CEDIA, media partner AV Magazine, and by ourselves. We have a full programme of award-winning case study presentations, panel debates on important industry issues and thought-provoking talks from some of the industry’s brightest minds. We’ve also been working with the RAI to create more space for our exhibitors. On the show floor, once again we have 15 halls for you to explore – including an enlarged Hall 5, which is 30% bigger than last year. There are six technology zones to discover: Audio & Live Events, Digital Signage & DooH, Education Technology, Residential, Smart Building and Unified Communications. I’m particularly looking forward to two high-profile events that will bookend ISE 2019. On Monday 4 February, our Opening Address will be given by Ambarish Mitra, CEO of augmented reality company Blippar; it looks to be a fascinating insight into how the world of AV will be impacted by, and can take advantage of, the world of AR. And on Friday 8 February, Tupac Martir, Creative Director of the multidisciplinary Satore Studio, will give our Closing Keynote. Tupac is someone who embraces live entertainment technology and

Mike Blackman

artistic creativity with equal gusto, and I fully expect to be dazzled – figuratively and perhaps literally! – by his presentation. Also in these pages you’ll find details of other events that you may want to get involved with – including Tech Tours, the Stand Design Awards, Show Floor Tours and the InAVation Awards. As the show draws near, be sure to keep an eye on the ISE website and our visitor newsletters for the very latest information about ISE 2019. Safe travels, and we look forward to welcoming you to Amsterdam.

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PLAN YOUR TRIP

Integrated Systems Europe 2019

MAKE THE MOST OF YOUR VISIT

FIND YOUR WAY AROUND AMSTERDAM ISE 2019 will take place in one of Europe’s most popular cities. Amsterdam is home to numerous world-famous sites, so you will never experience a dull moment during your stay. Like last year, RAI Hotel Services is the official hotel supplier. Would you like to stay in a 4-star suite, or perhaps you would prefer a quiet boutique hotel? RAI Hotel Services always offers the ideal accommodation you desire. You, your staff and your guests can start your day at ISE 2019 well rested and without stress.

I AMSTERDAM APPROVED I Amsterdam Approved is a collaboration between local hotels, Amsterdam Marketing and RAI Hotel Services to guarantee accommodation for all participants of events hosted by RAI Amsterdam. The label stands for quality, affordability and reliability, and ensures that visitors secure the best deal possible.

WHERE TO STAY A lot of things need to be arranged before visiting ISE 2019. Finding a suitable hotel is one of these. RAI Hotel Services helps you find the perfect place to stay, tailored to your needs. For the 2019 edition a selection of newly built hotels have been added to RAI Hotel Services’ portfolio.

HOTEL V FIZEAUSTRAAT Close to the Amstel Station you can find the Hotel V Fizeaustraat. Hotel V is run by 12th generation Amsterdammers with a long-standing passion for this beautiful city and a desire to share that with guests. Hotel V Fizeaustraat has 91 rooms, a lively culinary lobby, plenty of parking and a unique event space. Rates starting at €273 - including breakfast and including city tax

PARK INN BY RADISSON AMSTERDAM CITY WEST Decorated by worldrenowned designer Karim Rashid, the Park Inn by Radisson Amsterdam City West offers ideal accommodation on the west side of the city. Choose from 476 rooms and enjoy amenities including free Wi-Fi. Sample the on-site dining or sip a cold cocktail on the verdant piazza. Conveniently located within a multi-use complex, the hotel puts you in close proximity to a sumptuous health centre with spa and gym as well as a casino. Rates starting at €195.50 - including breakfast and including city tax

HOW TO BOOK View from Hotel Canvas: Photo courtesy of Koen Smilde Photography

For more information or to book rooms, contact RAI Hotel Services: Email: hotelservices@rai.nl, phone: +31 (0) 20 549 1927

Integrated Systems Europe 2019

PLAN YOUR TRIP

WHERE TO GO

Soak up some culture in Museumplein Home to the Rijksmuseum, the Van Gogh Museum and the Stedelijk Museum of Modern Art, Museumplein is the cultural beating heart of Amsterdam. Having recently been renovated to a world-class standard, the leafy 19th century district of Oud-Zuid is an art lovers' utopia, and the open square between the buildings pulses with activity all day; with open-air exhibitions, markets and a large paddling pool to dip your toes into on warmer days. In the winter months, the square transforms with a vast outdoor ice rink.

Photo courtesy of Koen Smilde Photography

Catch the ferry or Metro to Amsterdam North Courtesy of Anne Frank's House. Photo Cris Toala Olivares

Visit Anne Frank House Reflect on the atrocities committed against the Jewish people during World War II at the Prinsengracht house where diarist Anne Frank and her family hid from the Nazis for two years after fleeing persecution in Germany. The front of the house is now a thoughtprovoking museum but the back annexe has been preserved to give an idea of what life was like for Anne and the families she hid with. Waiting times are often lengthy, so visit early in the morning or book online in advance to beat the queues.

Many visitors to Amsterdam never manage to venture north of Amsterdam Centraal station — which is a shame, considering the vibrant food, drink and cultural scene that’s burgeoned across the water, along the banks of the IJ. A short (free) ferry trip will take you to a number of drop-off points including cultural hotspot NDSM, where you can enjoy a host of hip waterside hangouts, frequent festivals and events. Alternatively, the new Metro Line 52 also extends across the river.

Meet the team…

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Gea Huisman Hotel Consultant

Group deals, tailor-made programmes or other special requirements?

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Email: j.brink@rai.nl

Email: hotelservices@rai.nl

PLAN YOUR TRIP

Integrated Systems Europe 2019

ISE 2019

PLAN YOUR VISIT ISE 2019 will be the biggest to date — both in terms of physical size and in the number of events taking place. That means that planning your visit in advance has never been more important. Here’s what you need to know about getting to the show and making the most of your time there.

Picture courtesy of Harm Joris ten Napel

Getting to the RAI Amsterdam

Arrival and Registration

METRO, TRAINS AND TRAMS: The RAI is now even more accessible from central Amsterdam thanks to the new metro line 52. This opened last summer, and carries passengers from Centraal station to the new Europaplein station, situated in front of the RAI, in just eight minutes. For more details of this, and the city’s other cost-effective public transport links, please see the ISE website. SHUTTLE BUS: A fleet of dedicated ISE shuttle buses runs each day of the show. These link the Amsterdam RAI with over 20 hotels across the city, and also serve a direct route between the RAI and the Hotel Okura (see Halls and Zones, below). Additionally, the shuttle buses make morning pick-ups and evening drop-offs at Schiphol Airport. We're very grateful to NEC for its generous sponsorship of the ISE 2019 shuttle buses. CAR: If you’re travelling by car, onsite parking is available at the RAI. TAXI: Taxis are in high demand during the show. We recommend you save time and money by choosing an alternative mode of transport.

BADGEHOLDERS: If you’ve already received your admission voucher head to one of the five entrances (A, B, C, F or L) where a team of friendly staff will help you enter the show swiftly. PRE-REGISTERED/NOT REGISTERED: If you have a registration voucher and still need to collect your badge, or you have not already registered before arrival, please go to a registration desk at entrances A, B, C or F. Secure cloakrooms are also available nearby to store coats (€2 per day) and luggage (€4 per day). (There are also cloakrooms at the Okura.)

Wayfinding and Show Information ON YOUR WAY IN: Pick up a complimentary visitor’s bag, Official Show Guide and foldout floor plan to help you locate specific exhibitors. A copy of the floor plan can also be found on page 64 of this magazine. INSIDE THE SHOW: You can speak to a member of staff at any Information Point; scan the QR code to download the new and improved ISE Mobile App; or use one of the many interactive wayfinding kiosks located across the halls to pinpoint your location and plan a route to any exhibitor, seminar or meeting room in the RAI.

Halls and Zones BIGGER HALL 5: The biggest change at the RAI this year is the construction of a new structure on the side of Hall 5 — close to the taxi drop-off point — providing 2,500 sqm of new space to host more than 60 additional exhibitors.

Integrated Systems Europe 2019

PLAN YOUR TRIP

Technology Zones The show will feature six themed Technology Zones, drawing together exhibitors with a strong focus in a specific area: l Audio & Live Events (Halls 6, 7 and part of 1) l Digital Signage & DOOH (Hall 8) l Education Technology (Hall 13) l Residential (mainly Hall 5) l Smart Building (Hall 9) l Unified Communications (Hall 11) ROUTE PLANNERS: In addition to creating the Technology Zones, the ISE 2019 team has put together five special Route Planners covering Audio, Building Automation, Communication and Collaboration, Digital Signage and Event Technology. These handy guides, available at the main entrances, provide an edited list of all relevant exhibitors alongside a map highlighting the location of each.

Learn, Discover, Be Inspired There’s a bigger than ever range of professional development, education and thought leadership opportunities at ISE 2019. New for this show is the Main Stage, located in the centre of Hall 8, which will offer free sessions organised by ISE, its co-owners AVIXA and CEDIA, and AV Magazine. CEDIA is offering a range of professional development seminars (with Early Bird discounts available up to 8 January) as well as free CEDIA Talks, while AVIXA is hosting two conferences and offering free 20-minute FlashTrack sessions on its stand.

ISE at the Okura ISE at the Okura is a new four-day conference feature for ISE 2019. It brings together an inspiring programme of conferences exploring the latest technologies, solutions and strategies within key vertical market sectors. These conferences will be held at the 5-star Hotel Okura, which is just seven minutes’ walk from the RAI Amsterdam. Shuttle buses will run between the RAI and the Okura to take attendees and exhibitors to and from the conferences. The conference line-up is as follows: l XR Summit ISE (Tuesday) l Digital Signage Summit ISE (Wednesday) l Digital Cinema Summit ISE (Wednesday) l Hospitality Tech Summit by HTNG (Thursday) l AttractionsTECH by blooloop (Friday) To find out more, turn to the What’s On section, beginning over the page. For information on all these different events, as well as details of prices and booking where appropriate, please download the Professional Development Guide from the ISE website, or pick up a copy at the show.

Other Essentials FOOD: The RAI Amsterdam offers a broad range of dining options, from quick bites for those on the go, to more formal restaurant dining. These are spread around the RAI, many of them inside the halls or near the entrances. Not all visitors know about the food court and restaurant area in the Auditorium Lounges. The first floor offers many different types of cuisine, while the lower floor has a luxury Asian restaurant and a sushi bar. The floorplan on page 64 shows the RAI's catering locations. CASH MACHINES: Most outlets accept card payment, but if you do need to withdraw cash, ATMs are located at entrance C outside the entrance to Halls 2 and 14. OTHER FACILITIES: Toilets and designated free visitor Wi-Fi areas are clearly marked on your show floor plan, available at the Information Points. PUBLICATIONS: The ISE Daily, the official newspaper of ISE, is produced from an office just off the showfloor and printed overnight in time for distribution at the RAI and to hotels on the shuttle bus route each morning of the show.

ISE 2019 Contacts If you have any queries about anything to do with ISE 2019, don’t hesitate to get in touch. Our website at www.iseurope.org is a good starting point for extra information but if your question is still unanswered you can reach the following people for assistance. ●● For all enquiries relating to attendee registrations, existing exhibitor bookings, technical requirements and general information on Amsterdam, contact Operations at office@iseurope.org. ●● For marketing enquiries, please contact Joe Hosken, Director of Content & Communications, at jhosken@iseurope.org. ●● For all enquiries about new exhibitor space bookings, rates and pricing details, contact Tesse van Veldhuyzen, Sales Manager, at tveldhuyzen@iseurope.org.

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WHAT’S ON

Integrated Systems Europe 2019

ISE 2019 EVENT HIGHLIGHTS Show floor inspiration at the ISE Main Stage

Come to Hall 8 for a wide-ranging programme of thought leadership and best practice sessions during ISE 2019. The Main Stage, featuring an eye-catching bespoke design by ISE partner improve, will host free-to-attend presentations produced by AVIXA, CEDIA, ISE and AV Magazine. AVIXA’s programme will examine shortlisted entries in the prestigious AV Awards 2018 to explore how today’s integrated experiences are being designed, created and installed. Attendees can learn from installations in connected stadia, hospitality, retail and other vertical markets. CEDIA’s Main Stage programme will see 2018 EMEA CEDIA Award-winning integrators, together with brand representatives, talking through their winning projects – and the challenges they overcame to deliver solutions their clients loved. ISE’s sessions will address key technology issues and trends affecting the AV systems integration industry, through presentations and discussions with leading technologists, consultants, authors and business leaders. AV Magazine will host a series of end-user-focussed sessions, including panel discussions, ‘wow’ presentations, case studies and Q&As. The afternoon of Tuesday 5 February will see a panel discuss the very pertinent topic of diversity. The Main Stage will also be the venue for a WAVE (Women in AV) networking reception after the AV Magazine diversity panel, and the Stand Design Awards at 16:30 on Thursday 7 February.

Tours offer market intelligence With the plethora of companies and technologies present on the show floor at ISE 2019, wouldn’t it be good if an expert could guide you to the most relevant companies, and explain how their offerings fit into the overall market picture? That’s the thinking behind our Show Floor Tours. Suitable for any level of expertise, there are two different tours taking place during ISE 2019, covering Smart Building and Digital Signage. These are led by Bob Snyder, Editor-in-Chief of Channel Media Europe and Content Chairman of the Smart Building Conference, and Florian Rotberg, Managing Director of invidis consulting and Chairman of the Digital Signage Summit ISE. Snyder comments: “Last year was our first Smart Building Tour at ISE and we’re bringing it back in 2019 because of great visitor feedback. Most enjoyed the opportunity to see products and meet companies they might have missed. It’s also the special attention they get from our highlighted exhibitors that makes these tours worthwhile.” Rotberg adds: “The Digital Signage Tour is the ideal way to see the highlights of the ISE show floor in just two hours. We’ll be picking out key innovations and offering insights into their likely impact on the digital signage and DooH markets.” The Show Floor Tours are free to attend; places are allocated on a first come, first served basis. Watch out for announcements on the ISE website and social media over the coming weeks. Smart Building tours take place on Tuesday 5 and Friday 8 February, and the Digital Signage tour is on Thursday 7 February. To stay informed, go to the relevant conference via www.iseurope.org/conferences and subscribe to updates

For the Main Stage programme visit: www.iseurope.org/show-event/ise-main-stage/

Visit innovative local AV projects on ISE Tech Tours ISE Tech Tours take participants on technology-focussed tours to local buildings and places of interest. On each day of ISE, specially curated trips reveal the details behind unique AV and integration projects located in and around Amsterdam; including why, how and where technology is used and the core design principles involved. At ISE 2018 the Tech Tour locations included The Canon of the Netherlands and This is Holland. The first ISE 2019 Tech Tours to be announced will take place at Amsterdam Johan Cruijff

ArenA from 16:00 to 19:00 on Tuesday 5 and Wednesday 6 February. (Return bus trips from the RAI will depart from a clearly marked meeting point.) The tours will be presented by the technical team at Amsterdam ArenA Innovation Centre. Each tour will be split into two groups, the first presented by the ArenA’s Innovation Team. Participants will discover an in-depth review of game-changing business models which include battery power energy saving and arena-wide building management systems. They will also be treated to an overview of the pitch, games rooms and press rooms.

RSVPs for Tech Tours will be requested in early January via the ISE Visitor Newsletter and will be accepted on a strictly first come, first served basis

Integrated Systems Europe 2019

WHAT’S ON

n MONDAY 4 FEBRUARY IN THE FORUM, RAI AMSTERDAM

Kresa: Opening Address and projection mapping premiere Master projection designer Bart Kresa will present the Opening Address at ISE 2019. Kresa has over 20 years of industry experience and the BARTKRESA studio has won numerous event and themed entertainment awards. BKS clients include Universal Studios, Disney, ABC, HBO, Fox, General Motors, Warner Bros, The Grammy Awards, Playboy, Bulgari, and T-Mobile. His primary mission is to craft unparalleled projection experiences around the world through light, story and design. His company, with design teams in Japan, Poland and the US, caters to an array of visual styles for a wide variety of architectural spaces, amusement parks, sporting events or musical festivals. Kresa will also be joining forces with Panasonic Business and ISE to create a projection mapping showpiece. Sviatovid, an angular, 5m tall projection sculpture, will receive its world launch at ISE 2019. It is the successor to the iconic Shogyo Mujo, which debuted at the Burning Man Festival of Arts in Las Vegas in 2017. The sculpture, which will set a new benchmark in audiovisual art, will be illuminated through 360° using four Panasonic PT-RQ32 4K 30,000-lumen laser projectors. The Sviatovid premiere will mark the launch of the new Bart Kresa Academy, which will teach projection mapping to art school graduates at Kresa’s studio in Lublin, Poland.

OPENING RECEPTION The Opening Reception is a long-standing ISE tradition. Held on the Monday evening straight after the Opening Address, it’s a free event which all ISE attendees and exhibitors are welcome to attend. Catch up with industry contacts, exchange the latest gossip and plan your schedule for the show – while enjoying complimentary food and drinks. Bart Kresa's Opening Address takes place on Monday 4 February at 18:00 in the Forum, accessed via Entrance E. Just opposite, in the Forum Lounge, the Opening Reception starts at 19:00

n MONDAY 4 FEBRUARY IN ROOM F002, RAI

Acoustics, sound environments and the listening experience Produced by ISE partner Connessioni and aimed at technical professionals as well as end-users, AudioForum@ISE takes a different theme each year. The 2019 edition will investigate the concept of sound environments and settings. The brain processes sounds before sights, and more deeply. Even a consciously imperceptible stimulus can influence people’s experience, perceptions and behaviour. How a sound is experienced depends on the architectural and structural features of the space as well as the design of the audio installation. Listeners can appreciate sound content in and of itself, as well as the positive experience that it brings: an experience that includes aspects of acoustic wellbeing, including psychological considerations. Speakers include Donato Masci, an Acoustic Designer with Studio Sound Service, who will discuss ‘Sound broadcasting, acoustics, environmental and listening comfort’. Additionally, Alfonso Belfiore will talk about ‘The perception of sound; from the physiology of the auditory system to psychological variables’. Organised in collaboration with the Audio Engineering Society, AudioForum@ISE is aimed at anyone interested in knowing more about the latest audio technologies, sound design and acoustical comfort. AudioForum@ISE takes place from 10:00 on Monday 4 February in Room F002 at the RAI Amsterdam, accessed from Entrance F. For information and tickets go to: www.connessioni.biz

n MONDAY 4 FEBRUARY IN THE FORUM AND E102, RAI AMSTERDAM

Smart Building Conference: reflecting accelerating change The fast-moving world of smart buildings is continuing to develop as ‘smart’ begins to embrace even more aspects of how technology can be used to optimise buildings – and the latest advances will be under discussion at this year’s Smart Building Conference. A one-day, twin-track event, it’s a must-attend for anyone working, or looking to work, in the smart offices or smart homes market. In 2018, over 400 delegates took advantage of the opportunity. A theme of particular interest will be how the working environment can be a source of competitive advantage when it comes to hiring and retaining the best employees. Also under review will be the transformative opportunities – in both the home and office – presented by technologies such as AI, VR and speech. “In each of its eight years, the Smart Building Conference has reflected

the rapid rate of change in the market with new themes, new topics and new speakers – and the 2019 event will be no different,” says Bob Snyder, who chairs the conference. “This year, our theme will be ‘Making Buildings Smart, Making Smart Buildings’ and we’ll be examining how all stakeholders can work together to use technology to make homes, offices and commercial buildings smarter and better for everyone.” Smart Building Conference takes place on Monday 4 February at 09:00-17:30 in the Forum and E102, accessed via Entrance E. For information and tickets go to www.smartbuildingconference.com

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Integrated Systems Europe 2019

WHAT’S ON

n TUESDAY 5 FEBRUARY IN ROOM E102, RAI AMSTERDAM

Understand the changes in lecture styles and spaces A global transformation is underway in the design of learning and collaboration spaces on university campuses. What’s Next… for Higher Education will lift the lid on the latest higher education spaces with innovative ideas and best-case examples of design thinking. Supported by EUNIS and SCHOMS, this AVIXA conference will open with an insight into the higher education landscape, with insights from Sean Wargo, Director of Market Intelligence for AVIXA. One of several drivers of change towards new campus learning spaces is a shift in pedagogy, with the one-way transmission of information being questioned as outdated. Experts from City University of London will run an interactive workshop, ‘The Pedagogy of Space’, examining differing perspectives for looking at learning spaces for face-to-face teaching. City’s approach to learning spaces supports flexible modes of education; enhancing existing

practice and improving the spaces. The conference will also learn from real-life experience at the University of Nevada, whose team has built an enterprise AV/IT system in a higher education environment. Covering the history and processes of this five-year project, the panel will address the basics of the design and priorities, the difficulties in project management, and delve into the goals of the control system programming and its integration into the remote management system. What’s Next… for Higher Education takes place on Tuesday 5 February at 13:00-17:00 in Room E102. For more details and to book, visit www.iseurope.org/conferences/

n TUESDAY 5 FEBRUARY AT THE GASHOUDER, WESTERGASFABRIEK

Taking centre stage on first night of ISE Now in their 13th year, the InAVation Awards identify the global AV industry’s best project work, pioneering technology developments and the sharpest minds from around the world. The 2019 awards will take place on Tuesday 5 February at the Gashouder in Westergasfabriek, Amsterdam. The elite of the AV industry will gather together to celebrate their successes over the past year and hear the much-anticipated results. Awards to watch out for this year include the inaugural Hospitality Project of the Year as well as AV Software Product of the Year and Best Technology for the Museums and Attractions industry. InAVation Awards are considered a true badge of excellence with previous winners and finalists reporting new project wins, local and national news coverage and boosts in team morale. Winners walk away with not just an

award but a night of celebration to remember. Experience is a huge part of this night now with every care taken to make sure entertainment, catering and presentation is all of the highest quality. A ticket to the event covers everything so there are no hidden costs. The ceremony has been dubbed “the key networking event taking place during ISE”. For more information and to book your place, visit www.inavationawards.com The InAVation Awards powered by ISE takes place at 20:00 on Tuesday 5 February at the Gashouder Westergasfabriek BV, Haarlemmerweg 8E, 1014 BE, Amsterdam

n TUESDAY 5 FEBRUARY AT THE HOTEL OKURA

XR is a reality for B2B markets XR Summit ISE is the first of five conferences being held at the Hotel Okura during ISE 2019. The hotel is just seven minutes’ walk from the RAI Amsterdam, and shuttle buses will be provided on conference days between the two venues to transport attendees to and from the events.

XR Summit ISE is a half-day conference which will explore the latest technologies, solutions and strategies for vertical market sectors, and how these are impacting and empowering the AV business. The Summit will comprise a mixed programme of keynotes, presentations and panels. Virtual reality, augmented reality and mixed reality – collectively known by the abbreviation XR – have the potential to massively transform many of the vertical sectors served by the AV systems integration industry. For example, manufacturers can use augmented reality to bring product catalogues to life; enterprises can deploy virtual reality to provide trueto-life training in a risk-free environment; architects and estate agents can create virtual walkthroughs of buildings that convey so much more than blueprints or photos; and much more besides. Whether you are in the AV channel or an end-user, XR is an area you can’t afford to ignore. In addition to organising the XR Summit, ISE is also a partner in the highly successful VR Days Europe event in Amsterdam. XR Summit ISE will be held on Tuesday 5 February at 14:00 in the Hotel Okura. For more details and to book, visit www.xr-summit.org

WHAT’S ON

Integrated Systems Europe 2019

n WEDNESDAY 6 FEBRUARY AT THE HOTEL OKURA

Technologies enabling smart retail experiences The best retailers aren’t competing with the digital world – they’re embracing it. Using digital signage and other retail technologies, they’re creating exciting digital experiences – providing engagement for shoppers while capturing vital data that sheds new light on customer behaviour and expectations. Customers are increasingly demanding rich and engaging experiences. Architects and designers can create exciting concepts, but how can they best be deployed? How retailers, brands and corporates can bring about these digital experiences is the focus of Digital Signage Summit ISE, which takes place on the morning of 6 February at

the Hotel Okura. The Summit will also provide insights into sensor technologies, IoT and digital storytelling – highlighting analysis, strategies and best practice. Among the case studies presented will be the Yan & One Beauty store in Casablanca – a ‘hyper-connected’ avant-garde shopping experience with 10,000 screens, interactive

touch mirrors, digital tools and videos for discovering the latest trends. Also discussed will be a 4D cinema in Zurich which features sensor technology to bring the additional dimensions of wind, rain and scent to the customer experience. This is a must-attend event for integrators, solution providers and end-users. The Digital Signage Summit ISE is followed in the afternoon by the Digital Cinema Summit ISE, also at the Okura. A discounted Day Pass is available for those attending both events. Digital Signage Summit ISE runs from 09:0013:00 on Wednesday 6 February at the Hotel Okura. For more information and to book, visit www.digitalsignagesummit.org/ise/

Bigger, better Drone Arena will take flight at ISE 2019 Powered by the combined resources of Stampede and sister division Exertis Pro AV Solutions, the Drone Arena will return to ISE 2019 offering more participating manufacturers, vertical market demonstrations, customised training and education than ever before, according to Stampede President & CEO Kevin Kelly. “The combined teams of Stampede and Exertis Pro AV Solutions are going to make the Drone Arena the single biggest event at ISE 2019,” says Kelly. “Dozens of leading manufacturers will be joining us in what promises to be the biggest demonstration of drone capability the industry has ever seen.” The Drone Arena will again feature Unmanned Vehicle University (www.uxvuniversity.com) to provide a full schedule of applicationspecific presentations and training sessions, as well as small group and one-on-one information sessions. The separate Unmanned Vehicle University classes will cover in-depth discussions of various commercial

applications and how drones are being used currently. Throughout each day, the Fly Cage will host short presentations by specific drone-related manufacturers who will discuss how their specific models can be used to support commercial applications. Visitors to the Drone Arena will also have a chance to win a drone. In fact, one drone will be given away at the stand at 14:00 on each day of the show. Show attendees can put their business card into the raffle drum, and they need not be present to win. The Drone Arena will be in Hall 14, Stand 14-A100 throughout ISE 2019

Special Interest Groups – diverse, yet unified A large part of the success of ISE is the breadth of visitor profiles it attracts – not only from around the world, but also manufacturers, integrators and end-users. It’s easy to think of AV as one huge, amorphous industry, but ISE has always excelled at representing the diversity of visitor interests. In recognition of that, ISE hosts a range of programmes at the show that involve Special Interest Groups. These programmes are a formal partnership between ISE and a range of associations, media partners, companies or consultants, and provide a unique opportunity for exhibitors to meet leading groups of end-users. For the ISE partners, the programme connects end-user executives with technology vendors and solutions providers. Some groups offer a specially-curated ISE experience that can comprise planned stand visits, presentations, networking events and dinners.

ISE 2019 will once again see events organised by AV Solution Partner (German-speaking media technology network); AV User Group (650+ AV professionals); Musik Media Verlag (German media company); PFM (Premises and Facilities Management magazine); SCHOMS (UK higher education senior managers); and SIEC (Italian systems integrators). The AV Solution Partner, PFM and SIEC meetings are two-day events. More than 150 attendees are expected at the AV-Fachsymposium, with 40 or more at the AVUG, Musik Media Verlag and SCHOMS sessions. www.iseurope.org/special-interest-group-programme/

Integrated Systems Europe 2019

WHAT’S ON

n WEDNESDAY 6 FEBRUARY IN ROOM E102, RAI AMSTERDAM

Practical discussions and solutions for end-users The What’s Next… Enterprise AV Integrated Experiences conference will provide a look into the crystal ball as well as offering down-to-earth problem solving for the corporate and enterprise environment. AVIXA and the AV User Group invite you to join your end-user community peers in stimulating discussion about real projects, delving deep into how to create value in your organisation by focussing on the customer experience. AVIXA’s Sean Wargo will be opening the conference with insights gained from his work in market intelligence. AVIXA works with leading global research firms to collect and analyse data and report on emerging markets,

current and future product sales, end-user buying habits and the macro trends impacting the pro-AV industry. In this session, Wargo will be highlighting trends of particular relevance to those working in the corporate arena. Successful workplaces need to put the experience of the user central to the project. AV and IT technology requires consideration of the digital, physical, emotional and behavioural

Investing in our future Few disagree that the future of our industry lies in our ability to attract and retain the best talent – and ISE owners AVIXA and CEDIA have a vital role to play in helping that to happen. That’s the thinking behind what has become a well-established event on the calendar – the ISE Future AV Professionals Programme. Those who participate in the programme – which can accommodate up to 200 students, typically in their late teens or early twenties – have unfailingly been overawed by the sheer size and scale of the show, enhancing the perception that this is an important and vibrant industry, and one that can offer an interesting, exciting and rewarding career. The ISE Future AV Professionals Programme kicks off with a briefing and orientation, and a discussion about goals for the day. Lunch provides an opportunity to meet with the organisations that are supporting the event, together with young professionals already working in the industry. During the day, programme participants are exposed to a variety of roles and activities that are typical of the industry, giving them personal insight into the opportunities available. At the end of the day, students are encouraged to communicate what they’ve discovered, what most impressed them and what they’ve learned. The Future AV Professionals Programme takes place on Thursday 7 February. The students involved have been invited through their educational institutions

aspects of work; this conference will discuss how the AV community can ensure that solutions work for the end user. Moderated by Owen Ellis of the AV User Group, and with a session from Greg Jeffreys of Visual Displays, the conference will also cover workplace design and experience, and the meeting room environment. Discuss your everyday issues, best practice and future developments, and take away useful ideas from these inspiring presentations, at one of largest gatherings of professional AV users. What's Next… Enterprise AV Integrated Experiences takes place on Wednesday 6 February at 13:00-17:00 in Room E102. For more details and to book, visit www.iseurope.org/conferences/

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Discover what’s driving change in the digital cinema business “One of the most exciting things happening in technology today is the transformation of movie theatres around the world,” according to Nick Dager, Editor and Publisher of the website Digital Cinema Report. “Too many people assume that the decade-long transition from film to digital projection was the end of something. “In fact, thanks to ongoing developments in all kinds of technology, this is just the beginning. Local movie houses everywhere are evolving into entertainment centres designed to serve the specific needs of their unique communities.” The first Digital Cinema Summit ISE, subtitled ‘Transforming the Moviegoing Experience’ will explore what those technology developments are and the opportunities they are creating. It will be held on the afternoon of 6 February at the Hotel Okura. Moderated by Dager, panels of top digital cinema technology authorities will address issues facing all phases of the motion picture industry. The opening panel – Lobbies: A Lot Happens Before the Movie Begins – will include Rich Phillips, Chief Technology Officer, Arts Alliance Media and Nick Conti, Business Development Senior Manager, Samsung Electronics. Gerard Loupias, DTS Manager of Business Development for cinema and pro audio in Europe and Stephen Choi, Vice President, Samsung Electronics, will take part in the panel entitled Theatre Sound: Object Based or File Based? Samsung’s Conti will also speak on the panel High Dynamic Range in Exhibition: Laser or LED? The event will close with a fireside chat between Dager and renowned cinema consultant Michael Karagosian: The Digital Cinema Era: How We Got Here and Where We’re Going. The Digital Cinema Summit begins at 14:00 on Wednesday 6 February at the Hotel Okura. Register at www.digitalcinemasummit.org

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Integrated Systems Europe 2019

n THURSDAY 7 FEBRUARY ON THE ISE MAIN STAGE, HALL 8

Stand Design Awards return to ISE 2019 Every exhibitor is automatically entered for the ISE Stand Design Awards, which are returning to ISE 2019 for their third edition. The awards are managed by EXHIBITOR magazine, an award-winning title featuring best practices for trade show marketing. “We have been consistently impressed with the calibre of exhibitry on display at ISE,” says Travis Stanton, Editor of EXHIBITOR magazine. “We appreciate the opportunity to honour the hard work, dedication and creativity that ISE exhibitors invest into their face-to-face marketing campaigns which, in turn, keeps the exhibit hall buzzing with excitement year after year.” Stanton, along with senior writer and awards-programme manager Linda Armstrong, will carry out the initial round of judging on site to select the finalists. There are four categories: 49sqm or less, 50-199sqm, 200-399sqm and 400sqm or more. The finalists will be judged by an expert panel of designers and marketers: ●● Heide Agne, Strategy Director, Hypsos, Soesterberg ●● Andrea Fiorito, Art Director of Brand Events, Simmetrico Srl, Milan ●● Dick de Jong, Manager of Presentations and Collections, NEMO Science Museum, Amsterdam ●● Joe Kinze, Managing Director, Plan J GmbH, Frankfurt ●● Thomas Zettlitz, Creative Director, Atelier Damböck Messebau GmbH, Munich Scores will be based on eight different assessment criteria points, including strength of communications, integration of technology, impact and effective use of space. The Stand Design Awards run throughout ISE 2019, with the Awards Ceremony taking place on 7 February at 16:30 on the ISE Main Stage in Hall 8

WHAT’S ON

n THURSDAY 7 FEBRUARY AT THE HOTEL OKURA

New hospitality-focussed conference launches The audiovisual industry has been a leader in digital transformation across many sectors, and the world of hospitality presents multiple opportunities here. Leveraging IT’s infrastructure for AV installations to deliver innovative experiences for hotel and resort guests creates more value out of these assets. New for ISE 2019, the Hospitality Tech Summit is a day-long event that forms part of the ‘ISE at the Okura’ programme. It will feature sessions and discussions on the latest trends, including AV installations, arrival experiences and more. The conference agenda will also offer ample opportunities for attendees to network and connect with others doing business in the European region. The Hospitality Tech Summit is hosted by Hospitality Technology Next Generation (HTNG), a global trade association dedicated to moving business forward through technology in the hospitality industry. HTNG’s members participate in focussed workgroups to bring to market open solution sets addressing specific business problems. HTNG fosters the selection and adoption of existing open standards and also develops new open standards to meet the needs of the global hospitality industry. The Hospitality Tech Summit by HTNG will take place from 09:00-17:00 on 7 February at the Hotel Okura. For details and tickets, go to www.iseurope.org/conferences

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Technologies driving the sports fan experience Presented by MONDO | STADIA, AGORA is a new conference focussing on sporting venue technology, the latest developments in the industry and future projects. Through panel discussions, case studies and expert keynote speakers, AGORA will explore the benefits of the latest technology, trends and techniques – analysing the impact it has and will have at modern stadiums and sporting venues around the globe. From enhancing the fan experience and modernising stadium infrastructure, through to the planning of ceremonies and events, AGORA will provide valuable insight that will help to increase knowledge and performance for stadium and sporting venue projects in the future. Giving a keynote will be Scott Willsallen, Director of Sydney-based consultancy Auditoria. He is an Emmy Award-winning expert in sound design for major international events, including multiple Olympic and Commonwealth Games Ceremonies. In another keynote, AVIXA’s Sean Wargo will outline

market intelligence on the sporting venue sector. Also on the programme are case study presentations of the Stade de France in Paris and the Mercedes-Benz Stadium in Atlanta, Georgia. AGORA offers sporting venue managers and event organisers the chance to network with technology innovators and industry experts. AGORA will be held on Thursday 7 February from 10:30-16:00 in Room E102. For more information and tickets go to www.mondostadia-agora.com

WHAT’S ON

Integrated Systems Europe 2019

n FRIDAY 8 FEBRUARY IN THE FORUM, RAI AMSTERDAM

Visual artist Martir to give ‘meta’ Closing Keynote Internationally acclaimed multimedia artist, visual designer and creative director Tupac Martir will be delivering the Closing Keynote at ISE 2019 on the morning of Friday 8 February. Described by Vogue as “the visual artist and creative director behind some of the most important events in the world”, Martir is the founder of Satore Studio, a 25-strong multidisciplinary art, design and creative production group based in London. He also co-founded the studio’s sister venture Satore Tech together with creative technologist Sergio Ochoa, offering clients new types of technology-led experiences, supported by research and new product. Among the studio’s extensive roster are brands such as Adidas, BMW, Dior and Ralph Lauren; venues including the Saatchi Gallery, the Barbican and the British Museum; and performers such as Elton John, Sting, Beyoncé and Imogen Heap. Trained originally as a painter, Martir also learned coding from an early age. Before Satore, his practice in diverse fields including concerts, opera and television exposed him to numerous techniques and disciplines. “I’m someone who

is very ‘techy’, I'm someone who is very artsy, I’m someone that's trying to play with new technologies on a regular basis,” he says. RISE met up with him at VR Days Europe in Amsterdam, where he was presenting work in progress on the VR-based installation experience Cosmos Within Us. “We've already spent 16 months working on this piece,” he says. “We enjoy it because it gives us a completely different freedom of creativity. There’s an entire gamut of elements and opportunities and skills within the liveperformance entertainment world that could really easily be moved to VR.”

Martir and his team are always on the lookout for new technologies to incorporate into their projects. Satore even has its own team of developers in house. So what can we expect from his ISE 2019 Closing Keynote? He says he likes to give the audience an understanding of what he does – so the Closing Keynote will be about “using the tools that I would use on a regular basis, if someone asked me to design their keynote”. A bit meta, then? “Very meta! In this case I am the client: Tupac the speaker. What would the Satore team as designers do for him to showcase?” Martir also intends to talk about some recent project work: “I’ll try to show it in a way that is a bit out of the ordinary.” Given that a previous keynote saw him turn auditorium seats into controllers for music, video and lighting, we can’t wait to experience what he has to bring to ISE. Tupac Martir’s ISE 2019 Closing Keynote will be held in the Forum at 12:00 on Friday 8 February

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Building greater attractions with technology AttractionsTECH by blooloop is a half-day conference focused on the technology transforming visitor attractions. With insights from leading operators about where they see the future, and case studies from the tech companies at the forefront of innovation, the morning will provide a whirlwind update of the opportunities in this vibrant sector. The summit will explore how state-of-the-art technology is enabling theme parks, museums, water parks, zoos and cultural and heritage attractions to develop increasingly sophisticated and immersive experiences. VR, AR and MR are creating richer guest experiences and helping turn attractions into destinations in themselves. In addition, the popularity of AV-driven nighttime spectaculars means guests stay longer at the attractions and spend more money. Charles Read, Managing Director of blooloop, says: “A key development in the attractions industry has seen many theme parks and visitor attractions utilising sophisticated technologies to make their rides and attractions even more engaging and memorable for the visitor. This conference represents a great opportunity to hear from the operators and tech companies helping transform this business.” AttractionsTECH will explore key examples of successful rides, exhibits and attractions and see contributions from the operators and the leading players behind their creation.

blooloop is the world’s leading online resource for professionals working in the visitor attractions sector. It also produces a range of international conferences. AttractionsTECH by blooloop takes place on Friday 8 February at 09:00-13:00 at the Hotel Okura. For more information, and to book, go to www.iseurope.org/show-event/blooloop/

AVIXA

Integrated Systems Europe 2019

ASSOCIATION OVERVIEW

VELOCITY = SPEED + DIRECTION How should AV companies adapt to the ever-greater pace of technological change? Just do the math, says David Labuskes, CTS, Chief Executive Officer, AVIXA.

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he velocity of change in our industry is stunning and it keeps gaining steam. Amazon’s Echo made its UK debut in 2016, now Alexa for Business aims to popularise voice control in meeting spaces. IHS Markit predicts 8K TV shipments will grow from virtually nothing to 2 million by 2020. Have you even upgraded your enterprise displays to 4K yet? I don’t need to tell anyone preparing for Integrated Systems Europe 2019 that technology changes rapidly. So does your business, and so do your customers. Heck, your industry association is not immune from superfast change. We all need to figure out how to keep up with change – and capitalise on it. Velocity is the name of the game in our industry. But let’s not forget that velocity is more than just speed. Velocity is speed plus direction. In what direction should we focus our efforts? How will we harness all this technological change and direct it towards the outcomes our customers really require? New York Times columnist Thomas Friedman wrote a book called Thank You for Being Late, which explores how the speed of change – especially technological change – has outpaced our ability to adapt. Ultimately, Friedman argues we shouldn’t tap the brakes on any of this rapid change, no matter how overwhelming. And he’s right. Here we are in the pro-AV industry, surrounded by technology that gets better, faster and more capable at breakneck speed, and we’d be crazy to try and slow it down. In fact, doing so would be bad for business. After all, it’s dynamic stability that keeps a bicycle upright. You have to keep pedalling, or you’ll fall over. In Friedman’s book, he talks about an Olympic kayaker who says that any paddle instructor who advises you to “keep a paddle in the water”

is doing you a disservice – you need to be moving fast to remain stable. What does that mean for our rapidly changing technology industry? As Friedman puts it: “The only way to steer is to paddle as fast or faster than the rate of change in technology.” And the real-world equivalent of paddling as fast as water is “innovation in everything other than technology”. Everything other than technology. In other words, the technology will take care of itself. Technology will rocket ahead and make unimaginable things real. How do you keep pace with changes in technology? More importantly, how do you help your customers keep pace? You do it by innovating around the experience. By taking that technology and reimaging what it can do for people. By listening to what they’re trying to achieve and then crafting a solution that gets them to the outcomes they seek. By mixing in the right content and designing for the unique space where the customer will experience your solution. The experience is the sum of those parts. And experience is the basis of value. You go to your favourite restaurant and order a meal, not the meal’s ingredients. Your customers want the what of AV, not the how.

Maintaining Momentum So, velocity is speed plus direction, and direction is our industry’s focus on experience as a means of innovating in the face of rapid change. But there’s another important equation to factor in: Velocity x Mass = Momentum. In the business world, mass consists of processes and practices, company culture, existing alliances and customers, past successes and more. Considering the velocity you intend to build, do you have the mass to maintain it? Are you selling solutions or products? Do you engage customers to understand their needs and design solutions with users at the heart? Is everybody in your company paddling in the same direction? They should be. You’ve got speed under control: you have smart people on staff with the skills and certifications to understand and integrate all the new technology thrown at you. You understand the direction you need to go: by focussing your solutions on the AV experience, you’re in the best position to turn technology into outcomes. Will that translate into success? Will it create the type of momentum you need to meet your own business goals? It will if the mass is right. Velocity, which is speed plus direction, times mass, which is your company – how it’s aligned, what it believes – equals momentum. (Bet you weren’t expecting math and physics in your preparation for ISE). AVIXA is a living, evolving example of getting this equation right. It’s been more than a year since InfoComm International became AVIXA, the Audiovisual and Integrated Experience Association. And in that time,

Integrated Systems Europe 2019

we’ve been living the value of experience. This is our mass. It informs our market intelligence, content offerings and member value. It’s the story we tell when we go into markets like retail, hospitality and transportation and explain to decision-makers in those markets that audiovisual experiences deliver business value and elevate their relationships with customers. The ultimate arbiter of the experience – and whether it created the right outcome – is the end-user. That’s the person who needs to understand, appreciate and ultimately affect greater investment in AV solutions. We all need

AVIXA

to connect with those end-users to understand their motivation. This is part of innovating around everything other than technology. For many years, it was great to be in AV because the technology was so new and awesome, customers were buying it up, the industry was growing. All of that is still true, but to me, what’s great about being in AV today is what you’re going to do with the technology. At AVIXA, we believe audiovisual solutions can change the way people experience the world – and each other. We can help enhance human connections at a time when those

AVIXA RESEARCH

WHAT LIES AHEAD FOR THE PRO-AV INDUSTRY? By Sean Wargo, Senior Director of Market Intelligence, AVIXA

connections are often mired in discord and misunderstanding. AV is not just about enabling communication, but also elevating it. Yes, it’s about making sure the conference room works flawlessly and effectively, but it’s also about building experiences that lead to more accurate truths, better human connections, better personal relationships. What you do counts. Experience counts. It’s how you create value. It provides direction for all the fast-paced change in AV technology. Enough math. Pencils down. Have a great ISE 2019.

Macroeconomic Factors While industries and economies are generally flourishing, trade policies and protectionist views are acting somewhat as headwinds, according to the IOTA. Uncertainties related to Brexit, Brazil’s recent election, low oil revenues and fiscal deficit put downward pressure on the pro-AV industry. Factors leading to growth include Europe’s real GDP increasing from 1.9% in 2016 to 4% in 2017, new manufacturing hubs emerging in south-east Asia and south Asia, and improvement in the US economy from fiscal stimulus and strengthening business investments.

Trending Technologies

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he AV industry keeps growing and evolving. It’s important to pause and take the market’s temperature. That’s why AVIXA has made a commitment to providing rich market intelligence that delivers insight on revenue forecasting, macroeconomic trends, key markets and employment. Let’s walk through some highlights from AVIXA’s latest research.

Overall AV Industry Forecast The pro-AV industry will grow from $186 billion in 2018 to $230 billion by 2023, according to AVIXA’s 2018 AV Industry Outlook and Trends Analysis (IOTA). We’re expecting compound annual growth to be 4.3% from 2018 to 2023, which is in line with our previous estimates and is consistent with GDP growth estimates. Regions around the world are growing, with Asia poised to take the lead as the largest market, capturing 36% of the pro-AV market by 2023. We’re estimating 2.6% CAGR for Europe. (avixa.org/IOTA)

According to the IOTA report, there are five key technology trends driving growth in pro AV: ●● Advances in audio are being fuelled by voice assistant integration, IP connectivity and artificial intelligence. ●● Display technologies, which include direct-view LED video, LCD, OLED and Micro LED, are poised to impact different markets. For example, the cinema pro-AV market, which is projected to grow 8.6% over the next five years, is ready for a technology upgrade. For cinema, direct-view LED technology offers a disruptive alternative to traditional projection, with several notable advantages, though at a currently high cost. ●● IT and cloud investments are increasing as buyers outsource infrastructure to take advantage of greater flexibility, agility and potential cost savings of cloud deployments. Cloud videoconferencing service revenue grew from $351 million in 2016 to $422 million in 2017. ●● Smart buildings are expanding opportunities for the pro-AV industry to provide efficiency and cost savings by integrating multiple networked devices, from lighting to video surveillance. ●● Artificial intelligence is increasingly being implemented into pro-AV solutions to connect users and their environments. AI may be most applicable to conferencing and collaboration for initiating meetings, making video calls and sharing real-time data through intuitive voice commands.

Integrated Systems Europe 2019

The Importance of Solutions The integration of technologies is what differentiates the pro-AV industry from others. Many of the technologies, products and services for audio and video capture, processing, storage and displays are similar across different applications, but combined, they meet different needs and business outcomes. According to the IOTA report, the top solutions include conferencing and collaboration, learning, live events, digital signage, security and surveillance, and performance and entertainment. Conferencing and collaboration lead the proAV industry, generating $30.8 billion in global revenue in 2018, while learning follows closely behind ($25.8 billion) as digital and connected learning is widely implemented. Video displays continue to drive learning solutions. The bulk of pro-AV revenue for live events ($23.5 billion) comes from sports production, for which broadcasters and TV operators invest billions on production services. The AV spend has migrated towards video production and transmission servers, as well as real-time access storage for slow-motion replay and multi-camera capture. Digital signage is in a massive expansion, generating $21.7 billion, as options increase. Streaming media, storage and distribution (SMSD) products are at the core, many of which are IP based, increasing the need for IT professionals and skill sets on staff at integration firms. Demand for an enhanced audience experience brought by new technologies is driving growth of pro AV in performance and entertainment spaces ($16.6 billion), such as cinema and home theatres, museums, houses of worship, stadiums, auditoriums.

Market Demands The corporate market continues to account for the largest segment of pro-AV revenue. According to the 2018 Market Opportunity Analysis Report (MOAR) covering corporate, pro-AV solutions for corporate office environments are expected to generate nearly $42.8 billion in revenue globally in 2018 (avixa.org/MOARcorporate). What used to be a series of disconnected flagship conference rooms have become communication and collaboration points, tied together with networks. What were cookiecutter office buildings have become statements

AVIXA

of corporate identity, brand and culture. Where individuals used to be housed in a rabbit warren of individual offices, open concepts with privacy rooms and huddle spaces have emerged to facilitate inter-team co-ordination. All the while, some companies are instead downsizing their headquarters or local offices to encourage and support telecommuting and remote work. While the corporate market represents the lifeblood of professional AV, smaller markets, many of which focus on the consumer experience, have the greatest growth potential. For example, from 2018 to 2023, the hospitality market will grow 7%, from $7 billion to $9.4 billion. With the consumer shift from spending money on possessions to spending on experiences, the hospitality market is thriving. The US accommodations sector alone comprises 4.2 million US jobs and generates

$293 billion in revenue. Hospitality companies understand the need to differentiate their offerings to stay competitive, which is leading them to invest in audiovisual solutions, with plans to spend 5.9% of capital improvement budgets on AV in 2018. Like many other markets, one of the primary goals of hospitality is to increase the engagement level of its customers, often referred to as activation in the industry. Hotel designs are shifting to accomplish this goal, and the AV systems within them are changing in tandem. Integrators have an opportunity to help designers create these experiences through their knowledge of the technology options and their skill in seamlessly weaving them into the environment (avixa.org/ MOARhospitality). To learn more about AVIXA’s market intelligence, visit avixa.org/MarketIntel.

WORKING TOGETHER

IN THE EXPERIENCE AGE, AV PLAYS A HUGE ROLE By Brad Grimes, Senior Director of Communications, AVIXA

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BM gave us the PC. It gave us the ATM, the floppy disk, the relational database. It popularised the mainframe and artificial intelligence through its seemingly ubiquitous Watson platform. So, it was notable to hear an IBM executive speak recently like an AV professional. Ben Brillat, IBM Chief Technology Architect for the company’s Global Sports and Venues Services group, described his company’s work on the new Mercedes-Benz Stadium in Atlanta, Georgia, to attendees of the American Association of Airport Executives’ annual Innovation Forum – an out-of-the-box event created to stimulate fresh thinking in the transportation sector. AVIXA took part in the forum, along with multimedia design firm and AVIXA member Moment Factory, to discuss real-world uses of AV solutions that improve the travel experience. And while one might have expected insight from Brillat into the venue’s 4,000 miles of fibre, 15,000 Ethernet ports, 1,800 wireless access points, and artificial intelligence-driven app, his description of the stadium’s “design thinking” was more notable. According to Brillat, it started with studying “guest experience”, moved to establishing “customer personas” and “journey maps”, and proceeded into UX (user experience), all before turning to data management, application architecture and infrastructure. At one point, Brillat said: “We have to start this early in the design process. The physical building has to support the guest experience.” It was like he was channelling what many AV designers and integrators face when their solutions are sought late in a project.

AVIXA

Integrated Systems Europe 2019

The new Mercedes-Benz Stadium in Atlanta, Georgia

Mercedes-Benz Stadium does, in fact, include 2,500 displays and digital signs, 500 HD cameras, 3,400 speakers, 1,000 amplifiers and 90 miles of audio cabling, integrated by Baker Audio Visual. Not to mention LED walls and a massive Daktronics-engineered 360-degree halo display, powered by a video control system built by Diversified. It is an AV marvel in its own right. But what’s great is industries coming together and speaking the same language. Mercedes-Benz Stadium is a big success in no small part because all involved were focussed on the experience. And the same holds true for technology solutions in other markets, from retail stores to executive boardrooms.

Catalyst for Growth AVIXA is committed to acting as a catalyst for market growth, building partnerships and engaging in industries where AV solutions can add value. We go where potential customers, decision-makers and influencers gather, initiate dialogue and build lasting lines of communication. We’re currently taking the industry’s message to the transportation, sports venue, retail, hospitality, higher education and financial services markets. And the reception has been great. In London recently, we joined the Association of Luxury Suite Directors (ALSD), representing executives and operators of sports venues and the teams that occupy them, for the group’s first-ever European conference. We were joined by Lisa Knights, Head of Communications for Ashton Gate Stadium, where they’ve seen great, measurable results from building one of the UK’s biggest pub videowalls and other AV experiences to engage fans inside and outside the stadium; Phil McGowan, Curator at the World Rugby Museum at Twickenham Stadium, which has introduced many new AV installations with the goal of building relationships with fans that extend beyond the games themselves; and George Vaughn, Head of Technology for Ascot Racecourse, who emphasised the importance of using AV solutions to create a more engaging race-day experience. After all, a typical day of horse races includes only, on average, 20-plus minutes of ‘action’. In the retail market, advocates of AV solutions come from Sephora, Sleep Number, The Container Store and others. They shared a stage with AVIXA at the International Retail Design Conference in October to explain their thinking behind integrating audiovisual solutions into

their stores. In the higher education space, AV is well known to be an important tool, but it’s also an important element of learning space design – reimagining where and how students learn, and teachers teach. AVIXA has been fortunate to share the industry’s experience at conferences like the annual OEB Global event in Berlin, alongside AV practitioners, higher education managers and learning space designers who have a deep understanding of creating technology solutions that focus pointedly on the user experience.

Establishing AV’s Role Engaging disparate markets and understanding their challenges is key to developing the next generation of technology solutions, and to ultimately establishing AV’s role in a future that changes rapidly. At a different airport design symposium last spring, Andy Cohen, Co-CEO of Gensler, one of the world’s leading architecture firms, explained that his company had adjusted the way it imagines airport parking garages in anticipation of a disruptive mix of ride-sharing and autonomous cars. What does that mean for AV? If an AV company can imagine that future, as people like Cohen do, it can begin to imagine its role in it. Cohen sees a time when those parking garages evolve into reimagined drop-off venues, replete with their own welcoming tech-enabled experiences. From wayfinding, digital signage and videowalls, to spatial audio and mobile-device integration, AV technologists and designers can redefine what catching a plane feels like – in no small part by focussing on the user experience. Back to Mercedes-Benz Stadium. In a separate conversation at an ALSD event, Justin Wood, Principal and Sports Practice Director of Dimensional Innovations, had a unique take on the role AV plays in creating the right experience. “A real challenge we have with venue design right now has to do with the ‘event of the day’,” he said. “At Mercedes-Benz Stadium, you have an NFL tenant and an MLS [Major League Soccer] tenant. The demographic overlap… is in the single digits. Soccer fans want to feel like they're in a soccer stadium and [American] football fans want to feel like they're in a football stadium. The ability to leverage audiovisual technology and really flip spaces and make them feel completely different is one of the greatest values we're seeing.” Customers and influencers continue to awaken to the possibilities of AV technology. Builders of mainframe computers? They get it, too.

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LCD Display Shows program output, audio meters, and menus for changing settings.

Transition Slider Controls the transition manually so you can operate special effects and control the speed of the transition.

Spin Knob Control Quickly scroll through menus for full switcher control.

Source and Control Downstream keyer, fade to black, media players and transition operation.

Aux Control Use the program row to select sources to the 12G-SDI aux output.

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CEDIA

Integrated Systems Europe 2019

ASSOCIATION OVERVIEW

IMPLEMENTING THE STRATEGIC VISION By Tabatha O'Connor, Global President and CEO, CEDIA

[T]

his coming year, 2019, marks the 30th year of CEDIA as the leading international trade association for the professional residential technology industry. CEDIA was founded in 1989 by a group of technology enthusiasts who gathered together to cast a vision for an industry that was growing quickly before their eyes. They defined the custom residential technology space and formed CEDIA as the connection point for members to share their passion, find resources to help them grow, and contribute to the outlook for the future of the industry. CEDIA delivered a vision of what could be and helped bring it to the world. Today, 30 years later, CEDIA still delivers on that original mission but the organisation’s reach has massively increased from the original list of founding members. CEDIA currently represents more than 40,000 industry professionals from over 3,700 member companies worldwide who design, manufacture and install home technology. This anniversary represents a momentous milestone for the organisation in more ways than one. Not only do we celebrate how far we have come over the past 30 years, but as CEDIA is implementing our three-year strategic plan, we look forward to the future

of the organisation and the ways in which we will continue to support our members and the industry. As co-owners of ISE, there is no better place for us to showcase our commitment to the industry and demonstrate to members the progress we have made to bring them the tools and resources they need to be successful in 2019 and beyond.

Education The long-term health of the home technology industry is dependent upon a well-trained and professional workforce. It is CEDIA’s

responsibility to deliver educational pathways that support this goal. In 2018, CEDIA further expanded the internal leadership and staff resources dedicated to the education department, including Tom Darling, Senior Vice President of Education & Certification and Samantha Ventura, Senior Director of Education, along with several additional staffers. Both Darling and Ventura have a deep understanding of post-secondary educational programming and online education formats. Under their leadership, CEDIA has developed an aggressive education plan that includes significant revisions and additions to the online training programme. By the start of 2019, a new learning management system (LMS) will be fully implemented, offering a more streamlined user experience for those taking online training. In January, CEDIA will launch 13 new online courses, with 70 available by the end of 2019. The courses are set up to guide a user through an education pathway that prepares individuals for CEDIA Certification. CEDIA launched the globally revised ESC-T Exam in 2018 and a global revision of the ESC-D Exam is due to be ready by January 2019. In-person training also represents a large portion of the CEDIA education programming for the next year. ISE provides an excellent opportunity for visitors across EMEA to access full, varied and high-class training tailored to satisfy industry requirements. CEDIA’s four-day education schedule will cover a

Integrated Systems Europe 2019

wide diversity of core curriculum, new technologies and business improvement topics at ISE 2019. CEDIA is especially excited about a completely revamped full day Home Cinema Design Masterclass that visitors can take on Monday 4 February, the day before the show floor opens – see page 32. More information is available at www.iseurope.org/cedia-education.

Cross-Industry Collaboration Another CEDIA priority is outreach to the design/build community which will help increase awareness with specifiers and create demand for CEDIA members’ services. The CEDIA Outreach Instructor (COI) programme has a key role in this initiative. The COI programme is an exclusive CEDIA member benefit that provides home technology professionals with the tools they need to present Continuing Professional Development (CPD) education to architects, designers, and builders. This facetime with industry partners has proven to be a valuable asset to forge an understanding of the solutions CEDIA members provide, and often results in successful business relationships. CEDIA is expanding and revising the CPD content available to COIs. The Designing Integrated Future-Ready Homes CPD and the Wiring Fundamentals CPD are both being updated in line with the latest thinking and best practice. Meanwhile, three new CPDs will be available to EMEA members in 2019 to educate architects, designers and specifiers about Lighting, Home Cinema and Media Rooms and Hidden Technologies. The CEDIA Outreach Instructor programme continues to grow and currently has over 150 active participants globally who are regularly presenting CPD education to industry partners. To become a CEDIA Outreach Instructor, a CEDIA member has to take the CEDIA Outreach Instructor course to learn the presenting skills necessary to deliver CPD education. CEDIA EMEA has added a dedicated staff person to focus on helping members collaborate even more effectively with the design and build audience in 2019, and beyond.

CEDIA

Workforce Development Creating a pipeline of new talent is essential if our industry is to grow. To this end, CEDIA is committed to raising awareness of our industry as a career opportunity among jobseekers. CEDIA is developing the Smart Home Technician Apprenticeship standard, to encourage young professionals to enter the industry. This standard will put more control in the hands of employers, ensure that apprentices have the right skills and knowledge, and address skills shortages facing the industry, as well as attract new prospective professionals. In 2018, this standard was approved by the Institute of Apprenticeships. CEDIA is now hard at work identifying appropriate training partners for this apprenticeship programme with a view to launching the scheme in 2019. In addition, CEDIA’s Smart Home Technician and Smart Home Designer tracks are accredited by City & Guilds, a renowned awarding body. City & Guilds evaluates externally accredited training against a comprehensive benchmark that has been developed from over 130 years of experience in managing quality systems and training courses. This gives CEDIA introductory training both heightened visibility and credibility among new entrants.

Cheers to 30 Years! We look forward to seeing everyone at ISE 2019 and celebrating 30 years. Visit the CEDIA stand (1-E20) at any point during the show to grab a cup of coffee, meet CEDIA staff and fellow members, or attend one of the free 20-minute CEDIA Talks that will be taking place throughout the event. See you in Amsterdam!

Integrated Systems Europe 2019

CEDIA

CEDIA EDUCATION

LEARN MORE TO EARN MORE AT ISE 2019 CEDIA is returning to Integrated Systems Europe 2019 with an extensive four-day education programme that will help technology integrators and industry professionals grow their skills, discover emerging technologies and be inspired for business growth and success.

[W]

hatever your level and skill set within the industry, there will be something for everyone at ISE 2019,” comments Tom Darling, CEDIA’s Senior Vice President of Education and Certification. “From core technical courses and business success training to the latest insights on emerging trends, our programme will cover all the bases for delegates in attendance. We’re especially excited to headline the training at ISE with a specially curated Home Cinema Design Masterclass on Monday 4 February. ISE is the perfect destination to enhance your industry knowledge, with so much great training in one place for just one week. We encourage everyone to take advantage of the opportunity and book today.” Brand new for ISE 2019, CEDIA brings a full-day Home Cinema Design Masterclass to the show on Monday 4 February. This intensive course will feature three 90-minute sessions on video, audio and environmental factors to consider when designing a state-of-the-art home theatre. It will equip attendees on projection, screens and calibration, immersive speaker placement, and acoustic design, as well as integrated

control, lighting and décor. Led by industry experts in each particular discipline, the workshop will feature discussions, practical exercises and demonstrations of CEDIA Designer software, that will ultimately challenge attendees to take their cinema designs to the next level.

CEDIA

Once again, CEDIA will bring a full catalogue of technical courses, including not-to-be-missed hands-on workshops, deep dives into subjects such as acoustic calibration and design, and a host of other courses helping to inform and improve integration expertise. To successfully prepare for the future, CEDIA will present a number of exciting emerging trends courses. These training sessions will look at predictions for the next big drivers likely to transform the market in a time of increasing change. From advanced display technology to augmented and virtual reality, these courses will leave attendees well-equipped to plan for a strong future. Visitors can also take advantage of multiple training sessions to make sure that their business is in the best shape to succeed now and in the future. CEDIA’s businessfocussed courses will show you how to put the right processes in place and apply best practices to prosper in the years ahead. Both CEDIA members and non-members can purchase a CEDIA All Access Training Pass which gives unlimited entry to CEDIA education sessions during the show (excluding Monday’s Home Cinema Design Masterclass). The All Access Training Pass is available for pre-booking at an exclusive Early Bird rate until 8 January 2019. Alternatively, individual courses can be booked on an à la carte basis for those with more limited time. For more information, to buy an All Access Pass, and to make your booking, go to the Professional Development section of the ISE website, www.iseurope.org/cediaeducation. Meanwhile, on the CEDIA booth (1-E20), CEDIA Talks will return to ISE 2019,

Integrated Systems Europe 2019

designed to introduce attendees to new disruptive technologies and challenge ways of thinking. Presented by industry thought leaders, these free, 20-minute sessions are hosted on the CEDIA booth every day of the show with no need to book in advance. New for ISE 2019, the Main Stage, in Hall 8, will host freeto-attend educational and thought leadership presentations, produced by CEDIA, AVIXA, ISE and AV Magazine. Technology integrators who won a 2018 EMEA CEDIA Award will be partnering up with brand representatives to talk through their award-winning projects and explain how they did it. These 20-minute sessions will see the integrator explain the challenges they faced and how they overcame these to deliver a state-of-the-art, award-winning solution.

TAKE A DEEPER DIVE INTO IMMERSIVE CINEMA DESIGN

he CEDIA Home Cinema Design Masterclass is a fullday course at ISE 2019, taught by world-renowned experts in the field; Joel Silver, Anthony Grimani, Theo Kalamorakis and Guy Singleton. It will take place at the RAI on Monday 4 February, accessible via entrance D, the day before the main ISE show floor opens. This training course will help delegates learn the secrets of high-performance home cinema design and create increased business opportunities in the strongest revenue generating sector of the industry. It focusses in detail on the three key areas of design, enabling delegates to learn how to: ●● Optimise video performance with the latest insights into 4K and HDR delivery ●● Explore immersive audio formats, and amplifier and speaker array choices ●● Deliver an exceptional customer experience by creating the perfect environment Working in small groups, each thought-provoking session will include practical exercises, along with a demo of the industry-acclaimed CEDIA Designer software. The CEDIA Designer is an exceptional home theatre and media room design tool which enables integration firms to save time and money in the design process while ensuring an outstanding client experience. Register now to save with special Early Bird prices: €210.00 CEDIA and AVIXA members; €280.00 non-members. Early Bird ends Tuesday 8 January 2019.

SECTOR ANALYSIS

TECHNOLOGY AT ISE 2019 ISE 2019 will showcase the most advanced integration technologies from a huge range of manufacturers and service providers. To help you navigate the biggest show yet, Ian McMurray highlights the key talking points and technologies that you wonâ&#x20AC;&#x2122;t want to miss.

Integrated Systems Europe 2019

INNOVATION

Audio and Live Events Halls 5, 6 and 7 “We’re expecting to see very healthy growth in what our Industry Outlook and Trends Analysis (IOTA) researchers are calling performance and entertainment solutions. And it’s not just because event spectacles like the Olympics or the Super Bowl get more incredible every time they’re held; it’s also because corporations, product brands, hotels, retailers and more are racing to engage customers through experiences. Using AV to entertain and create experiences is increasingly pervasive well beyond traditional definitions of live events.” Brad Grimes, Senior Director of Communications, AVIXA

ccording to EventMB research, 59% of event planners predict that their use of event technology will increase, while 39% think it will remain the same. IBISWorld says the events industry has grown by 6% each year for the past five years, and is now worth an estimated $32 billion in the US alone. There is little doubt that live events – whether for entertainment, product launches or corporate meetings – continue to be a thriving business. And given millennials’ preference for spending money on experiences rather than possessions, that’s no surprise. For the best part of a decade, the debate around audio at ISE has been dominated by the transition from point-to-point connectivity towards networked audio. But, with the merits of networking now firmly established, it is next-generation audio (NGA) technologies such as immersive and object-based audio that are increasingly coming to the fore. ISE 2019 visitors should therefore expect to learn about NGA’s possibilities for theatres, concert halls, museum exhibits and more.

What should be on your radar… • The internet is crammed with examples of the world’s highest profile brands using projection mapping to deliver compelling, aweinspiring images almost anywhere. From a relatively niche market, it has exploded in popularity – and is now taking advantage of realtime tracking technology to transform what’s possible. The ISE show floor will feature plenty of manufacturers demonstrating the latest and greatest. • The increasingly rigorous demands of live event producers – such as higher resolutions, real-time effects, compositing and advanced image manipulation – are giving rise to new generations of media servers with powerful hardware and sophisticated software. Now they can manage not just video and audio, but lighting, pyrotechnics and combining the real world with the virtual world. ISE has always been favoured by media server manufacturers to launch new levels of live event functionality. • Growth in the live events industry has attracted numerous new entrants, offering audience engagement tools, enhanced experiences via VR and AR – and even the ability to incorporate a PowerPoint presentation that attendees can log on to via their phones. Live events have also become significant users of drones to add a new dimension. Visitors to ISE 2019 can expect to find even more that will make their events even more memorable.

• The rise of multiple new vendors offering audio processing and management solutions with the capability to support immersive audio means that this area of the market is becoming highly dynamic. 2018 saw theatrical (The Who’s Tommy in Denver, US) and concert (Angus & Julia Stone) productions alike experiment with immersive audio. ISE 2019 visitors should anticipate new solutions that satisfy the needs of various install market segments. • Loudspeaker technology is obviously pivotal to the realisation of a successful immersive audio deployment, and a number of vendors are now marketing individual products and packaged solutions geared towards immersive configurations. Expect a broader range of these to be on display – including systems aimed at those with less generous budgets, such as smaller theatres, concert halls and museums – at ISE 2019. • But it won’t all be about NGA, as there are still plenty of exciting developments taking place in the world of networked audio. Look out for products being promoted as supporting the latest, 2018 revision of the AES67 interoperability standard for IP-based audio, which includes a new protocol implementation conformance statement. Audio/video bridging (AVB) is also enjoying something of a second wind. Attendees should anticipate new launches with support for that standard as well.

INNOVATION

Integrated Systems Europe 2019

Digital Signage & DOOH Hall 8 “The digital signage industry is being disrupted by new market players such as professional service providers – Accenture Digital, Capgemini Invent or econocom, for example – who are big enough to manage and finance worldwide rollouts. The market entry of global players is, on the one hand, a promising sign for the maturity and potential of digital signage. On the other hand, it may represent a challenge to existing systems integrators who will have to find new ways of establishing competitive advantage.” Florian Rotberg, Managing Director, invidis

t seems remarkable to think that, not many years ago, advertisers questioned whether digital signage was a valid part of the marketing mix. No less remarkable is that, in a market that might appear saturated, the growth of digital signage continues unabated, with Grand View Research predicting worldwide growth from $16 billion in 2016 to $32 billion by 2025. The aim of any form of advertising has always been to attract and inform. Digital signage, though, takes that to a new level with its ability to engage: now, it’s getting personal. Today, the so-called ‘customer journey’ axiomatically includes digital signage wherever possible, and seeks to develop and strengthen relationships with individuals. That’s given rise not only to widespread connectivity between phones and screens, but also screens that use AIdriven algorithms to recognise the viewer’s profile – and even mood and response – and adjust the message appropriately.

Picture courtesy of Onelan

What should be on your radar… • UHD/4K resolution has now largely established itself as the industry standard resolution for digital signage displays. 8K resolution is, however, on the horizon. Because the advantages of the higher resolution only become apparent at larger screen sizes – 65” and above – there is doubt about its likely take-up in consumer TVs, a doubt reinforced by both bandwidth and content concerns. There is, though, little doubt that the digital signage industry will embrace 8K resolution. ISE 2019 will likely see the first examples on show. • Over the past couple of years, LED display technology has come in from the cold – literally. Once exclusively deployed outdoors for viewing from distance, it has made huge strides in image quality – not least in terms of pixel separation, such that it now rivals LCD technology-based displays. But it now brings not only the resilience for which it was once most prized, but also creative potential and lower cost of ownership. Historically, that attracted a price premium. At ISE 2019, look for LED digital signage displays that are achieving price parity with their LCD-based equivalents. • Look for more interactivity in digital signage, suggests AVIXA’s Brad Grimes, but thoughtfully integrated interactivity that doesn’t sideline human connection. When AVIXA studied the retail space for its Market Opportunity Analysis Report (MOAR) series, it started

by asking the ultimate end-users – shoppers – about their ideal in-store technology experience. Studies indicate that the hyperconnected, incredibly tech-savvy younger generations actually do want to make purchases in brick-and-mortar stores. And they want technology to support their thirst for more information about products, but they don’t want it to replace knowledgeable, engaging salespeople. To the extent AV technology creates a fresh, new instore experience, shoppers will embrace it. • Augmented reality and virtual reality offer real potential for the digital signage community with their ability to enhance an image with relevant information. In digital signage as elsewhere, the separation between the physical world and the digital world is progressively eroding – providing retailers and advertisers the opportunity to deliver engaging, content-rich experiences. Digital signage innovators will be showcasing these new technologies at ISE. • Of all digital signage display technologies, OLED seems to have the most potential with its stunning image quality, its paper-thin dimensions and its ability to contort itself into almost any shape. For an increasingly blasé public, OLED has the potential to capture attention like no other technology can. ISE this year may prove too soon for OLED to make its digital signage bow – but you never know…

Integrated Systems Europe 2019

INNOVATION

Education Technology Hall 13 “According to AVIXA’s 2018 Industry Outlook and Trends Analysis (IOTA), the use of technology and devices in classrooms has steadily increased over the last several years. Video-based learning is starting to be more widely implemented as the ultimate end-users – students themselves – seek greater engagement in their learning.” Brad Grimes, Senior Director of Communications, AVIXA

f anyone doubts the growing importance of technology in education – no longer the ‘nice to have’ it used to be, but an institutional imperative – they need look little further than Research and Markets’ prediction earlier this year that the global education technology market will grow from $17.7 billion last year to $40.9 billion by 2022. That’s an astonishing 18.3% CAGR. In recent years, we have seen the dawn of a new era in AV technology-assisted learning that puts students, rather than teachers, at the centre. With the advent of so-called ‘flipped learning’ classrooms are becoming places of collaboration rather than instruction – and many of the collaborative tools more typically associated with business are no less appropriate in the pedagogical environment. VR/AR/MR/XR technologies show great promise in bringing new learning experiences to the classroom – but phones/tablets and interactive screens will continue to be the dominant technologies, with growing levels of refinement and increased availability of education-specific software.

Picture courtesy of Vivitek

What should be on your radar… • A recent UK survey found that the biggest concern for education technology professionals in 2017 was cyberbullying – with the previous year’s leading concern, radicalisation, dropping to second place. BYOD, or some variation of the principle, is only exacerbating the wide range of security threats being faced by educators. Look around the show to find out which education technology manufacturers are responding to those threats. • Interactive whiteboards have continued their decline in growth as the preferred AV support in classrooms, thanks to the increased functionality at lower cost of the latest generations of touch screens. Those screens are, however, becoming increasingly difficult to tell apart. Look for innovative extensions to educational display capabilities at this year’s ISE. • The growing centrality and complexity of educational technology, the increasing demands made of it by students and teachers alike and the omnipresence of a variety of security threats, mean that schools and colleges are increasingly struggling to cope with limited resources. Just as the corporate world has become comfortable with cloud-enabled functionality such as SaaS and UCaaS, ISE 2019 may well see further growth in ETaaS – Education Technology as a Service.

• Imagine being able to collect data about every student’s attendance, behaviour record, learning progress and achievements to develop a unique programme and goals for that student – and to support staff in identifying improvement opportunities. The data is there and can be easily collected – but making sense of it? At ISE, find out if AI will have a role to play in helping schools and colleges continue their move away from ‘one size fits all’ teaching towards adaptive/custom learning. • Superficially, there is a disconnect between collaborative learning, which is group-centric, and VR/AR/MR/XR, which tend to lend themselves better to individual experiences. As with all educational technologies, however, if they are used as part of a coherent mix of learning approaches, they unquestionably have a place in the classroom. ISE’s XR Summit will likely be stimulating and thoughtprovoking for educators. • Educators continue to wrestle with the BYOD conundrum. Ideally, each student will have their own tablet – but that’s potentially socially divisive. On the other hand, with budgets already stretched, providing them is not an affordable option. Even the education-specific iPad that Apple introduced early in 2018 is likely to be beyond the reach of most schools. Will ISE 2019 see a manufacturer augment their educational offering with a purpose-built, low-cost tablet?

INNOVATION

Integrated Systems Europe 2019

Residential Hall 5 and 1 “What we’re seeing in our industry is that, increasingly, consumers are confused by the proliferation of choice when it comes to home automation. People are overwhelmed. That’s the big opportunity we see for custom installers – providing curated solutions. They can become trusted advisers in a complex world – and start a lifelong relationship.” Walt Zerbe, Senior Director of Technology and Standards, CEDIA

ntertainment, convenience, energy savings and security have been the traditional drivers of the residential systems market – and each of those continues to evolve in line with developments in technology, enabled by the burgeoning growth in the number of IoT-enabled devices and more powerful, higher bandwidth networks. The industry is being driven by increasingly sophisticated, informed and demanding consumers. Add to that the ever more central role that smartphones are playing in our lives, and all the elements are in place to assure the industry’s continuing growth. With innovations such as these, the average compound annual growth rate (CAGR) of around 25% predicted by market researchers for home automation seems eminently achievable.

Picture courtesy of Control 4

What should be on your radar… • LED display technology has now reached a point in terms of image quality that it can satisfy the most demanding consumers – and it can create large, seamless on-wall images. However: where projection uses the acoustic transparency of screens to accurately deliver sound, that remains a challenge for LED. At ISE, look for manufacturers addressing that transparency challenge with fewer speakers doing more – and audio that delivers more channels at higher resolutions. • Few doubt that 8K screen resolution is coming, although adoption for the average consumer is likely to be slow in the short term. However: for high-end home theatre, 8K projectors are starting to appear, delivering new levels of detail. Expect to see examples of 8K projection targeted at the home at this year’s ISE. • We’ll continue to embrace the likes of Alexa in controlling home devices – but speech technology still has plenty of room left to develop. Expect AI to become increasingly significant, with its advanced capabilities meaning that more natural speech becomes possible: instead of just listening, we’ll expect Alexa to understand. ISE 2019 may be too early for evidence of AI-enabled voice interfaces – but we may be surprised… • DIY is not a new phenomenon for custom installers – think TVs, VCRs and cassette decks – but the number of DIY solutions has grown, for applications such as security, and are hitting attractive price points.

There will continue to be a role for pro, as well as DIY products, in the residential space. To deliver value, though, they need the support of fast, robust, bulletproof networks. Expect the network monitoring and firewall segments to continue to grow and be more important. Examples will be on show at ISE. Expect also to see more PoEenabled products. • Increasingly, wellness is becoming a focus for the home automation industry – with systems that monitor and control air quality, for example and, more recently, lighting that matches the body’s circadian rhythm in its brightness and colour temperature. Look out for products in this space at ISE. • The new frontier in home automation may be water control. Flooding is, it is said, one of the most common household claims on insurance. Retrofittable devices that monitor water flow and automatically shut off valves in the event of discrepancies were on show at CEDIA Expo. Expect those devices to make their way from San Diego to Amsterdam. • AR and VR will become increasingly important tools for custom installers as they will be able to clearly show prospective customers what the finished project looks like. The new technologies will support the growing number of software tools designed to help in the creation of professional, consistent installations. Expect to see early examples of AR and VR as sales tools at this year’s ISE.

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Integrated Systems Europe 2019

INNOVATION

Smart Building Hall 9 "’Smart building’ is about the adoption of intelligent building technology for real-time data generation, analytics, operational control and energy savings. But more than that, smart building is also about enabling the occupants, making them more productive, happier and safer. Just like you have a right brain lobe and a left mainly focused on different tasks, the two have to ultimately work together.” Bob Snyder, Content Chairman, Smart Building Conference, ISE 2019

illennials are, it is said, the largest generation in Western history, and are now surpassing baby boomers as the dominant element within the workforce. Among their many alleged traits is that they’re prone to frequent job changes, continually seeking greater satisfaction. For employers, that makes them challenging to retain. What’s that got to do with smart building? Historically, the impetus for smart buildings has been driven by bottom-line considerations (smart buildings save money) and growing environmental concerns (smart buildings save the environment). That focus is changing. Energy saving will continue to be a driver but, increasingly, smart

Picture courtesy of KNX

building will be about being better places to work. HVAC will become integrated with security/ access systems, room booking systems and so on and, through their ability to identify each employee, will adapt the building to that person’s needs and preferences. Not only is that expected to help with employee retention: happy employees are also more productive employees. It’s a classic win-win.

What should be on your radar… • Imagine every employee’s ID card telling the building which floor their office is on so that the lift stops automatically, or how they prefer the conference room equipment to be set up. The building may even allocate a preferred hot desk. ISE 2019 will tell us how close we are to that vision. • Sensors – light, temperature, occupancy and so on – are at the heart of smart building. The technology continues to develop rapidly with more advanced digital signal processing and more highly integrated electronics – all at reducing cost. A bin sensor that tells the system it needs emptying? A fridge sensor that detects the absence of milk? A washroom sensor that identifies ‘poor air quality’? As sensors become more capable and more affordable, look for innovative applications of this technology. • The key to the future of smart buildings is in full integration of everything a building does, and how it reacts to the needs of the people who use it. Expect to see room/presentation management companies expanding and/or repositioning their existing solutions with a greater emphasis on how they can be part of a true smart building system. • Big data/smart buildings rely on the capture of enormous amounts of sensor-acquired data. Turning that ‘Big Data’ into meaningful, actionable information continues to be a challenge. Traditional

building management systems will be supplemented or supplanted by AI-enabled tools that will transform how buildings can be managed. ISE 2019 could see the first of those come to market. • In AVIXA’s estimation, the hospitality industry will be a big adopter of smart-building technology, notes the organisation’s Brad Grimes. In fact, he points out, according to AVIXA’s latest Industry Outlook and Trends Analysis (IOTA), the hospitality market will be the fastestgrowing segment for connected equipment – in both new and retrofit applications – that make buildings smarter, especially in terms of customising rooms and spaces to suit guests’ unique preferences. • KNX has long been the open connectivity standard for smart buildings, and the introduction of KNX Secure addressed an important perceived vulnerability to attack. KNX over IP is now possible. Other communications protocols are vying for the smart buildings space. Look out for new entrants featuring higher bandwidths and even greater security. • The combination of sensors, big data and AI-based analytics is being used in a range of platforms – from oil exploration to aerospace to heavy industry – for predictive maintenance. That helps eliminate mission-critical failures, minimises downtime – and reduces costs. The same principles can be applied to smart building. Will any manufacturers specifically address this opportunity at ISE 2019?

INNOVATION

Integrated Systems Europe 2019

Unified Communications Hall 11 “The future of unified communications is in collaboration. While companies embrace communications technologies to support a distributed and remote workforce, they’re also starting to encourage certain workers to return to central offices. Remote employees and business partners have always needed a robust UC platform to engage with colleagues – but now, patching those remote workers into AV-rich conference rooms and huddle spaces could be an important opportunity for solutions providers.” Brad Grimes, Senior Director of Communications, AVIXA

he UC business has moved on from its original positioning that it represented a more productive, cost-saving, greener alternative to traditional meetings – although those are no less important. Digital transformation is enabling unprecedented flexibility, encouraging the collaborative style of working preferred by the millennials who are forming an increasingly large part of the workforce. Research and Markets estimates that there are 32.4 million huddle rooms worldwide – and, despite the perception to the contrary, it claims fewer than 2% are video-enabled. That represents a huge opportunity for manufacturers, integrators and users alike. And here’s another opportunity. According to remote meetings company LoopUp, US and UK businesses squander a total of $34 billion each year as a result of wasting 15 minutes per call waiting for late participants or dealing with other distractions. The same report found that only 12% of users feel as comfortable with video calls as they do with audio calls.

Picture courtesy of Yamaha Unified Communications

What should be on your radar… • The history of technology has seen generic solutions rapidly developed to become application-specific solutions. In the UC market, it’s becoming clear that users want something other than ‘one size fits all’ approaches – systems that mirror the way in which organisations work differently, rather than systems that compel them to adapt how they work. At ISE 2019, look out for UC offerings targeted at individual industry sectors. • In a workplace increasingly characterised by mobility, working remotely and home-based working, the mobile phone is becoming the primary tool for accessing UC systems, and UC systems are becoming increasingly mobile-centric. Here, there is much to improve in terms of the user experience. Expect to see UC providers focussing greater attention on delivering apps that more tightly integrate off-premise participants. • With UC becoming increasingly central to the way in which companies work, its ability to easily include growing numbers of users is becoming a vital consideration. That’s placed a focus on scalability – and, inevitably, on the role of the cloud. In turn, that’s causing suppliers to rethink their business models – complementing outright sale/purchase with a UCaaS or hybrid offering. More companies offering UC solutions as a service will be a feature of ISE 2019.

• The AV industry is heading in a similar direction to the broadcast industry when it comes to so-called ‘microservices’. Microservices decompose applications into their constituent functional components, giving users the flexibility to choose exactly what they need – and to add functionality in future as needs change and grow. The UC industry is likely to lead this transition, with early evidence available at ISE. • You’re in an online meeting. You turn your head to the left, and now you’re talking face-to-face with that person. You look to the right – and don’t know who that is, until their name and job function appear on the screen in front of you. Those things are possible because you’re using augmented reality to deliver a more intuitive, richer UC experience. ISE 2019 will likely see the first implementations of VR in a unified communications context. • A study by Nemertes Research found that one of the highest priorities for IT departments is standardisation of meeting rooms – booking process, furniture layout, technology/products, connected services and so on – in order to minimise user frustration by creating a consistent and predictable experience. Look for companies offering UC solutions that will support every type of meeting room, regardless of its size or anticipated usage.

Discover AVIXA at ISE 2019 Professional AV certifications, education, standards, market intelligence, thought leadership and more — for more than 80 years, AVIXA (formerly InfoComm International) has been dedicated to its role as the trusted hub for the AV industry.

As change agents supporting global market growth in the AV industry, we believe your work in AV transforms how people experience the world. Take time out of the busy ISE show floor to visit our stand, have a coffee and a chat with our staff — whether you’re a professional looking to enhance your career or an enterprise looking for best practices and employee training, we can’t wait to get to know you!

Visit Stand 12-N110 to discover AVIXA

avixa.org

TECHNOLOGY

PRODUCTS AND INNOVATIONS Every year, the ISE show floor is a hotbed of exciting new product and technology launches. Here are just a few of the innovations you can expect to see at ISE 2019.

Integrated Systems Europe 2019

Analog Way

Picturall Pro Media Server on show

icturall Pro is Analog Way's mission-critical 8K media server, designed to play huge video content across large video canvases from a single server unit while providing ease of use and rock-solid reliability at affordable prices. Delivering cuttingedge performance so that the show runs like clockwork, it is the obvious solution to any demanding video playback need in fixed installations, theatres, broadcast, houses of worship, video rental and live events. Built on Analog Way’s long experience in ruggedised image processing hardware, it provides a robust platform and delivers optimised uptimes and durability. With flexible input and output options, the ability to play back media beyond 8K and to drive up to 16x 4K@60 10-bit pixel-accurate outputs, the Picturall Pro is the perfect solution to support massive events and installations. STAND: 3-B130

Basalte

Design for the intelligent home

t ISE 2019, Basalte presents its design concept for the intelligent home. This concept hosts a coherent ensemble of switches, touch screens, sockets and even speakers, which seamlessly blend in the most exclusive interiors and allow you to control all functions in your home. Imagine: a slight touch on a switch dims the room, music starts playing, the temperature rises and the curtains close, ready for a cosy evening. The integration of all these functions in an intelligent and user-friendly system; that’s the future of the modern home. Ellie, an elegant 5.5” OLED touch screen, lets you control all home technology. Lights, heating and screens, even cameras and access control are clearly displayed. Music is part of every room and a simple tap starts your favourite Spotify playlist. STAND: 5-R120

INNOVATION

Analog Way

Dependable and futureproof: the VIO 4K

IO 4K is the all-in-one multi-input/output solution for any advanced conversion application. Designed for rugged dependability, Analog Way’s VIO 4K is a premium video scaler, scan converter, switcher, coder and transcoder, featuring full input and output connectivity including HDMI, DisplayPort, Dual-Link DVI, SDI, optical and legacy analogue video. VIO 4K can also process embedded or de-embedded external analogue/digital audio signals. Its exclusive high-quality processing engine ensures crisp and natural images whatever the source and the scaling level, while maintaining ultra-low latency for all of your live event needs. Expandable and future proof, VIO 4K can be equipped with optional I/O expansion interfaces and convert any input signal to any output signal up to 4K@60Hz 10-bit 4:4:4 with the latest connectivity (HDMI 2.0, DisplayPort 1.2, 12G-SDI and Quad-Link 3G-SDI). STAND: 3-B130

INNOVATION

Integrated Systems Europe 2019

Blackmagic Design

Precision monitoring with the Audio Monitor 12G

tâ&#x20AC;&#x2122;s never been easier to put the highest quality audio and video monitoring everywhere you need it. Blackmagic Audio Monitor 12G provides the finest quality audio monitoring in an incredibly small one rack unit size. Featuring a dual subwoofer design with extra wide range speakers, this precision audio and video monitoring solution includes an

advanced 12G-SDI input, as well as balanced XLR analogue audio, balanced AES/EBU digital audio and consumer-level HiFi audio inputs. For more information go to www.blackmagicdesign.com/ products/blackmagicaudiomonitor

Blackmagic Design

Bose Professional

ATEM Television Studio Pro 4K showcased

STAND: 3-C140

Introducing the SoundComm B40 communication headset

T he ATEM Television Studio Pro 4K is a professional, all-in-one Ultra HD live production switcher with integrated hardware control panel. All eight of its 12G-SDI inputs feature full re-sync and independent format conversions, allowing customers to switch cleanly between sources with different frame sizes and rates. With all of the same professional features as larger switchers, customers get the speed of a full-size 1 M/E hardware control panel in a compact format, perfect for working on complex, fast-paced live events. For more information go to www.blackmagicdesign.com/products/ atemtelevisionstudio

he new Bose SoundComm B40 is engineered to deliver the best combination of noise cancellation performance, clear communication, comfort and durability to live event professionals such as camera operators, lighting professionals and production crews. Audio clarity and intelligibility are key to every successful live event, broadcast and team effort. To ensure every word is easily understood, the Bose B40 features a weather-resistant dynamic noise cancellation microphone that optimises intelligibility and provides far-field noise rejection, enabling clear outgoing communication. Also, the B40 is equipped with proprietary Bose acoustic noise cancellation technology to minimise outside distractions in high-noise environments. Lightweight materials, intelligent weight distribution and low clamping force create a product built for comfort and durability. The B40 is also compatible with multiple intercom systems. Learn more and order today at www.bose.com

STAND: 3-C140

STAND: 7-C200

Creating solutions together pro.sony/ISE

Beyond Definition

Sony knows great things happen when people come together. That’s why we work side-by-side with customers to solve their business challenges. From small installations to full-scale new builds, our solutions are designed to enhance collaboration and boost productivity. We’re proud to be at ISE 2019. Visit us on stand 1-N20 to find out how we’re helping our customers to get ahead and check out our stunning 8K x 4K Crystal LED display system.

INNOVATION

Integrated Systems Europe 2019

Bose Professional

Dante technology integrated into PowerShare amps

ith the release of PowerShare adaptable power amplifiers in 2016, Bose Professional armed installers with a powerful new advantage – the freedom to put amplifier power where it’s needed and waste fewer watts. Answering the call from integrators for digital options with even more flexibility, Bose has added four new digital models. The PS404D (400 watts divisible into four channels) and PS604D (600 watts divisible into four channels) PowerShare amplifiers feature integrated Dante audio networking, giving installers the freedom to place the amplifier away from the source. Two additional models with AmpLink

connectivity are also available. AmpLink is Bose Professional’s in-rack Cat5/6 digital audio distribution solution and is supported in their latest DSP units. All four digital models allow mixed inputs using digital or onboard analogue audio connections. STAND: 7-C200

Cameo

ZENIT Series expands with W300

Chief

Make a lasting impact with On-Wall Kiosks

ollowing on from the successful launch of the ZENIT W600, we are delighted to present the powerful outdoor wash light ZENIT W300, whose 21 x 15W RGBW LEDs provide a high luminous flux of 10,000 lumens for rich colour blends. Without a diffuser, this wash light features a beam angle of 21 degrees and a field angle of 40 degrees. Optional accessories enable alternative beam angles which can be set in a matter of seconds, thanks to SnapMag filter frames. Its professional features also include an integrated 2.4GHz W-DMX transceiver and control via RDM, DMX or infrared remote control. IP65 classification guarantees long-term outdoor use. Cameo is a brand of the Adam Hall Group.

he Impact On-Wall Kiosk brings a new level of flexibility to the digital signage enclosure market while maintaining a sleek aesthetic to complement a variety of environments. Look for new sizes available at ISE! A depth-adjustable exterior frame allows for a variety of displays to be used. Reversible hinges help to avoid installation and service obstructions, and the exclusive design keeps the display mounted to the frame when opened, providing unparalleled service and maintenance access. This kiosk is the first solution co-developed by Chief and Middle Atlantic, who were able to leverage the strengths of both brands. Multiple storage options can be added to mount components in-wall and/or on-wall.

STAND: 7-W200

STAND: 2-C50

Integrated Systems Europe 2019

INNOVATION

Chief

TiLED Series expands to Absen and Unilumin

hief’s design for digital signage solutions, the TiLED LED video wall mounting system, is a modular LED mounting system to support creative video wall configurations. The system can include any of three mounts that connect together to form a seamless video wall. At ISE 2019, Chief will show new options for Absen and Unilumin in addition to the existing mounts for the Samsung IFH Series. Integrated plumb adjustment helps to compensate for imperfections in the wall, keeping everything flat. Offset mounting slots allow for easy installation and protect LEDs from the damaging friction that can occur when display edges rub together. A secure adjustment screw gently nudges displays together and keeps them in place. STAND: 2-C50

Clevertouch

Collaborative Enterprise eco-system and new E-Cap from Clevertouch

reating environments for employees where they can work seamlessly and collaboratively from anywhere in world is the driver to every global business. Clevertouch has developed an allin-one Enterprise eco-system for the modern agile workplace – with no need for additional licences or technology add-ons; a real-time collaborative workspace that enables participants to work together, in an open environment, while ensuring that the collaboration systems and the underlying networks remain totally secure. The new Pro Series E-CAP Touchscreen from Clevertouch uses a groundbreaking combination of IR on glass (infrared) combined with EMR (electromagnetic resonance) technology. EMR enables highly accurate and responsive writing using an active stylus, whilst IR recognises finger touch and palm pressure. The integration of the two technologies within a single screen means users can write and gesture simultaneously. STAND: 13-D155

Crestron

A smart home user experience like no other

restron Home, powered by OS 3, is a stunning new highperformance user interface for mobile devices and Crestron TSW touch screens. In tandem with best-in-class Crestron hardware, Crestron Home unlocks the full potential of the Crestron smart home, giving you the ability to wow clients with a user interface like they’ve never seen before: spectacular page designs, exceptional dynamic room controls and icons, and new features including guest access, support for multiple homes and more. Available early 2019, Crestron Home (formerly Crestron Pyng OS 2) enables you to set up and deploy complete smart homes on any scale in a fraction of the time of traditional methods – no programming needed. Crestron Home, powered by OS 3, is the future of the smart home user experience – now. STAND: 2-C20

INNOVATION

Integrated Systems Europe 2019

Crestron

The only complete network AV solution

ith DM NVX technology, we introduced Crestron DigitalMedia on the network. With DM NVX 2.0, weâ&#x20AC;&#x2122;ve taken it to the next level, with more features and even better performance. More than just delivering 4K60, 4:4:4, and HDR video over your existing 1Gb infrastructure, DM NVX 2.0 is a complete, infinitely scalable network AV solution that uniquely offers these built-in features: scaler; video wall processor; audio DSP for downmixing; breakaway audio; USB 2.0 routing for whiteboards, cameras, mics, keyboard and mouse; and HDMI source switcher. DM NVX 2.0 provides enterprise-grade security, with built-in Network Access Control. Additionally, patent-pending Crestron technology simultaneously encodes/decodes and scales, eliminating any latency

CUE

Basic control solution easy configuration, no programming

his simple and cost-effective control solution is targeted to any meeting room. Easy configuration is provided using built-in websites; no software or programming is required. The package consists of an eight-button keypad and controller. One-cable network connection and PoE power supply significantly simplify hardware installation. The keypad is compatible with many popular table interconnection boxes as well as with standard wall electrical boxes and it offers a backlit area for custom labels. Every button is equipped with an LED indicator. The controller brings powerful support for IP device control, bi-directional serial port, universal ports, low-voltage relays and a dedicated port for a room occupancy sensor. Easy integration with the touchONE reservation system provides automation based on the room schedule. Network connection allows remote system setup and monitoring. More information is available at www.cuesystem.com. STAND: 1-F120

incurred in transmitting video over the network. The DM XiO Director network appliance makes it simple to configure, deploy and manage entire large-scale systems. STAND: 2-C20

CUE

Interactive reservation overview for room and workplace booking

he plug and play overview unit is a part of the touchONE reservation system and is typically installed in the reception or lobby. Connected to a large screen display, it offers room, desk and event overview using various layouts and floor plans. Connected to a touch screen, interactive kiosk mode is available. It allows immediate access to room and desk reservations. Various layouts and floor plans are used for better orientation and for room and workplace status indication. Meeting rooms as well as workplaces can be reserved directly from the kiosk or from the mobile application using QR code identification. The unit also offers room and desk searching according to different criteria, such as capacity or installed equipment. In addition, simple wayďŹ nding support is provided. More information is available at www.touchONE.eu. STAND: 1-F120

Integrated Systems Europe 2019

INNOVATION

d&b audiotechnik

Simplifying sound system control with R90

he R90 touchscreen remote control simplifies the general operation of a d&b system. The 7” panel PC grants any user, regardless of technical ability, intuitive control of predefined functions – power, mute, level, grouping and recall of up to nine AmpPresets. R90 works independently of R1, eliminating the possibility of accidentally altering system settings. Running AES70/OCA (Open Control Architecture), R90 can easily integrate into any d&b system up to 15 amplifiers without the need to program additional control protocols. Setup and configuration of R90 project settings can

be accomplished quickly and easily, after which everyday audio adjustments can be managed without a technician present. The R90 remote application can also be downloaded and used on additional devices such as smartphones or tablets connected to the same network. STAND: 7-C210

DVIGear

HyperLight active optical cables deliver performance and value

VIGear’s HyperLight Series is an award-winning family of advanced active optical cables that employ cutting-edge technology to deliver unprecedented resolution, performance and value. The DVI-26xxx-AOC Series supports DisplayPort 1.4, transmitting at data rates up to 32.4Gbps (HBR3). These DisplayPort cables support very high-resolution applications at 4K/60Hz (4:4:4) with cable lengths up to 100 metres, and 8K/30Hz (4:4:4) up to 50 metres. Joining the HyperLight family is the DVI23xxx-AOC Series, DVI Active Optical Cables that support any single-link DVI resolution, compliant with DVI 1.0 Standards, with data rates up to 1.65Gbps/lane or 4.95Gbps total. Both are HDCP 1.4 compliant, plenum-rated and provide a wide range of features in a compact, lightweight form factor. STAND: 1-M100

ELAN

New speaker line launches

ortek Security & Control (NSC), a global leader in smart connected devices and systems, is now shipping its new line of ELAN architectural speakers. The new ELAN speakers deliver exceptional entertainment experiences for systems of all sizes. The line launched with fifteen new in-ceiling and in-wall models, from the entry-level 400 Series, to the whole-home multi-purpose 600 Series, to the high-performance distributed audio and home theatre models of the 800 Series. “This new line responds to direct requests from ELAN dealers for us to get back into speakers,” explained NSC Director of Audio Alex Zaliauskas. “We’ve done so in a way that speaks to the rich signature sound dealers and their customers will expect from ELAN.” Learn more at www.elanhomesystems.com/speakers. STAND: 1-N50

INNOVATION

Integrated Systems Europe 2019

Elo Touch Solutions

Connect and control with EloView cloud platform

hether you need to push new content to a device or simply need to change the screen brightness, EloView has you covered. EloView is a softwareas-a-service (SaaS) platform designed to simplify and automate the configuration and deployment of interactive displays across multiple locations. All Androidpowered Elo touchscreen signage and point-of-sale products are compatible with EloView. EloView can be used to deliver marketing content and create attractive, engaging and educational public-facing interactive experiences. It’s a perfect solution for retail environments, hotels, fast-food restaurants, stadiums, museums or virtually anywhere. Ease of use and intuitive software are key, and since the hardware and software are designed and tested by the same manufacturer, all the features are in sync. EloView supports multiple peripheral devices out of the box, set up automatically when connected.

Gefen

Gefen and Barco deliver enhanced AV over IP integration

efen, from Nortek Security & Control, has aligned with Barco to enable Barco’s new commercial control and monitoring platform, Overture, to control the entire Gefen AV over IP product line from within Overture’s interface. This new integration provides greater opportunities for AV signal distribution, management and control – particularly within corporate and higher education applications. “The Gefen and Barco pairing offers an unparalleled level of connectivity and control for commercial installers,” Gefen Product Manager Jason Fitzgerald said. “Now, distributing and controlling AV in classrooms, huddle rooms, lecture halls and collaboration rooms is easier and more versatile than ever, regardless of source material or display type.” For non-AV over IP projects, Barco Overture can also control the Gefen UHD 600MHz matrix line. Learn more at www.gefen.com/barco. STAND: 1-N50

STAND: 8-E185

LD Systems

IPA series: installation power amplifiers with DSP and Dante option

ith the IPA series, LD Systems expands its growing installation portfolio with DSP-based, four-channel installation power amplifiers. The new IPA412 (120W) and IPA424 (240W) feature integrated transformers per channel and provide 100V/70V tap and low-Z output. Each model includes a slot for an expansion card, which can be used to control the IPA amplifiers, including all DSP parameters, via Ethernet and to integrate them into larger installation networks thanks to Dante AoIP connectivity. In the

basic version, the IPA amplifiers work as a standard installation amplifier with 100/70V tap and independent low-Z output for excellent sound quality. The DSP section includes PEQ (with matched speaker library), dynamics, matrix mixer, priority source selector and delay. Via a CAN-based (Controller Area Network) audio and control bus, the IPA series is also capable of interacting with upcoming remote units and paging microphones. LD Systems is a brand of the Adam Hall Group. STAND: 7-W200

Integrated Systems Europe 2019

INNOVATION

Listen Technologies

Introducing Listen EVERYWHERE – reimagine wireless listening

Meridian Audio

210 Streamer – your music, your way

isten EVERYWHERE is the most robust Wi-Fi streaming audio product on the market. Listen EVERYWHERE makes it simple and cost effective to stream assistive listening, language interpretation and multiple room/ channel/TV audio directly to guests’ smartphones via a free Android or iOS app. Using a venue’s existing wireless network, Listen EVERYWHERE offers ultra-low latency, and can accommodate 1,000 users per server. The Listen EVERYWHERE app is fully customisable, allowing venues to brand with their own logos, banners, videos and channel labels. Venues can even add downloadable content such as pdfs, links, and promotions and event calendars. Visit www.listeneverywhere.com for more information or stop by for a free demo. STAND: 7-C192

xperience Meridian’s innovative, brand new 210 Streamer, on show at ISE 2019. This versatile product is designed to help integrators meet client demand for reliable, high-quality audio streaming throughout the home, with minimal fuss and with maximum quality. The 210 can be connected over Bluetooth or Wi-Fi to any smartphone or tablet, with volume and playback controls synchronised between streaming apps and the Meridian system. Supporting Spotify Connect, Apple AirPlay and Roon, as well as offering DLNA/UPnP compatibility, the 210 can also be connected directly to a pair of DSP loudspeakers or to any system via a SpeakerLink input for ultimate flexibility. With its built-in Master Quality Authenticated (MQA) decoder and Meridian High Resolution (MHR) audio, the 210 is capable of delivering flawless, studio master quality MQA-encoded music without degradation or loss in quality. For more information visit www.meridian-audio.com STAND: 7-H240

Meridian Audio

New and improved Design and Specification Service

isit stand 7-H240 at ISE 2019 to see and experience Meridian’s newly expanded Design and Specification Service. Thanks to its collaboration with award-winning The CEDIA Designer (TCD), Meridian now offers its dealers access to a Meridian-supported version of TCD, saving valuable design time and cost. This option provides CAD drawings with 3D layouts, seating positioning and renderings, as well as 3D arrangement of speakers, projector and the screen in alignment with industry standards.

and superyacht projects. To begin the process, integrators simply need to provide Meridian with a plan of the room, house, or room dimensions. The service also includes several Meridiandistributed products, including Barco Residential, Display Technologies and Cinema Acoustic Treatment Systems. Visit www.meridian-audio.com for further information. Dealers can still use Meridian’s tailored Design and Specification Service when specifying distributed audio, home cinema

STAND: 7-H240

Learn, Discover, Be Inspired CONFERENCES AT ISE 2019 Integrated Systems Events, AVIXA and selected media and association partners are curating 10 thought leadership conferences for ISE 2019. Get the most out of your trip to Amsterdam.

IN THE OKURA:

IN THE RAI: 5 February 14:00 - 18:00

Virtual Augmented Mixed Reality

xr-summit.org

6 February 9:00 - 13:00

Digital Signage DooH Retail

4 February 9:00 - 17:30

Smart Buildings Smart Cities Smart Homes

(Day Before ISE)

smartbuildingconference.com

Perception of Sound Sound Environments Control and Management of Sound

digitalsignagesummit.org/ise

Digital Cinema Technology Theatres of the Future Sound, Design, Management

6 February 14:00 - 18:00

Hospitality Technology Guest Experience

7 February 09:00 - 17:00

Creating Experiences Education Technology Learning Spaces

Theme Parks Museums

8 February 9:00 - 13:00

Collaboration Meeting Space Design Enterprise Technology

6 February 13:00 - 17:00

avixa.org/whatsNext

Sports Venue Technology Modernizing Stadia Fan Experience

blooloop.com

-30%

5 February 14.00 - 18.00 13:00 17:00

avixa.org/whatsNext avixa.org

htng.org

Live Attractions

(Day Before ISE)

connessioni.biz

digitalcinemasummit.org

Hotel Innovation

4 February 10:00 - 18:00

NT UNTIL U O C IS D D IR B E ARLY

7 February 10:30 - 16:00

mondostadia-agora.com

8 JAN

Integrated Systems Europe 2019

Middle Atlantic

BGR Series provides rack space flexibility and efficiency

INNOVATION

Middle Atlantic

Award-winning DC Power Distribution portfolio expanded

iddle Atlantic Productsâ&#x20AC;&#x2122; BGR Series gangable racks offer the most flexibility, efficiency and strength available in an enclosure, providing installers and tech managers with the best foundation to support a growing range of devices that vary in size and mounting requirements. They provide more rack space in a smaller overall height than similar enclosures, and their fully welded construction is seismically rated to protect even the heaviest loads. Providing a fully configurable interior rack space and clean finish, the patented Lever Lock system solves the problem of mounting the increasing number of small devices found in a system, with tool-free options and cable management accessories. Additional features include extender bays to add 3â&#x20AC;? of usable depth to the front or rear, a brush grommet rear door kit, bevelled and curved door options, pre-threaded ganging holes that allow ganging while the rack is fully loaded, and a wide-open top and bottom providing greater access for cabling and thermal management.

STAND: 2-C50

iddle Atlantic Products is extending the power innovation of the DC Power Distribution series with new high-power models. These solutions remove messy, space-consuming, unreliable wall warts and other power clutter from the design, and provide maximum power to support a multitude of devices in both North American and European installations. The new 200W and 300W models boast the same innovative colour-coded screw terminal connector platform introduced with the 45W and 125W models while providing high current capacity to an extensive number of outputs (up to 24), maximising the same voltage in a single unit (5V, 12V or 24V) or splitting between 12V and 24V. As many systems employ the same types of equipment, the latest DC Power Distribution allows for industry-leading high density of products with the same voltages.

Monitor Audio

New additions to Vecta Range launched

ecta is an architectural weather-resistant range of speakers that offers incredible versatility and simple installation where other speakers would prove impractical. In both domestic and commercial locations, Vecta speakers can be wall-mounted, installed under eaves, on the corner or in a cluster. The new V240-LV speaker adds further versatility in commercial applications with 70/100V line level. An integrated transformer allows the system designer to consider multiple speakers in a system without worrying about impedance matching or losses where long cable runs are required. This particularly benefits larger commercial applications, but can also be beneficial in larger, more complex domestic designs. Using a ceiling-fan mounting pole (not supplied) allows four V240-LVs to be slotted onto the V-CLUSTER bracket to form a sphere, providing near-perfect 360-degree sonic coverage in the horizontal plane. STAND: 5-R110

INNOVATION

Projecta

EyeletPro – custom high-resolution lace and grommet surfaces

rojecta, EMEA’s leading manufacturer of high-end projection screens, is launching a new range of custom lace and grommet screen surfaces with the EyeletPro. The EyeletPro offers the opportunity to order just the projection surface in exactly the required size. The borders of the projection material can be finished to match the requirements of the installation. Within the 5cm black hemmed edge, customisable spacing is available up to 20cm between the non-reflective eyelets for an even tensioning of the projection surface. The custom EyeletPro surfaces can be ordered up a width of 11 metres wide and 4.88 metres in height. High-resolution projection surfaces can now be installed in locations with large pre-existing frames or used in truss-based event installations. STAND: 2-C50

Integrated Systems Europe 2019

Sennheiser

Sennheiser Business Solutions for digital change in companies

ennheiser is showcasing its groundbreaking B2B premium solutions for meetings, conferences, presentations and audio streaming. The portfolio is continually enhancing in response to the emergence of new technologies in the course of digitisation. Therefore, Sennheiser offers tailor-made solutions that simplify the change of strategy of companies in the process of digitisation. The business audio solutions are geared towards the growing demands of customers and support companies in their transformation into digitally operating enterprises. The latest development is TeamConnect Ceiling 2, a new version of the ceiling microphone with perfected beamforming technology. The market changing solution lets customers choose between analogue and digital Dante audio output. Individual adjustments can be made over an open media control protocol (API). The solution can also be controlled over the browser-based Sennheiser Control Cockpit. STAND: 2-B50

SY Electronics

E400: cost effective 4K over IP matrix/video wall solution

Y has released its latest 4K IP suite, enhancing the E400 system to a new level. System integrity and ease of use is assured, using secure multi-level access control for administrator and users, via multi-platform control suite (PC, iOS, Android, Web). Preconfiguration, auto quick find (Tx/Rx), intuitive drag and drop, and many more useful features ensure time-saving installation and amazing user experience (customisation options, display preview and many more). Multiple video walls (up to 8x8) with dynamic multi-region layout designs and video rotation can be implemented. Seamless switching matrix topology is totally flexible – a virtually limitless number of sources and displays can be organised as groups and video walls. Breakaway

audio, RS232, IR and USB capability provide further flexibility for uncompromised solutions. This is a perfect solution for small- and large-scale installation such as sports bars, digital signage, hospitality, healthcare, command & control. STAND: 5-S97

Integrated Systems Europe 2019

INNOVATION

SY Electronics

MSU-44S-18G: 4x4 HDMI 2.0 scaling seamless matrix

Y is presenting its latest 4x4 HDMI 2.0 seamless matrix with its powerful scaling capability per output, ensuring that any video source can be distributed at different resolutions and refresh rates per display. Full dynamic up/down video scaling from 720p to 4K (18G) and all PC resolutions up to 1920x1200, along with independent refresh rates (24-60Hz), ensure optimal video quality. This 18G matrix is capable of handling HDR and colour conversion (4:2:0/4:2:2/4:4:4), HDCP and

Vaddio

Big features, small package with AV Bridge Mini

CEC Control, with de-embedded stereo audio per output as well as a coax S/PDIF and Optical Toslink for added flexibility. Extensive EDID management ensures compatibility and optimum performance. This matrix can be controlled intuitively via the front panel, IR, RS232 and Ethernet. It is the most comprehensive and best-performing 4x4 matrix in the market. STAND: 5-S97

Vaddio

HuddleSHOT gets the big picture in small meeting spaces

deal for lecture capture, conference rooms and government installations, the AV Bridge Mini makes it simple to encode, capture and stream AV content. Bring soft codecs like Skype for Business, Cisco Jabber and Google Hangouts Meet into traditional AV designs with the AV Bridge Mini. This new solution merges HDMI video and external audio into a USB 3.0 stream for any PC software application. The compact AV Bridge Mini fits in a half rack, and has all the features integrators love about the AV Bridge and AV Bridge Conference, plus some important updates. The HDMI input on the AV Bridge Mini accepts 4K (2160p/30fps) signals, and encodes and scales appropriately to output simultaneous USB 3.0 and IP streaming with 1080p quality. STAND: 2-C50

he HuddleSHOT all-in-one fixed camera with integrated audio is Vaddioâ&#x20AC;&#x2122;s newest solution optimised for huddle spaces. This USB conferencing product offers great performance, modern aesthetics and built-in IP management. The ultra-wide 120-degree horizontal FOV with no distortion gets everyone in the picture. HuddleSHOT provides high-definition 1080p/60 resolution for a superior, professional image. Highquality audio includes two 10W speaker drivers optimised for full-bodied stereo. Two integrated microphones pick up meeting participants from up to 12ft (3.65m) away. A versatile mount lets you install HuddleSHOT on a table, wall or cart for simple plug and play operation. The browser-based user interface makes it easy to manage multiple cameras across the enterprise. STAND: 2-C50

INNOVATION

Integrated Systems Europe 2019

Williams AV

BLUE POD: simply amazing innovation

he BLUE POD Bluetooth audio conferencing system is designed to simplify making conference calls in your meeting rooms with your mobile phone. Making a conference call is as simple as tapping the Bluetooth connect button on your phone; no special software is needed. Adjusting the volume, muting and connecting is all done on your phone, just like you do it now. Using the iOS and Android apps gives complete system setup control and the ability to select from audio

sources. Select the speakers and microphones you want to use. BLUE POD features an integrated mixer with DSP functions, including Acoustic Echo Cancellation. The mixer includes four inputs (two mic, two line), two line outputs and two 25-watt amplifiers. Designed for easy integration into larger and/or existing audio system projects. STAND: 10-P182

Williams AV

Industry first innovation: Audio PresenterHUB

his presentation system redefines the ease of adding wireless devices to your meeting room presentations. Combine a conference call with a PowerPoint simply by connecting your phone to Bluetooth and wirelessly connecting your laptop to the room display. The integrated video hub supports wired

USB and HDMI video components (cameras, computers, media players) and wireless mobile devices using AirPlay/Chromecast/Miracast. Outputs include HDMI, supporting up to 4K, and a USB media port for connection to a PC/ Mac to support video conferencing, lecture capture or other AV software applications. Its unique design allows users to share

information from their local display through the USB media port. Share an image from your smartphone/iPad during a video conference: it’s as easy as connecting your phone to the Audio PresenterHUB via wireless display mirroring. STAND: 10-P182

Wisdom Audio

Insight On-Wall introduced at ISE 2019

argeting high-performance, high-resolution media rooms and living spaces, the new range of On-Wall loudspeakers are available in two luxury finishes (High Gloss Black and High Gloss White). The P4m features a 6-bar orientable planar magnetic driver (PMD) paired with two 5” drivers and matches the height of the most popular thin 65” TVs. The P2m is a more compact version using the same PMD and a single 5” driver. Both models feature a rotating PMD allowing vertical or horizontal mounting, ensuring the benefits of Wisdom Audio’s signature

clarity. The S10 is a slim, in-room matching 10” passive subwoofer that can be used freestanding, up firing or down firing. Custom grilles are available with a high-resolution fabric printing service, a perfect solution for visible applications. For more information, please visit www.wisdomaudio.com STAND: 5-U130

Integrated Systems Europe 2019

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PRESENTING SHOW PARTNER: KNX is the Presenting Show Partner for ISE 2019. We spoke to Joost Demarest, CTO, and Casto Canavate, Marketing Manager, at KNX Association about what it looks to achieve from this, and why ISE is such an important show on the KNX calendar. Joost Demarest and Casto Canavate

How do you describe KNX to someone who hasn't heard of it? KNX was one of the very first home and building automation systems, and has been on the market for almost 30 years. KNX is still the state of the art because with technical evolutions of the KNX system, it has been able to adapt to new market demands, such as wireless communication, and an increased awareness for secure technology in smart homes and buildings. KNX has worked, is working and will continue to work on solutions that are the most suitable, most updated and most secure available, thereby keeping strict downward compatibility. The beauty of KNX is its integration: all KNX devices work together, regardless of manufacturer. This allows the implementation of whatever solution for your smart home you can imagine – there are no boundaries for making a home or building smart when you use KNX. In summary, KNX combines all possible solutions, with an unlimited choice of products of more than 450 manufacturers, into one simple, connected and secure smart home or building. Why is the ISE audience an important one for KNX? ISE has seen a spectacular increase in the number of visitors, as well as in the variety of applications shown. This is underpinned by the steady growth in the number of exhibitors with every new edition. Every year more KNX members report interest in participating in the exhibition. ISE is one of the most important trade fairs on the KNX calendar, and around 40 KNX members will be exhibiting at ISE 2019. This is undoubtedly a good sign for the market. We think that not only integrators and installers but also their customers will find the new developments very attractive – as KNX is capable of fully integrating the entire living and working environment including home and building automation, multimedia and IT.

As such, our hope for ISE is that it will help us increase the demand for KNX solutions. At ISE 2019, the success of KNX will reach a new dimension that nobody could have expected a couple of years back. Today, KNX is a proud exclusive Presenting Show Partner of ISE, joining forces to expand the scope from AV integration to full integration solutions in the sector of smart homes and smart building. In which markets do you think KNX technology has the greatest potential for growth? Traditionally, KNX started its activities in Europe where it has been present and well established for many years. In 2011, KNX began its internationalisation activity outside Europe and today is present in 45 countries on all continents. The KNX standard – which is approved as an international standard – has also been officially approved in China and Australasia as local standards. Therefore, KNX has great potential in these countries, next to the United States and Japan. How does KNX technology interact with the Internet of Things? For many years, KNX has been offering solutions to connect your smart home and

buildings solutions to the internet (via IP). Today, IoT is having a big impact on markets and so KNX has listened to new demands and is currently working to extend its technology. In fact, KNX IoT is currently the main focus of the technology development and marketing efforts at KNX Association. The goal of KNX IoT is to fully merge the world of the internet with the world of KNX. KNX IoT aims to reduce the current required KNX knowledge and open the current KNX ecosystem to non-KNX IT specialists through ‘out-of-the-box’ operation, while still allowing advanced configuration and adaption by specialists. In other words, the KNX protocol becomes more accessible to link a non-KNX product (such as Sonos, Alexa…) to KNX; also, true KNX IoT devices become a possibility, using IP protocols like https and CoAP to communicate. Even on IP, KNX will thus bring an integrated solution that is standardised and accepted by all professionals. What is your ultimate goal for KNX? The ultimate goal for KNX is that the technology is used in every application in a smart home or building, making everybody’s life and work more comfortable, secure and foremost: better!

CELEBRATING THE YEARâ&#x20AC;&#x2122;S BEST PRODUCTS

GLOBAL AWARDS 2018-19 visit www.eisa.eu for the winners

EISA is the unique collaboration of 55 member magazines and websites from 27 countries, specialising in all aspects of consumer electronics from mobile devices, home theatre display and audio products, photography, hi-fi and in-car entertainment. Now truly international with members in Australia, India, Canada, the Far East and USA, and still growing, the EISA Awards and official logo are your guide to the best in global consumer technology!

TESTED BY THE EXPERTS n WWW.EISA.EU

Integrated Systems Europe 2019

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ISE 2019 Partners and Sponsors

PRESENTING SHOW PARTNER

ISE is extremely grateful to all the show’s partners and sponsors for their invaluable support. PLATINUM SPONSORS

GOLD SPONSORS

PROFESSIONAL

SILVER SPONSORS

BRONZE SPONSORS

EVENT PARTNERS: The following companies sponsor an ISE 2019 show feature

Business Lounge

First Floor Restaurant, La Place, Holland Restaurant, Grand Café

Shuttle Buses

Press Room

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Integrated Systems Europe 2019

PLATINUM SPONSORS In this section, ISE 2019 Platinum sponsors outline the key focusses and industry trends shaping their thinking for the year ahead. Ashton Bentley discusses how its packaged solutions simplify all aspects of video communications; Crestron describes how its technology provides a consistent unified communications user experience; Intel focusses on collaboration solutions for new ways of working in enterprise and education; LANG AG talks about its high-tech custom solutions that use new technologies to stimulate and inspire; and Lifesize highlights some important trends that are shaping the future of videoconferencing.

ASHTON BENTLEY

Transforming meeting spaces with integrated AV technology and furniture

shton Bentley collaboration spaces comprise technically advanced, yet simple to use, audio-visual systems combined with technology-enabled tables. Packaged solutions for presentations, videoconferencing and telepresence. Saving time and money by simplifying the purchase, installation, management and support of meeting room technology for any business. No time-consuming multi-vendor installations and expensive design and installation services. Semi-automated intuitive operation reduces wasted time in meetings. All Ashton Bentley

systems are identical in their look, feel and function, providing users at every location with both simplicity and familiarity. Each system has only five active components which makes support simple and low cost. Combine this with our abSee remote monitoring and management platform, and you can easily manage one system, or a global estate, from anywhere. Easily integrate all main video communication platforms, including Cisco, Polycom, Skype for Business, StarLeaf and Zoom. Complete collaboration spaces that can be assembled in hours not days, with no costly

building work, that significantly reduces the total cost of ownership and increases the effectiveness of communication. Ashton Bentley Collaboration Spaces – just ‘walk in and work’. See the range of collaboration spaces for 3 to 13 people. www.ashton-bentley.com STAND: 14-N100

CRESTRON

Intelligent solutions for every space in the modern workplace

nified Communications has been around for more than 25 years, but you’d never know it based on the user experience. As you go about your day, it can feel like a series of puzzles you have to solve to get the technology in different meeting spaces to work. Precious time is wasted. Meetings run late and often bump up against the next scheduled meeting. Frustration builds up. Productivity goes down. By providing a simple, consistent user experience in all the places you work, Crestron Flex UC and collaboration solutions clear the

way to a productive, stress-free day. They natively support the most popular third-party UC applications including Microsoft Teams, Skype for Business and Zoom. Built on the Crestron XiO Cloud IoT-based platform, you can deploy, manage, monitor and evolve thousands of Crestron devices from a single dashboard. Crestron Flex solutions come in several forms, but all bring a consistent user experience, regardless of the type of space in which they’re deployed. That means more uptime and less strain on your support resources. Crestron also uniquely provides capabilities

beyond typical UC solutions, including digital signage, wireless presentation, advanced space analytics, networked audio and video distribution, and room scheduling integration. www.crestron.com STAND: 2-C20

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INTEL

The Intel Unite Solution: Collaboration simplified

ollaboration has changed – from enterprises to learning environments. Today, business is conducted in a fast-paced, on-demand, globally dispersed environment. Maintaining a competitive edge requires cohesive real-time collaboration. Mobile workers, partners, vendors, suppliers, and even customers expect to be able to work together seamlessly, both inside and outside the firewall. At the same time, new models of teaching and learning are reshaping interactions inside and outside of classroom walls. From collaborative learning models to distance learning, educators and students, seek fast, safe, flexible tools to share content and facilitate personalised instruction. With the Intel Unite solution, you can deliver a simple, customisable wireless collaboration solution that enables users to start meetings quickly – no need for dongles, adaptors or cables. Content is seamlessly shared and guests can easily connect into those sessions in a secure way. Intel Unite solution is an open platform, so it works with existing conference room technologies and works on many devices including iPads, Android tablets, Macs, iPhones and PCs. Intel Unite is built on the Intel vPro platform for trusted performance, security and manageability. Discover the cost-effective solution designed for ease of use, mixed environments, and the flexibility for modern enterprise and learning environments. Discover more at intel.com/unite STAND: 8-C240, 11-F160

LANG AG

SOLUTIONS4AV concentrates on promising media technology

edia technology fascinates! Exciting and individual installations have been part of the requirements in the AV market for a long time. A cross-sector view of technological progresses sets off impulses for ideas and innovations that stand out from standard offerings. As a renowned company in the AV industry, LANG AG has set itself the task of showcasing technologies that are trendsetting. This is where its brand SOLUTIONS4AV comes in: SOLUTIONS4AV not only develops, designs and produces custom solutions for professional users in the AV industry, but also engages in technological advances, and adapts ground-breaking technologies to the AV industry. In order to arouse visual stimuli and the interest of each individual viewer, it is advisable to inspire with something previously unknown. Keeping this in the back of its mind, SOLUTIONS4AV highlights its customers’ arguments for their product, their brand and their company. To do so, LANG brand SOLUTIONS4AV also pays special attention to the selection and design of hardware, which play a decisive role in better communicating the impact of the content and leaving a lasting impression. SOLUTIONS4AV always strives to find added value for the market and to set new standards. www.lang-ag.com STAND: 1-H50

LIFESIZE

The future of video communication and meeting productivity

ive years ago, cloud architecture emerged as the biggest industry disruptor since the conception of HD. Now, companies are taking advantage of new technologies to transform the way they communicate. Here are a few trends shaping the future of video conferencing: 1. VIDEO-FIRST OFFICE CULTURE: The next-generation workforce expects seamless video communication in the workplace. Videofirst organisational cultures are finding new levels of competitive advantage with increased productivity, collaboration and employee engagement. 2. CONVERGENCE OF MEETING

ROOM TECHNOLOGIES: With the average business juggling 4.4 different collaboration technologies (audio, video, screen sharing, chat), teams are seeking converged meeting technologies to make it easier to focus on the meeting at hand.

3. THE RISE OF AI AND MACHINE LEARNING: Not only is artificial intelligence freeing up resources, it’s also helping optimise the way we communicate. Meeting-habit data will provide valuable insight into the best time/ day/duration to meet while bots assist with notes and follow-up actions. Download our Future of Video Communication and Meeting Productivity industry report for a full breakdown of the trends and technologies that are shaping the future of work to give us smarter, more productive meetings than ever before. STAND: 11-D150

Main Stage

Business Lounge is sponsored by

Digital Signage & DOOH Business Lounge

International Media Showcase

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Park Entrance F

Smart Building

Food Court

ISE Opening and Closing Events Professional Development

Forum

Audio Demo Rooms

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14 P7 Drone Arena

Education Technology Professional Development

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ATM

Holland & La Place Restaurant