October 2011 | COPY SHOP NEWS | 29
Simon says… “Professional printers deserve a special deal” • CSMA group discount for all CSN readers. • National, manufacturers service support. • Settlement/Trade-in budget available. • Free appraisal of existing contracts. • Trade up to a sharper print quality. • Access the best running costs per print. Unlock your print potential with a fresh review on how best to benefit from the latest, lower print costs. Freephone Simon Sutherland 0800 083 5908
INVITATION TO ALL PRINT SUPPLIERS
GET SMART FOR 2012
Sharp QP 1011 (CSN).indd 1
22/09/2011 13:05
THE EFFECTIVE WAY TO ADVERTISE YOUR BUSINESS
Suppliers to the instant print industry Marketing to the UK’s 36,000 frontline printers Appraise the cost of direct mail, aiming for… Results in winning new and repeat business Targeted for an improved return on investment PRICE COMPARISON FOR MARKETING STRATEGY Un-solicited Direct Mail
CSN Advertising
Print 6600 mailers at circa ..............................................£650
1/4 page colour advert ... £500
Insert, address, purchase envelopes .......................................£250
CSN leaflet insertion ....... £500 (not including print)
Hire un-defined non-qualified database ........£1000 £1000 Post 6600 @ 36p each.................£2376
OR
‘Shelf life’ — CSN is read and kept for reference, next issue 30 days
TOTAL................................. £4276 ‘Shelf life’ in time given to attract readership, estimated 30 seconds
Contact Peter Foulkes on 01273 674321 Email: smartmarketing@copyshopnews.co.uk
www.metrouk.co.uk